MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
Fox4kc.com and 41KSHB report that Kansas City is considering a zoning ordinance 190514 to permit new digital billboards. The city has had a ban on digital billboards since 2007. Yesterday the planning commission held a hearing on the issue. The proposal includes the following: A 7:1 takedown ratio. 7 […]
Patriot Ledger and CBS Boston say Weymouth residents are objecting to a three sided digital billboard along Route 3 on the grounds that it is too bright. The board’s owner Cove Outdoor advertising has offered to install light blocking technology or to lower the billboard but the residents want the […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
Blip Billboards operates an automated online marketplace selling digital billboard space. Insider talked with Brent Thomson, co-founder of Blip Billboards at last week’s 2019 OAAA conference. What’s new at the company? We hired a seasoned executive from the out of home space: Kurt Tingley. We’re super excited to see what […]
Digital billboards provide a big assist to government agencies that need to communicate quickly in public emergencies. Insider talked with Ashby Street Outdoor’s Jim Matalone about the company’s tornado warning system. Jim, where did the idea for a tornado warning system come from? This was something that bothered me for […]
Last November Lamar CEO Sean Reilly said that digital billboards are perfect for promoting last minute events: “Let’s promote Wednesday for the Saturday concert. We’re really responsive to that need. The concert industry used to use radio for that. Now they use us.” On Wednesday’s Billboard Insider podcast, Adomni CEO and […]
High-resolution display options are ideal for close-viewing audiences in urban environments BROOKINGS, S.D. – Apr. 18, 2019 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announced today the release of its small format digital billboard line. Designed for urban environments and wallscapes, the product is intended for close-viewing audiences like downtown […]
In February 2019 the FCC issued an enforcement advisory out of concern over a “growing number of companies that market noncompliant light-emitting diode (LED signs) in violation of the FCC’s rules.” The FCC had an initial round of enforcement actions in July 2017. Nineteen digital sign makers were fined. Insider […]
