Regulators are increasingly raising light trespass impact concerns during the digital sign permitting process. Last week Insider talked with Jared Johnson, Media Resources’ Director of Business Development – DOOH, about their VISIONiQ SITELINE™ digital billboards (patent pending), designed to mitigate light trespass issues. Jared, how does light blocking work? Media […]
Daily Detroit reports that hackers showed an adult video on a digital billboard owned by Triple Communications along I-75 North between University Drive and M-59 in Auburn hills MI. The suspects were caught on camera breaking into the building which houses the computer that programs the billboard. There are hackers […]
Atlanta is going some amazing things with digital billboards and Formetco is on a roll in Atlanta. Insider talked to Formetco’s Britt McConnell to learn more. Britt, what do you do at Formetco? I manage the digital sales for the Southeast, North Central US and Puerto Rico. Tell me about […]
Southeastern Signs and the Central Virginia Business Coalition have an innovative partnership under which the Central Virginia Business Coalition is buying slots on four digital billboards owned by Southeastern Signs in Lynchburg. The Coalition reselling the slots to its members to provide small and mid-sized businesses an affordable form […]
Grace Outdoor’s Hal Stevenson has learned a thing or two about finding new sites during 30-plus years in the out of home business. Here’s what he told Insider on this week’s Billboard Insider Podcast. On Finding New Sites You’ve got to start with politics. You’ve got to understand the way […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
“Probably the most popular sign in all of downtown is at SAP center. You’ve got the digital kiosk there, billboard, flashing information, color, excitement, it’s always like art.” That’s a quote from the head of the San Jose Downtown association in an article on San Jose’s plan to replace old […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
Here’s a selection of OUTFRONT Media CEO Jeremy Male’s comments at the Oppenheimer Technology, Internet and Communications Conference on August 7, 2019. On the MTA rollout At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 […]
On Monday Insider wrote about Watkins Outdoor’s installation of a 22’5″ by 36’5″ billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns to talk about the project. Give us an overview of Daktronics relationship with Watkins Outdoor Watkins Outdoor has been buying digital billboards from […]
