Recent Posts
- Last Friday we wrote that Vivint was the third largest US out of home advertiser in 2025, after Apple and Morgan & Morgan. Vivint’s out of home spending increased from approximately $150,581 in 2024 to $53 million in 2025. We
- Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently
- NEW YORK, July 10, 2026 /PRNewswire/ — Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear
- Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575
- Rothfelder & Falick set out to provide the industry with one source for all aspects of Billboard Law. This book does just that. There are 300 pages of summary and articles broken into seven sections including: FIRST AMENDMENT
Business
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Up Like a Rocket, Down Like a Rocket
July 13, 2026Last Friday we wrote that Vivint was the third largest US out of home advertiser in 2025, [...] -
Rate this Ad by Greg Callaham
July 13, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Company of the Day: Porter Outdoor
July 13, 2026Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, [...] -
Billboard Insider Classifieds July 11, 2026
July 11, 2026“We got a big boost in qualified applicants from running our Ad on your site.” Rodney [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
July 11, 2026Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...] -
Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
July 11, 2026Click on this LINK to purchase a copy of this terrific [...]
- Can you name the third largest US Out of Home advertiser?
- Bill Lodzinski Joins Las Vegas Billboards as Director of Sales
- Skunk!!!
Digital Signs
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Watchfire introduces new digital billboard innovations
July 9, 2026DANVILLE, Ill. — July 8, 2026 — Watchfire announced a series of updates designed to help [...] -
Daktronics Installs 100-Foot-Wide LED Display at Los Angeles Union Station
July 8, 2026Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, partnered with Morlin Asset Management to [...] -
YESCO Installs New Las Vegas Marquee for Caesars Palace
July 2, 2026LAS VEGAS (June 2026) – YESCO, the 106-year-old company known for creating, repairing and [...] -
Daktronics Announces Fourth Quarter and Full Fiscal Year 2026 Results
June 25, 2026Here are highlights from Daktronics earnings report press release. June 24, 2026 07:30 ET | [...] -
Trillboards Connects with One Tech
June 15, 2026SAN FRANCISCO, CA – June 10, 2026 – Trillboards, the specialized programmatic Digital [...] -
Daktronics Introduces Germany to “The Whale” Display with Stroer Partnership
June 12, 2026BROOKINGS, S.D. – June 11, 2026 – Daktronics and Ströer have partnered to deliver “The [...]
- Street Furniture Product Update: What OOH Media Owners Should Know
- WOO Estimated Global Programmatic Spend at $1.4 Billion
- Outdoorlink Recognized for WOO Global Sustainability Award
sales
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The Ultimate Out of Home Sales Guide – We Have Books in Stock!
July 11, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
More Revenue, Same Clients. How OOH Companies Are Winning Digital Budgets With Amplified
June 22, 2026What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with [...] -
The Drawbacks of Automated Marketing
June 16, 2026Here’s how not to use AI and automation. in your marketing. Look at the email below. Billboard Insider moderated a [...] -
The Human Touch in Out of Home Marketing
June 12, 2026How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced [...] -
OOH Delivers 2x the Performance Lift of TV, New Study Shows
May 13, 2026WASHINGTON, D.C. — May 12, 2026 — The Out of Home Advertising Association of America today released a new study conducted in [...] -
Charley MacIntyre on Out of Home Sales and Marketing
April 28, 2026Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor [...]
- The Art of Cold Calling for Billboard Sales
- How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
- 4 Things About Link Media
Creative
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Clear Channel Outdoor runs summer learning billboard campaign
July 13, 2026NEW YORK, July 10, 2026 /PRNewswire/ — Today, millions of children across the country miss [...] -
Ragged Edge uses OOH to Rebrand
July 10, 2026In an era of tech slop, Granola is an AI notepad built with care and intention. By capturing the [...] -
Jacobs Creek Runs New Billboard Ads
July 7, 2026Jacob’s Creek is launching ‘Welcome to the Creek,’ a new global brand platform designed to [...] -
Jason Morgan has a New Billboard Design Book
July 6, 2026Longtime LA billboard watcher Jason Morgan has a new substack and a new billboard book. Billboard [...] -
Rate this Ad by Greg Callaham
June 29, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Would You Like Some Lemonade?
June 26, 2026By Nick Coston When you see the word “lemonade” I’m gonna guess you don’t think of car [...]
Finance
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How do You Track Financials?
July 7, 2026How do you track financials? We suspect that many of you, like Billboard Insider, use Quickbooks. [...] -
Lamar and OUTFRONT Outperform Market in 2Q 2026
July 1, 2026Here is an analysis of the performance of the public out of home company stocks, sponsored and [...] -
Who’s Well Governed – and Why it May Not Matter
June 8, 2026Here’s analysis of the governance of the public out of home advertising companies, sponsored [...] -
Evergreen Digital Media Invests in Tier One LLC
June 5, 2026DENVER, June 3, 2026 /PRNewswire/ — Evergreen Digital Media Corp (EDM), one of the [...] -
OUTFRONT Prices $500 Million Senior Notes at 6%
June 5, 2026OUTFRONT has issued a press release announcing the pricing of $500 million in Sr Notes due in 2034. [...] -
Debt Trends at Public Out of Home Companies
June 2, 2026Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising [...]
- SignValue’s Clear Channel Outdoor at a Glance – March 2026
- SignValue’s OUTFRONT Media at a Glance – March 2026
- SignValue’s Lamar Advertising at a Glance – March 2026
Legal
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Rothfelder & Falick on Billboard Law – Available in Softback
July 11, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
You can recover legal fees if your lease says so
July 9, 2026You can recover legal fees to defend your lease rights if your lease says so. That’s the [...] -
Update on Yesterday’s Inglewood Legal Article
July 1, 2026After publishing our article in the Inglewood lawsuit, we heard back from Richard Hamlin with some [...] -
Inglewood Wins Legal Victory Under World Cup spotlight
June 30, 2026Politico reported last week that the World Cup was supposed to be a moment of unalloyed triumph for [...] -
What Constitutes Constructive Notice?
June 25, 2026Recording a lease is the best way to notify potential landowners of your billboard lease. But PSK [...] -
An Update on AI Legal and Regulatory Issues
June 24, 2026By Andy McDonald, SVP, Government Affairs, OAAA The United States is currently operating within a [...]
- Lease Terms impact Just Compensation
- Dueling Initiatives in Inglewood
- Richard Rothfelder on Tortious Interference and Lamar vs Fremont
Lists
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Billboard Insider’s 2026 List of Billboard Structure Painting Contractors
June 8, 2026“Which contractors paint billboard structures?” is a question Billboard Insider [...] -
Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...]
- Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
Podcasts
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The Walgreens Rule for Sign Development
June 17, 2026Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some [...] -
Street Furniture Product Update: What OOH Media Owners Should Know
June 11, 2026Street furniture continues to be a flexible and valuable format in out of home advertising. In the [...] -
Using AI in Out of Home
April 29, 2026Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. [...] -
Four Errors Out of Home Companies Make
April 23, 2026Neil Bell has started a new Billboard Industry podcast called The Bell Board Podcast. You can [...] -
Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...]
- Anna Bager: We need to go to market with a simple crisp message
- Kevin Gephart says Out of Home cold calling isn’t dead.
- John James on How to Improve Your Out of Home Marketing
