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Overlooked Out of Home Prospecting Techniques (Part Two)
8 hours agoKevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed 5 overlooked out of home prospecting techniques. Today he discusses 4 more overlooked prospecting techniques. Today I’ll finish my list of 9 overlooked out of home prospecting techniques. Many of […]
Recent Posts
- 8 hours agoKevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed 5 overlooked out of home prospecting techniques. Today he
- 9 hours agoThis week’s poll covers internet platforms and out of home. We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home
- 9 hours agoNew York, NY – March 1, 2021 – Intersection, the leading smart cities media and technology company, has announced the launch of Bus Campaign Measurement, a first-of-its-kind program tailored to
- 9 hours agoIn last weeks OOH Webinar on OOH Trends in 2021, Ken Klein spent some time looking at the new administration and how a focus on all things green and sustainability might impact the OOH industry.
- 9 hours agoCompany: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 Phone: 877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in
- 1 day agoLamar’s rural billboard plant is recovering fastest from Covid and the company is resuming capital expenditures and acquisitions. Here are the results of Lamar’s fourth quarter 2020
Business
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Overlooked Out of Home Prospecting Techniques (Part Two)
March 2, 2021Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in [...] -
Which Internet Platforms Does Your Company Use?
March 2, 2021This week’s poll covers internet platforms and out of home. We’ll highlight the [...] -
Intersection Delivers ROI Metrics for Bus Media
March 2, 2021New York, NY – March 1, 2021 – Intersection, the leading smart cities media and technology [...] -
Going Green and How it Might Impact OOH
March 2, 2021In last weeks OOH Webinar on OOH Trends in 2021, Ken Klein spent some time looking at the new [...] -
Company of the Day – Summit Media
March 2, 2021Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 [...] -
Company of the Day: Sun Outdoor
March 1, 2021Company: Sun Outdoor Advertising. Markets: Arizona, California, Oregon, Washington [...]
- In Their Words – Out of Home Executives Talk About Out of Home
- Insider’s Guide to Leases, Easements and Real Estate
- Billboard Insider Classifieds February 27, 2021
Digital Signs
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Rokk3r Acquires AdMobilize and Matrix Labs for $19.5M
February 24, 2021Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being [...] -
SuperDraft scores big for Super Bowl LV, harnessing the Speed and Agility of Programmatic DOOH
February 23, 2021By Jonathan Gudai, CEO of Adomni Background Info On the Thursday prior to Super Bowl weekend 2021, [...] -
Roadrunner Media Secures $62 Million in Financing
February 23, 2021Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media [...] -
Matt Leech on Formetco’s Digital Billboard Financing Program
February 17, 2021Last week Formetco announced a replace your face program to help out of home companies to finance [...] -
Parents use digital billboards to promote public conversation on resuming school.
February 17, 2021Digital billboards provide a voice for citizens to engage in speech on community issues. Citizens [...] -
Captivate and Broadsign Deliver Programmatic to 1,800 Screens
February 16, 2021TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a [...]
- Vendor Spotlight – PlainView LED
- Daktronics New Digital Billboard Series Receives Future-Proof Upgrades
- Scammers Impersonating Digital Billboard Manufacturers
Creative
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Rate This Ad by Out of Home Creative
March 1, 2021Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not [...] -
Mobile Digital Billboards Communicate Atlanta Back to School Messages
February 25, 2021(ATLANTA, GA – February 19, 2021) – Thousands of students have returned to in-person [...] -
Melody Roberts Says Its Time to Re-Engage With Clients
February 24, 2021By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement [...] -
Rate This Ad By Greg Callaham
February 22, 2021Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
OUTFRONT and Artsy Promote Black Artists
February 18, 2021New York, NY, February 17, 2021 —Artsy, the largest online marketplace for discovering, buying [...] -
Rate This Ad by Greg Callaham
February 16, 2021Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- Daily Billboard Blog’s 3 of a Kind: Hearts
- Outfront Running Goody Campaign for Valentines Day
- Park Outdoor’s 3D Stethoscope
Finance
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Lamar Revenues Down 7% in 4Q 2020
March 1, 2021Lamar’s rural billboard plant is recovering fastest from Covid and the company is resuming [...] -
Clear Channel Outdoor Revenue Down 27% in 4Q 2020
February 26, 2021An uptick in Covid cases has taken some of the wind out of Clear Channel Outdoor’s [...] -
Outfront Revenue Down 31% in 4Q 2020
February 26, 2021Outfront is recovering slowly from Covid. Here are the results from the company’s fourth [...] -
Lamar Increases Dividend By 50 %
February 26, 2021From a Lamar Press release: BATON ROUGE, La., Feb. 25, 2021 (GLOBE NEWSWIRE) — Lamar [...] -
Morgan Stanley Bullish on Out of Home
February 25, 2021Morgan Stanley Media analyst Ben Swinburne was bullish on out of home on a recent Morgan Stanley [...] -
Dusty’s Sells TN, KY and IN billboards to Trailhead.
February 17, 2021Dusty’s Outdoor Media has sold over 200 faces in Tennessee, Kentucky, and Indiana to Trailhead [...]
- Brian Kennedy Buys 100% of Shares of Regency Outdoor
- New Tradition Acquires 87 Regency Faces in Los Angeles
- Beau Burkett Sells Four San Antonio Digital Faces to OUTFRONT
Regulations
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LA Planning Commission Opposes Billboard Rules
March 1, 2021By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), [...] -
San Jose Says Partially No
March 1, 2021A follow up from our February 25th article. The Mercury News had reported that the San Jose City [...] -
Rothfelder On Amortization And The Federal HBA
February 26, 2021During the last week, Billboard Insider published a couple articles on related Constitutional [...] -
Is San Jose Saying No On Their Digital Plan?
February 25, 2021Insider reported back in July 2020 that the City of San Jose was considering allowing up to 90 new [...] -
One Utah Senate Billboard Bill Fails. One Still Pending.
February 24, 2021SB 144 which would limit the ability of municipalities to incentivize landowners to terminate [...] -
Kentucky House Approves Billboard Legislation
February 23, 2021Kentucky House Approves Billboard Legislation The Kentucky House of Representatives overwhelmingly [...]
- Lamar Sues Fayette County and City of Lexington Over Digital Billboards
- Los Angeles Considers New Billboard Rules
- What the Senate Said About Amortization
Lists
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2020’s Most Read Articles By Category
January 4, 2021Curious which of Billboard Insiders’ articles were read the most during 2020? We’ve [...] -
Billboard Insider’s Out of Home Law Firm List 2020
December 8, 2020Lots of people ask Billboard Insider for a law firm referral. Here’s Billboard [...] -
The Billboard Insider/SignValue 2020 Out of Home Lender List
October 26, 2020Billboard Insider and SignValue have compiled a list of financial institutions who have lent money [...] -
Billboard Insider’s 2020 Out of Home Investor List
September 24, 2020Many private equity funds and family offices are intersted in out of home to judge from the calls [...] -
367 US Out of Home Companies Ranked by Bulletin/Poster Faces
March 3, 2020Billboard Insider has sorted 368 US out of home companies based on their bulletin, poster and wall [...] -
The Top 20 US Bulletin/Poster Companies Ranked by Faces
March 2, 2020Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster [...]
- Billboard Insider 2020 Out of Home Website Rankings
- The Top 37 Out of Home Websites
- State Outdoor Advertising Regulators
Podcasts
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Colossal Media Wants to Grow
February 3, 2021Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand [...] -
Jon Odom on Billboard Structures
January 19, 2021Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family [...] -
SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost
December 30, 2020Today’s podcast guests are Paul Wright and Carson Frost from SignValue, the out of home [...] -
Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.
December 16, 2020Independent Out of Home companies have remained active through covid says today’s podcast [...] -
Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.
December 2, 2020Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of [...] -
Bill May On Defending the Out of Home Industry
November 19, 2020Today’s podcast guest is Bill May, the retired executive director of the Missouri Outdoor [...]
- TierOne’s Jesse London on Raising Capital
- Chris Cowlbeck says Independents coming through pandemic in good shape.
- Grey Vick On Small Market Digital Billboards