Billboard Insider™

The daily news you need to run your out of home advertising business. Thursday, November 5, 2026
  • Menu
    • Business
    • Creative
    • Digital Signs
    • Finance
    • Podcasts
    • Legal
    • Sales
    • Classifieds
    • Publications
      • Rothfelder & Falick on Billboard Law
      • The Ultimate OOH Sales Guide Digital or Print edition.
      • Leases and Easements
      • In Their Words
    • Lists
    • Cart
    • Subscribe
    • Business
    • Creative
    • Digital Signs
    • Finance
    • Podcasts
    • Legal
    • Sales
    • Classifieds
    • Publications
      • Rothfelder & Falick on Billboard Law
      • The Ultimate OOH Sales Guide Digital or Print edition.
      • Leases and Easements
      • In Their Words
    • Lists
    • Cart
    • Subscribe
    • How the Biggest Buyer in Out of Home Runs His Billboards

      10 hours ago

      Circle Graphics CEO Rod Rackley is writing a three part series on John Morgan’s terrific keynote at last year’s OAAA conference.  Yesterday I left off with Morgan’s verdict on our industry’s creative: most of it isn’t creative. What made his keynote more than a good roast was what came next. […]

    Recent Posts

    • How the Biggest Buyer in Out of Home Runs His Billboards

      Circle Graphics CEO Rod Rackley is writing a three part series on John Morgan’s terrific keynote at last year’s OAAA conference.  Yesterday I left off with Morgan’s verdict on our industry’s creative: most of it isn’t
    • Adams Outdoor Continues Acquisition Growth

      The Myrtle Beach and Penneco acquisitions are the latest step in a year of rapid growth for Adams Outdoor. Since January 2026, Adams has announced acquisitions that add more than 1,600 billboard faces, including nearly 90 digital displays, and bring
    • What’s Your Excuse Now?

      By Nick Coston I’m going to start this little ramble off by immediately stating what the point of this piece is, so here it is: There’s no reason in the wide-wide world why you cannot plan and buy any OOH media in 2026. In fact, you don’t
    • VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania

        VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania   3 November 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform,
    • Company of the Day – Trotter Outdoor

      Company: Trotter Outdoor Headquarters: Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor.  Matthew’s father started the business 20 years
     



  •  

    Business

    View all →
    • Adams Outdoor Continues Acquisition Growth

      November 5, 2026
      The Myrtle Beach and Penneco acquisitions are the latest step in a year of rapid growth for Adams…
    • Company of the Day – Trotter Outdoor

      November 5, 2026
      Company: Trotter Outdoor Headquarters: Saluda SC 29138 Market: South Carolina Phone: 864.992.7057…
    • Haynes Sign Co Reflects on their Company and the Sale to Adams Outdoor

      November 4, 2026
      Insider announced the sale of Haynes Sign Company to Adams Outdoor yesterday.  Marty WIlliamson…
    • Penneco Outdoor Discusses Sale to Adams Outdoor

      November 4, 2026
        Williamson & Associates Mergers and Acquisitions is pleased to announce the successful…
    • Company of the Day: Trailhead Media

      November 4, 2026
        Company: Trailhead Media Markets:  Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana…
    • Adams Outdoor Acquires Haynes Sign Company and Invest Outdoor LTD Billboards in Myrtle Beach, South Carolina

      November 3, 2026
      Adams Outdoor Advertising is growing along the Carolina coast. With the acquisition of billboard…
    • Adams Outdoor Also Expands in Pennsylvania with Acquisition of 83 Billboard Faces from Penneco Outdoor AdvertisingNovember 3, 2026
    • JCDecaux Partners with Centre PompidouNovember 3, 2026
    • Company of the Day – Trident OutdoorNovember 3, 2026

    Digital Signs

    View all →
    • VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania

      November 5, 2026
        VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia…
    • How to Win When the Planning Commission is Against You

      October 26, 2026
      Last week Las Vegas Billboards won an appeal before the Las Vegas City Council to convert a…
    • YESCO’s Jeff Young Receives World Sign Associates Humanitarian Award

      October 26, 2026
      DENVER – October 2026 – WSA is pleased to announce member Jeff Young, Young Electric Sign Company…
    • National CineMedia Adds 680 New Screens

      October 22, 2026
      NEW YORK–(BUSINESS WIRE)–Oct. 21, 2026– National CineMedia (NASDAQ:NCMI) (NCM)…
    • Watchfire Announces 12th Annual LED Sign Awards

      October 22, 2026
      DANVILLE, Ill. – October 21, 2026 – Watchfire today announced the winners of its annual LED Sign…
    • Wheat Ridge Planning Commission Recommends Four Digital Billboard Conversions

      October 21, 2026
      On October 15, 2026 the Wheat Ridge Planning Commission recommended approval of an ordinance…
    • MMG Partners With OUTFRONTOctober 21, 2026
    • Daktronics Announces Strategic Cost Reduction and Manufacturing OptimizationOctober 15, 2026
    • How Out of Home Wins in the AI EraOctober 14, 2026

    sales

    View all →
    • What’s Your Excuse Now?

      November 5, 2026
      By Nick Coston I’m going to start this little ramble off by immediately stating what the point of this piece is, so here it…
    • The Ultimate Out of Home Sales Guide – We Have Books in Stock!

      October 31, 2026
      Looking to search for the bestselling OOH sales book?  Here is what you will find. The Ultimate OOH Sales Guide is available in…
    • Grey Vick on Getting the City Council to Say Yes

      October 27, 2026
      Grey Outdoor Founder Grey Vick had this comment in response to our story yesterday about Las Vegas Billboards getting city…
    • What If Your Reps Loved Using Your CRM

      October 14, 2026
      Many OOH sales reps see their company’s Customer Relationship Management (CRM) system as a one-way street: they put information…
    • “Monkeys With Rate Cards” A Sequel to Last Week’s Piece

      October 7, 2026
      I’ve been writing moderately humorous pieces for the OOH industry now since 2015. While I lost count after the first five…
    • Who Are the Happiest Ad Salespeople?

      October 1, 2026
        By Nick Coston Any guesses? I’ll back up a bit. My first advertising sales gig was with Washingtonian Magazine, a…
    • Crafting the Perfect Portfolio for Billboard Owners: How Operators Can Showcase Their Inventory to Attract National BrandsOctober 1, 2026
    • OAAA Sales Tips for 2027September 30, 2026
    • Automated AI Marketing Isn’t Marketing. It’s SpamSeptember 16, 2026

    Creative

    View all →
    • How the Biggest Buyer in Out of Home Runs His Billboards

      November 5, 2026
      Circle Graphics CEO Rod Rackley is writing a three part series on John Morgan’s terrific…
    • Reflecting on One of the Best Keynotes in OAAA History. When Our Biggest Customer Took the Stage

      November 4, 2026
      By Rod Rackley I’ve been to 25 OAAA conferences. That’s a lot of hotel ballrooms and a…
    • Shel Starkman collection documents hand-painted billboards

      November 3, 2026
      SOUTHERN CALIFORNIA – Oct 29, 2026 – A privately held collection associated with…
    • Rate This Ad by Greg Callaham

      November 2, 2026
       Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the…
    • Garmin and Capital Sports Use Billboard For Product launch.

      October 29, 2026
      29 September 2026 — Anyone who recently travelled along the A12 near Utrecht may have witnessed a…
    • Clear Channel Outdoor and OUTFRONT Partner for Mammograms Campaign

      October 26, 2026
      NEW YORK, October 23, 2026 – In honor of Breast Cancer Awareness Month, Clear Channel Outdoor and…
    • Rod Rackley on the importance of fresh copyOctober 23, 2026
    • Grandparents Day SuccessOctober 20, 2026
    • Rate this Ad by Greg CallahamOctober 20, 2026

    Finance

    View all →
    • New Tradition Acquires Connell Outdoor

      November 4, 2026
        NEW YORK — November 3, 2026 — New Tradition, a leading independent out-of-home media company…
    • Clear Channel Receives CFIUS Clearance – Sale to Close Next Week

      October 8, 2026
      SAN ANTONIO, Oct. 7, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)…
    • Clear Channel Outdoor confirms Mubadala Capital sale to close in 4Q 2026

      October 2, 2026
      Clear Channel Outdoor filed a form 8k yesterday confirming that the Mubadala sale will close before…
    • US Out of Home Stocks Underperform Market in 3Q 2026

      October 1, 2026
      US out of home stocks underperformed the market for the third quarter of 2026 as rising interest…
    • Capital spending averages 5.75% of revenue for the public out of home companies.

      September 30, 2026
      What should your annual capital expenditures be excluding large one-time acquisitions?  We’ve…
    • Verde Outdoor Unveils New Brand and Website

      September 28, 2026
      Tempe, AZ — Verde Outdoor Capital (VOC) is entering its next era of growth with broader financing…
    • Leverage Down and Debt Costs Stable for Public OOH Companies in 2Q 2026September 25, 2026
    • Lamar’s Sean Reilly Opens NasdaqSeptember 23, 2026
    • Lender Profile: Stark Capital SolutionsSeptember 22, 2026

    Legal

    View all →
    • Rothfelder & Falick on Billboard Law – Available in Softback

      October 31, 2026
        Rothfelder & Falick set out to provide the industry with one source for all aspects of…
    • Keeping up with California: What Evolving Privacy Laws Mean for OOH

      October 30, 2026
      As states continue to strengthen consumer privacy protections, California remains at the forefront…
    • OAAA Legal Seminar Nov 11-12 in WA DC

      October 29, 2026
      Wednesday, November 11, 2026 5:00 PM – 7:00 PM Networking Reception Thursday, November 12…
    • Inglewood Billboard Battle Heads to the Ballot

      October 28, 2026
      The Los Angeles Times and LAist report that the billboard fight between the City of Inglewood, WOW…
    • Illinois Appeals Court Sends Billboard Property Tax Fight Back to Tax Board

      October 20, 2026
      Fourth District says the Property Tax Appeal Board failed to explain why billboards are taxable…
    • Richard Rothfelder on Local Government Budget Shortfalls: Creating Challenges and Opportunities for OOH

      October 15, 2026
      During our presentation on “Old Men in Outdoor” at the IBO conference last week, John…
    • Chris Rothfelder on Rights of First RefusalOctober 13, 2026
    • Dubuque Iowa Tightens Sign CodeSeptember 30, 2026
    • OAAA Legal Seminar Nov 11-12September 22, 2026

    Lists

    View all →
    • Billboard Insider’s 2026 List of Billboard Structure Painting Contractors

      June 8, 2026
      “Which contractors paint billboard structures?” is a question Billboard Insider…
    • Billboard Insider’s Updated Contractor List March 2026

      March 4, 2026
      We’ve added several more names to our list of our of home contractors.  This updated list…
    • Billboard Insider’s Updated Contractor List 2026

      February 25, 2026
      We get frequent requests from readers for contractor and installation referrals.  Here’s a…
    • Updated Out of Home Acquisition List for 2025

      January 15, 2026
      We did well this year getting data together, but like always there are a few deals that slip…
    • Out of Home Acquisition List for 2025

      January 12, 2026
      Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written…
    • The 20 Fastest Growing US Roadside Companies in 2025

      August 7, 2025
      Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside…
    • Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital FacesJuly 7, 2025
    • Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by FacesJuly 3, 2025
    • Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by FacesJuly 2, 2025

    Podcasts

    View all →
    • Dan Franklin Loves Easements

      October 28, 2026
      Neil Bell interviewed Franklin Outdoor President Dan Franklin on the Bell Board Podcast. Franklin…
    • Adrian Buice on Building a Digital Billboard

      September 28, 2026
      Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify…
    • Hal and Diana Stevenson on Grace and Persistence

      September 9, 2026
      Neil Bell just interviewed Grace Outdoor owners Hal and Diana Stevenson on the Bell Board Podcast…
    • Rachel Rogers and Ian Dallimore on Getting in the Room

      September 8, 2026
      Lamar Advertising VP of Digital Growth Ian Dallimore interviewed Rachel Roger, VP of National Sales…
    • John Murrow on having an equity fund for a partner

      August 14, 2026
      On this week’s Bell Board Podcast Trailhead Media CEO John Murrow talks about the pros and…
    • John Murrow on converting statics to digital billboards

      August 13, 2026
      On this week’s Bell Board podcast Trailhead CEO John Murrow talked about digital billboards…
    • John Murrow on managing lease costsAugust 12, 2026
    • The Walgreens Rule for Sign DevelopmentJune 17, 2026
    • Street Furniture Product Update: What OOH Media Owners Should KnowJune 11, 2026

    Most Viewed Posts

    1. Where can I find billboards for sale? 27,345 views
    2. Should you put your email address on your website? 19,732 views
    3. “Eat Mor Chikin” – Chick-fil-A’s Billboard History 18,101 views
    4. 367 US Out of Home Companies Ranked by Bulletin/Poster Faces 15,269 views
    5. OOH Industry Mourns Tragic Loss of Longtime Exec 14,827 views
    6. Catalyst Outdoor sells to Lamar and Clear Channel Outdoor 13,379 views
    7. Billboard Insider’s Top Women Out of Home Execs. 12,160 views
    8. The Top 20 US Bulletin/Poster Companies Ranked by Faces 11,765 views
    9. Netflix buys 32 Regency billboards for $150 million 11,681 views
    10. LED versus Static: Why Digital Billboards 11,510 views

    Billboard Insider™

    The daily news you need to run your out of home advertising business.

    Copyright © 2026 Billboard Insider™
    • About Us
    • Contact Us
    • Privacy Policy
    • Media Kit
    • Article Submissions
    Designed by WPZOOM
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.