New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards. Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs. A […]
Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]
Media Resources the digital billboard manufacturer, installer, 3D fabricator and large format printer has appointed Bashir Hamis to head up the quoting and front end marketing teams. Hamis gave Insider an update on what’s new at the company. Bash, how did you get into out of home? I went to […]
Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory, to digital billboards, with a single click”, […]
What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]
Watchfire has designed a new patent pending digital billboard light blocking technology for locations that require a narrower viewing angle. Insider talked with Watchfire’s Darrin Friskney about the product. Darrin talk about the louvers. The louvers eliminate light spillage from digital billboards by narrowing the billboard viewing angle from 140 […]
Chattanooga, Tennessee-based PlainView LED is expanding operations with a new assembly plant. The 10,500-square foot facility was purchased March 24 of this year, as the COVID-19 pandemic began to rock Tennessee. PlainView LED staff members completed building renovations in just 45 days. “The ‘pause’ in the economy allowed us time […]
