To advertise on Billboard Insider contact firstname.lastname@example.org or call Dave Westburg at 206-910-1283.
History. Billboardinsider.com was started by Dave Westburg in July 2015 to provide a free daily source of news and analysis on the out of home advertising industry. In March 2019 Westburg launched the Billboard Insider podcast.
Editorial. Billboard Insider covers all segments of out of home advertising – transit, airport, static out of home, digital out of home and place based out of home. It is written by billboard owners for billboard owners. Co-publishers Dave Westburg and John Weller each have 26 years experience investing in the out of home advertising business. They post 3-5 daily news articles and interviews. Billboard Insider is not a link farm or a press release outlet. Over half of Billboard Insider’s content is unique to the site and hasn’t appeared elsewhere. We publish our page views and subscriber data and can prove the numbers with source data.
Podcast: Billboard Insider publishes a 20-30 minute podcast monthly. The podcast is distributed on apple Podcasts, Android, Google Podcasts, Stitcher, TuneIn, Spotify and via the Billboard Insider website. The Billboard Insider podcast has 66 episodes with 24,415 downloads since inception. The podcast averages 370 downloads per episode.
- Billboard Insider website had 657,769 views from 280,521 users for the 12 months ended November 2022. That translates into 54,814 views a month from 23,377 monthly users. We use a tight firewall to reduce bot traffic and deliver an audience which is 80% US, Canada and Mexico.
- Billboard Insider’s daily email newsletter has 3,258 subscribers. 72% of our subscribers are highly engaged and often open and click on our newsletter.
- Billboard Insider’s Twitter feed has 1,671 followers.
- Billboard Insider’s Linked In page has 1,474 followers.
- Billboard Insider’s facebook page has 1,000 followers.
- Posts are also distributed Dave Westburg’s 3,301 LinkedIn connections and John Weller’s 1,600 LinkedIn connections.
Billboard Insider had 648,195 page views during 2022. We use a tight firewall and geoblock the Soviet Union and China to reduce bot traffic and deliver high quality impressions to our advertisers.
Billboard Insider’s readers are overwhelmingly out of home companies as can see from the table below. 430 different out of home companies subscribe to our daily newsletter. Many more out of home companies visit the Billboard Insider website.
The 10 companies with the most Billboard Insider Subscribers are ranked below:
- Clear Channel Outdoor
61% of site views are via a desktop or tablet computer:
Billboard Insider Site Views for December 2020 by device category
“I recognize that this is probably the best ad space you can get in the billboard industry hands down.” Billboard Insider advertising client Wes Frick
No other website can as effectively reach out of home advertising plant owners. Ads must be submitted in web-ready format. JPEG files preferred. No animation. Content may be changed whenever client wishes at no charge if client provides web ready banner artwork. The site has the following advertising opportunities.
Right of Header Ad – A 300 by 385 pixel ad appears to the right of the Billboard Insider Header. The ad comes with a free classified listing.
Above Main Menu Ad – A 650 pixel wide by 120 pixel tall ad just above the main menu on each page of the website. The ad comes with a free classified listing.
Below Main Menu Ad – A 1060 by 120 ad just below the main menu on each page of the website. The ad comes with a free classified listing.
Left Column Homepage Ad – This 275 pixel by 250 pixel ad appears on the Billboard Insider Homepage just below the featured article.
Homepage Ad – This 468 by 60 pixel ad appears in the middle of the Billboard Insider home page just below the featured articles. The ad comes with a free classified ad listing.
Right Hand Column Banner Ads – Billboard Insider runs ten 300 pixel wide by 250 pixel tall banner ads along the right hand column of the website and at the foot of mobile versions of the website. Contact email@example.com if you wish to advertise.
Classifieds – Classified ads can be self-placed on the website for $60 for three months or $120/year. To place a classified ad send your text and pictures to firstname.lastname@example.org. We’ll contact you for payment when the ad is live.
Top Daily Newsletter Ad – This is a 675 pixel by 225 pixel header ad which appears just below the Billboard Insider title on the daily newsletter.
Right Column Daily Newsletter Ads – This consists of three 160 pixel by 600 pixel ads which appear on the right column of the Billboard Insider daily newsletter.
Bottom Daily Newsletter Ad – This is a 675 pixel by 225 pixel ad which appears at the bottom of the Billboard Insider daily newsletter.
Podcast Sponsorship – The podcast sponsorship includes a mention at the beginning and ending of each podcast episode, a 30 second ad in the middle of the podcast and an ad in the middle of each Billboard Insider article summarizing each podcast. The sponsorship is open.
What Billboard Insider Readers and Advertisers Say
“I recognize that this is probably the best ad space you can get in the billboard industry hands down. Almost every day after I did an article I’d get a call or an email asking for a service…” Wes Frick, Wes Frick Design
“We love your publication.” Jim Boeh, Founder, Ad-Trends.
“I’ve really enjoyed your daily e-blast. Keep up the good work!” Stuart Stein, Stein Sign Display.
“I am an OOH buyer who finds Dave’s posts very insightful and a great opportunity to learn more about the business side of the industry…” David Tepper, Out of Home buyer, Publicis Media
“You are the only person I read every day.” Jesse London, President and CEO, TierOne Media.
“Appreciate all you do.” Pete Schroeder, President, View Outdoor Advertising
“I don’t express my appreciation frequently enough for the always thoughtful and insightful content you and John produce. You provide an outstanding educational service to our industry!” Steve Nicklin, SVP Marketing and Analytics, OAAA.
“Thanks for everything your do for our industry”. Randy Burkett, owner, Burkett Outdoor
“I want to thank you again for the value your podcast has brought to my business and personally. Your quality and mix of guests is the best I have been able to find in the industry.” Jean-Paul Gedeon, CEO, JPG Media
“Have a great day and thank you for all your great content.” Devon Wagner, President, Oaktree Outdoor Advertising
“I always see your publication on the email first thing in the morning…” Sam Stokely, CEO, Stokely Outdoor
“I always enjoy your articles. Look forward to reading them daily.” Rick Sprague, CEO, JR Promotions
“I read Billboard Insider every day. Great content and insights.” Eric Kubischta, Chief Technology Officer, Lucit
“You are the only person I read every day.” Jesse London, Founder and CEO, TierOne Media
“Appreciate much your web site. Read it every day like clockwork!” John Bryant, Triad Outdoor Advertising
“…advertising on Billboard Insider really works. I’ve gotten many calls and emails advertising with you. I recommend it 100%.”
“I enjoy your daily email. It’s solid.” Stuart Stein, Owner, Esco Wholesale Sign Manufacturing
“You provide a great service to the OOH industry. Keep up the good work.” Richard Hamlin, Partner, Hamlin Law
“Congratulations on 8 years of being a valuable and reliable source to the OOH industry.” Keith Stewart, 3.0 Outdoor
“I read the Insider every day! Thank you for reporting on the best industry in the world!” Hank Milford, Real Estate Manager, OUTFRONT
“Congratulations! You have done a stellar job filling the need for an authoritarian, reliable and trusted resource. Awesome job! Steve McNeely, Tantara Capital.
“So glad you’re part of our industry.” Steve Nicklin, SVP Marketing and Analytics, OAAA
“Billboard Insider seems to be the best form of communication in our industry. Hats off to you guys and thanks for always helping.” Becky Smith, Independent Billboard Operators USA
“Thank you for all you do. Please know we read your Insider articles every day.” Mark Herring, Herring Outdoor
“Thank you for publishing the Billboard Insider website…every morning I read my company reports and then I read billboard Insider…New entrants into our industry just have such a great resource in Billboard Insider.” Justin Powell, Founder, Huntington Outdoor
“I have appreciated the work you do in your newsletter for years. Thanks for what you do for the industy.” Tony Dailey, Sr Director, Quantela
“Thanks for the daily content of billboard Insider. One of the first publications I read in the mornings!” Jen Schmidt, VP Sales, Lind Companies
“I read it every day.” Jim Sullivan, Director of Client Partnerships, Wilkins
“I’m a big fan of the very qualitative news work that you do in the OOH space..it’s smart, straight to the point and very insightful. We’ve often talked about your publication and your role as a very niche and high end news site on our industry…” Antonio Vincenti, Founder and CEO, Pikasso
“Thanks for what you do for our industry. You have really grown your platform.” Bill Durden, VP Operations and Creative, Durden Outdoor
“To be on your show is another pinch me moment in our 10 year career in the out of home space.” Evan Richheimer, Co-Founder and CEO, New Tradition Media
“I love your daily newsletter. Keeps me updated on the latest news and events in the business.” Rick Glover, Senior Account Executive, Lamar Advertising
“We read Insider daily. It’s the best way to keep up on the industry. You guys do an awesome job.” Eric Kubischta, CTO, Lucit
“Hi Dave, I’m a big fan of Billboard Insider and I appreciate the service you provide to the industry. It’s my first stop every morning and has been for many years.” Charlie Megan, Co-Founder, View Outdoor
“People respect your site as a place for real news about the business…You are not fluff, you are substance.” Stephen Freitas, Executive Consultant, OAAA
“Your newsletter is one of the first I read every day! ” Jen Faber, Clear Channel Outdoor
“Thanks for what you’re doing to continue to drive a focus and discussion around OOH!” Dan Levi, EVP, Chief Marketing Officer, Clear Channel Outdoor
“I’m a big fan of the site and the podcast. You guys are doing good work.” Justin Houck, President, Houck Transit Advertising.
“Thank you for continuing the work, I know that I have learned more about my industry through your website than I have through my years at college. Perhaps you should charge tuition!” Stu Lipscomb, President, Pioneer Outdoor
“You guys do a terrific job – I read you daily.” Ken Anderson, Anderson Pacific
“We love your podcasts. Very informative into the legal and financial aspect of the business. There is no other OOH podcast like yours.” Jean-Paul Gedeon, JPG Media
“I find your podcasts and writeups highly informative.” Auz Khan, Founder and CEO, Adwatch
“Today’s blog is representative – 5 meaningful and relevant articles. As the saying goes, you are playing chess while others play checkers…Just a midweek pat on the back.” Rod Rackley, President, Circle Graphics.
“Thanks for Billboard Insider, it’s a perfect way to start my day.” Ben Moye, President, Elliott Outdoor Advertising.
“I love the site and the daily newsletter. Keep up the great work!” Joshua Perkins, General Manager, JR Promotions
“I have been reading all your Insider articles with an appreciation for looking at all areas of the industry…” Ronald Borree, Out of Home co consultant
“Super thankful for Billboard Insider and all the great work they do to keep the OOH industry informed.” Haleigh Powell, Director of Client Relations, Huntington Outdoor.
“Thank you for providing a place where we all can gather and exchange ideas to help our individual companies.” Todd McCoy, Logan Outdoor
“I love your daily emails.” Todd Kauffman, Out of home investor.
“Keep up the AWESOME work … Thanks for your service to the industry.”, John Siegenthaler, President, The Lind Companies
“What would we do without Billboard Insider to keep our industry connected?” Cynthia Barbour, Lamar Advertising.
“your eMagazine is the first thing I read in the morning and has become a “must read” for everyone in the industry. Keep up the good work.” Jim Schultheis, Watchfire Digital Signs.
“I enjoy your OOH newsletter…Read it everyday!” Katherine Albert, Albert Outdoor
“I love your podcast and website.” Pete Scantland, Founder and CEO, Orange Barrel Media.
“I find the Insider a must-read every morning. The content is interesting and informative.” Michael F Wright, Out of Home Attorney.
“Keep up the great work. Always part of my daily read. Good stuff.” Larry Roberts, President, Boardworks.
“I personally love LOVE Billboard Insider!” Bennett Rinaudo, Co-Founder, Digivision Billboard Network
“Dave, you are having some great interviews; with a lot of insight from your speakers. Great Job!” Leonard Busby, Owner, The Busby Companies
“I have been really impressed with the content of the website over the past few months…The podcast is just great too…” Stuart Lipscomb, President, Pioneer Outdoor
“We love your publication, great content.” Bill Tagliaferri, EVP National Real Estate, Big Outdoor
“I am a huge fan of the podcast! I love Ooh and to have a podcast dedicated to that is amazing.” Shaun Jones, Emerge Advertising.
“I read and respect your publication.” Chip Dicks, Gentry Locke Attorneys
“Caught your podcast with Claude Dicks yesterday. Great Job.” Crystal Dhir, VP Client Engagement, Siroky Group
“I really enjoy reading your daily newsletters. There’s some great stuff on there, especially for someone relatively new to the business and trying to grow.” David Mehall, Director of Outdoor Media, Times Shamrock Outdoor
“I am a new account executive…Finding your site has been a Godsend. Helpful articles and have listened to almost all the podcasts.” Blake Pennington, Elite Signs.
“I love getting the news from Insider.” Joshua Clafin, Reagan Outdoor.
“I’m a huge fan of Billboard Insider and read the post, sometimes daily.” Robert Wallace, founder, Southeastern Sign Company
“I am a huge fan of your site. Most days, it’s the first page I pull up with my morning cup of coffee. You do a great job on keeping up with events and posting useful content.” Gray Megan, View Outdoor Chicago.
“We’re loving the podcast! Easier for us to consume and enjoy!” Jean-Paul Gedeon, JPG Hawaii
“Your website and new podcast are incredible. They’ve been such a wealth of information and help for me while learning about the industry…” Travis DeRose, DeRose Outdoor
“We read you guy’s newsletter daily…for me it comes before the WSJ!” Alex Buffet Rozek, Co-CEO, Boston Omaha Corporation
“Over the last three years I know personally that I have learned a ton of things by your daily email…I would thoroughly encourage any new person..to subscribe to your service.” Chris Cowlbeck, Manager, Look Billboards & IBOUSA
“I thoroughly enjoy and look forward to your daily blog.” Lou Heller, Momentum Properties.
“Thank you for all the time you have spent helping OOH. You are a good man!” Dan Walcott, Owner Eagle Outdoor
“Thank you for keeping the OOH community updated.” Ari Noe, OTR Media Group
“Than you for all the great insight into the OOH industry!” Russ Nelson, Sr Account Executive, Lamar Advertising
“I love starting the day at Billboard Insider. It’s nice to have that attachment to the industry.” Jeff Lee, Owner, GEFT Outdoor.
“We enjoy the information and the current topics your company provides regarding the OOH industry.” Dave Moran, General Manager, Viscom Outdoor
“Love your site.” Russell Ballard, Lamar Advertising
“Thanks for your hard work! We appreciate your newsletter. You are PLUGGED In to our industry. You have PLUGGED a hole in our industry.” Mike Crawley – Sales/Leasing Manager, Bill Salter Advertising
“I look forward to your updates daily! You seem to always have interesting and relevant material. Keep up the great work.” Russ Nelson, Lamar Advertising.
“Couldn’t be more happy with your newsletter – so informative and enlightening, especially for new billboard operators like me.” Stephen Johnson, New billboard operator.
“Thank you for your great work in keeping out industry informed.” Mike Norton, Norton Outdoor Advertising
“I enjoy your articles, it is a great email to get every day.” Michael Russell, Corporate Controller, Reagan Outdoor.
“I received several emails from old acquaintances in the industry who saw the Out of Office post about me this weekend! A true testament to how many in the industry read your journal! Thanks for what you do!” Jennifer Sloane, The Law Office of Jennifer Sloane.
“I read it every morning. Great articles and insights. Such a great resource for the OOH community.” Neil Bell, New South Outdoor
“You’re a real asset to the industry Dave. Thanks for all your help and information.” Ken Wingate, Wingate Outdoor Advertising
“I really enjoy your newsletter.” Don Danysh, Owner, Advantage of Advertising
“We here in Philadelphia love Billboard Insider and read it religiously.” Thaddeus Bartkowski, CEO, Catalyst Outdoor
“I absolutely love Insider. Look forward to it every morning” Steve Gilligan, Lamar.
“You do a great job with Insider. I try to read it every day.” Dave Roland, Roland Digital Media.
“I enjoy reading your articles about the outdoor industry. Thanks for all the good info.” Sharrod Delia, Delia Outdoor Advertising.
“Billboard Insider is the OOH hub for breaking headlines, articles, and engaging visuals related to the industry…Billboard Insider is a great source to look to whether you’re searching for a timely article to cite in a blog post, or simply just browsing the web while doing some easy reading.” Ian Goertzen, DoMedia.
“You guys are doing a great job on Billboard Insider. It’s one of the first things I read everyday.” Claude Dicks, Allison Outdoor
“I’ve been a reader of your daily articles for about a year now and appreciate your work.” Michael Greene, Real Estate Representative, Lamar
“I enjoy getting your emails each day. I read each one of them.” Jerod Norris, Norris Outdoor Advertising.
“Enjoy your daily and now consolidated email.” Steve McNeely, Tantara Capital
“I enjoy your newsletter. Keep up the good work.” Nick Willey, Sales Manager, Lamar Advertising
“I’m a huge fan of your work. Thank you for keeping me informed and ahead of the curve.” Cynthia Zenow, Lamar
“Enjoy your site” Vince Miller, President, DDI Media
“… Thanks again for what you do for our industry. You make it look easy but I know the discipline and work it takes to put out the number of well-written and researched stories that your provide us. You make a huge impact on our company and I’m often copying and pasting articles to staff members (and even my banker).” Brad Tooley, President/CEO, Choice Media
“Many thanks for all of the great articles and information.” Betsy Hayes, Lamar
” Love what you do and how keep our industry informed on what the heck is going on.” Bill Durden, Durden Outdoor Advertising.
“I very much enjoy your publication.” Peter Daane, Account Executive, Link Media Outdoor
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“Good industry knowledge. Good to follow on my news feed” Michael Grace, Grace Outdoor
“I have really liked what you guys are doing.” Charles Miller, CEO, Burkhart Advertising.
“I just wanted to let you know how much I have enjoyed your blog postings. Believe it or not, they are just about the first emails I read every morning. I find them very informative, straight to the point and covering a great diversity of industry relevant topics. Just wanted to say thanks for all of the good reads.” Billboard Appraiser Donna Desmond, Donna Desmond Associates.
“Love what you are doing for the industry.” Rick Newcomer, EVP-Sales, Signal Outdoor Advertising.
“I just wanted to let you know how much I enjoy your articles. Keep up the good work. Charlie MacIntyre, Owner, Bullfrog Outdoor
“I enjoy reading your website regularly.” Mark Gamble, Vice President, Transformation Media.
“Enjoy your publication.” Jim Moravec, Owner, Stott Outdoor.
“Thanks for all your hard work for our industry.” Matthew Mollman, Owner, Mollman Outdoor
“Great articles. I enjoy reading every morning.” Nic Giacomini, owner WC Media Inc.
“I think you have really helped the industry stay in touch with other markets and things that matter..I appreciate opening up your emails to see the most recent changes or interesting topics.” Dean Manone, Partner, Red Star Outdoor
“Thanks for the company of the day article. We really liked the article and appreciate the exposure you gave us. I have found your facebook page and website, and I will refer back to them often.” Mike Mortenson, Mortenson Outdoor Sign.
“I love what you’re doing with BillboardInsider, I read your work regularly” Evan H Fisher, DOOH, Family Office Advisory
“…thanks for your articles. They are insightful and well-written.” David English, Sales and Operations Manager, Ad-Trend, Inc.
“You’ve built a good readership. I hear about certain posts all the time. I work with every CEO at the top 6 ooh companies and all their VP’s and managers now read it.” Nic Coston, OOH writer.
“I love the Billboard Insider emails. Very informative. Keep up the good work!” Gary Riley, Huntington Outdoor.
“Just wanted to drop you a note, letting you know how much I look forward to, and appreciate your posts on the industry. I’m not one to have an eager anticipation of any type of posts on LinkedIn (or any social media for that matter), but you are the exception to the rule. Your updates and posts are insightful, clear, concise, and informative. Keep up the good work, and thanks for keeping your finger on the pulse of the industry for small guys like myself.” Kevin Joyce, Owner, Joyce Outdoor
“I’m loving Billboard Insider. I read every article. keep up the great work!” Justin Powell, Huntington Outdoor.
“You sure have a nice publication and one that I look forward to reading.” Lisa Shaw Atkinson, Owner, Premier Outdoor
“Good morning. Great site. I work for one of the big outdoor companies and it’s the best info provider I’ve come across.” Jake Harrison.
“We appreciate you and your great publication.” Tony Tyler, Tyler Outdoor.
“I have enjoyed reading your articles everyday. Very insightful and shareworthy. Thanks for your effort. It doesn’t go unnoticed. Keep up the good work.” Andy Soares, Digital Sign Network.
“Billboard insider is significantly better than attempts from various groups. As an independent operator it’s important to have this news.” Greg Phillips, Georgia Outdoor.
” I look forward to the email every morning at 6:00 am. I always find them very enjoyable.” Kyle Glover, Glover Media, Alabama