Recent Posts
- Yesterday Billboard Insider noted that some states and municipalities require you to get a permit to take down a billboard. Out of home legal expert Richard Rothfelder, the author of Rothfelder and
- Yesterday we asked our readers how much time they want to remove a billboard after a billboard lease terminates. 42% of our readers want their leases to say 60-90 days. 80% of our readers want
- by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, 3-D or Holograms, the name doesn’t matter. What does matter is that current ad copy has gotten
- Most clients walk into a first conversation with an OOH media company with the same idea in their head. Logo. Phone number. Address. Hours. Website. Tagline. Second tagline. Photo of the
- Company: Marin Ventures Outdoor Advertising Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin
Business
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Company of the Day: Marin Ventures
April 8, 2026Company: Marin Ventures Outdoor Advertising Markets: Northern California Headquarters: 1325 [...] -
Company of the Day – M&M Outdoor Advertising
April 7, 2026Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: [...] -
Geopath and OAAA Selects Ipsos for Audience Measurement Pilot Program
April 6, 2026Joint effort by Geopath with OAAA marks major step in evolving measurement to support modern media [...] -
Peanut Butter Raises: Why Uniform Salary Increases Demotivate Employees
April 6, 2026Peanut butter belongs on sandwiches—not in your compensation strategy. By Janea McDonald, Owner, [...] -
Company of the Day: Made U Look
April 6, 2026Company: Made U Look Digital Sign Co. Markets: West Virginia Address: PO box 1864, Lewisburg, [...] -
Billboard Insider Classifieds April 4, 2026
April 4, 2026“We got a big boost in qualified applicants from running our Ad on your site.” Rodney [...]
- Order Your eBook of Our Guide to Leases, Easements and Real Estate!
- Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
- Hollywood Roxy Digital Gets Facelift
Digital Signs
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Branded Cities Adds Caesars Palace Spectacular
April 6, 2026New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic [...] -
US Public OOH Companies Adding 500 New Digital Billboards Annually
March 31, 2026Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught [...] -
OAAA Releases State of Video OOH Guide
March 31, 2026The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, [...] -
VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform
March 27, 202626 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) [...] -
Want to Reduce Risk on Your Next Digital Project?
March 24, 2026By Britt McConnell, Director of Digital Sales, Formetco In our industry, we spend a lot of time [...] -
Daktronics Refreshing Wrigley Field with Enhanced LED Displays
March 24, 20268,300+ square feet of displays refreshed for the 2026 regular season with improved video board [...]
- SNA and KEVANI unveil largest DOOH display in South Bay
- The Rise of Drone Capture in OOH: When and How to Use Aerial Photography
- Clear Channel Outdoor Awarded New Contract with Omaha Airport Authority
sales
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The Ultimate Out of Home Sales Guide – We Have Books in Stock!
April 4, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
4 Things About Link Media
April 3, 2026Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 10k and 2025 Annual Letter. [...] -
Kevin Gephart on the First Place Clients Look to Cut Your Deal
March 27, 2026I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to [...] -
Kevin Gephart Says Avoid Short Term OOH Campaigns
March 19, 2026Thanks to everyone who submitted their toughest out of home sales questions. Last week I discussed why one location costs more [...] -
Company of the Day: Legacy Outdoor
March 12, 2026Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, [...] -
Kevin Gephart Answers Two Tough Sales Questions
March 11, 2026Thanks to everyone who submitted their toughest OOH sales questions. I will continue to tackle the most common questions in the [...]
- Kevin Gephart on How to Compensate Reps for Selling Digital
- Kevin Gephart on selling long-term versus short term contracts
- Kevin Gepart on solving problems versus peddling products
Creative
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“Brevity is the Soul of Wit” or How OOH Has Become Boring
April 8, 2026by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, [...] -
Up To Somethings’ PitchKit Gives OOH Media Companies a Creative Library Built for Pitching
April 8, 2026Most clients walk into a first conversation with an OOH media company with the same idea in [...] -
Two Days Left For Early Bird OBIE Entries
April 2, 2026To receive a free morning newsletter with each day’s Billboard insider articles [...] -
Rate This Ad by Greg Callaham
March 30, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Rate This Ad by Greg Callaham
March 23, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Rate This Ad with Greg Calliham
March 16, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- Visit Las Vegas Announces the Launch of “Code Match” The First Live, Mobile Instant-Win Game on Sphere’s Exosphere
- Sell More Billboards with Creative AI Confidence – OOH CHARGER + Super Optimal
- Rate This Ad by Greg Callaham
Finance
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Clear Channel Outdoor Commences Consent Solicitation Relating to its Senior Secured Notes
April 7, 2026SAN ANTONIO, April 6, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026
April 7, 2026Bell ceremony precedes Daktronics’ 2026 Investor Day on April 9 BROOKINGS, S.D. – Apr. 2, 2026 [...] -
Corporate Documents Matter If You Want An Out of Home Loan
April 6, 2026Has your company opened a bank account or borrowed money recently? If not, you may be in for a [...] -
4 Things About Link Media
April 3, 2026Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 [...] -
US Out of Home Stocks Outperform Market in 1Q 2026
April 2, 2026US Out of Home stocks outperformed the market during the first quarter of 2026. Clear Channel [...] -
Link Media Revenues up 1.5% in 2025
April 1, 2026“Early 2025 economic uncertainty hurt our overall growth for the year, but we did end the [...]
- Go-shop Period Expires for Clear Channel-Mubadala Deal
- Eagle Displays Sells to WestCoast Billboards
- There is a New Lender in Town, With a Familiar Face
Legal
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In California you may need a permit to take down a billboard
April 8, 2026Yesterday Billboard Insider noted that some states and municipalities require you to get a permit [...] -
Billboard Insider Readers Want 60-90 Days to Remove a Billboard
April 8, 2026Yesterday we asked our readers how much time they want to remove a billboard after a billboard [...] -
You can’t prohibit a sign from being removed and then claim its yours because it hasn’t been removed
April 7, 2026You can’t prevent an out of home company from removing a sign and then claim it’s yours [...] -
How long do you give yourself to remove a billboard when a lease is terminated?
April 7, 2026Today Billboard Insider talked about a legal case in which a lease contained language that said a [...] -
Rothfelder & Falick on Billboard Law – Available in Softback & Selling Quickly
April 4, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Rothfelder Opines on the New Billboard Law Book
April 3, 2026We are one month in with Rothfelder & Falick on Billboard Law. Richard and I reflected on how [...]
- Billboards in Hawaii?
- Colorado Senate Rejects Bill to Regulate Colorado State University Signs
- Rothfelder on Rothfelder & Falick on Billboard Law
Lists
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Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...]
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
- Billboard Insider’s Updated Contractor List – April 2025
Podcasts
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Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...]
- Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
