Recent Posts
- Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards. Start building your brand…If we can’t make ourselves famous how do we make our clients famous.
- At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here’s a summary of his
- SignValue has prepared this analysis on JCDecaux’s December 2025 financials. If you have questions, contact one of SignValue’s experienced analyst for a free and confidential
- Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta, GA & Huntsville, AL Phone: (877) 413-3683 Email: info@mashburnoutdoor.com Led by
- By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I thought I would share some tips with you. The hardest part is
Business
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Day 1 of the IBO Spring Conference in Seven Quotes
April 16, 2026Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards. Start [...] -
Company of the Day – Mashburn Outdoor
April 16, 2026Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: [...] -
Blue Lion Pedicabs Announces Exclusive Advertising Partnership with Ad Focus
April 15, 2026Phoenix’s #1 pedicab company teams up with national OOH advertising leader to offer unmatched [...] -
Company of the Day: Marquee Media
April 15, 2026Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento [...] -
Avoid Heart-Stopping Ladder Moments with Formetco’s Ladder Stabilizer Bracket
April 14, 2026Ladder-related incidents continue to be one of the leading causes of injuries in the out-of-home [...] -
WOOH to focus on creativity, sustainability, measurement and regulation at 2026 Annual Congress
April 14, 2026The World Out of Home Organization’s 2026 Annual Congress in London is shaping up to be the [...]
- Company of the Day – Marlin Outdoor Advertising
- Charlie MacIntyre on getting into the Out of Home Business
- Tower Title Specializes in Out of Home Title Issues
Digital Signs
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Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
April 10, 2026Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new [...] -
DPAA at POSSIBLE Conference April 27 in Miami
April 10, 2026On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, [...] -
Branded Cities Adds Caesars Palace Spectacular
April 6, 2026New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic [...] -
US Public OOH Companies Adding 500 New Digital Billboards Annually
March 31, 2026Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught [...] -
OAAA Releases State of Video OOH Guide
March 31, 2026The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, [...] -
VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform
March 27, 202626 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) [...]
- Want to Reduce Risk on Your Next Digital Project?
- Daktronics Refreshing Wrigley Field with Enhanced LED Displays
- SNA and KEVANI unveil largest DOOH display in South Bay
sales
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The Art of Cold Calling for Billboard Sales
April 15, 2026By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I [...] -
The Ultimate Out of Home Sales Guide – We Have Books in Stock!
April 11, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
April 10, 2026Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in [...] -
4 Things About Link Media
April 3, 2026Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 10k and 2025 Annual Letter. [...] -
Kevin Gephart on the First Place Clients Look to Cut Your Deal
March 27, 2026I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to [...] -
Kevin Gephart Says Avoid Short Term OOH Campaigns
March 19, 2026Thanks to everyone who submitted their toughest out of home sales questions. Last week I discussed why one location costs more [...]
- Company of the Day: Legacy Outdoor
- Kevin Gephart Answers Two Tough Sales Questions
- Kevin Gephart on How to Compensate Reps for Selling Digital
Creative
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Bill Durden says stop putting your phone number on empty billboards
April 16, 2026At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent [...] -
Rate this Ad by Greg Callham
April 13, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
“Brevity is the Soul of Wit” or How OOH Has Become Boring
April 8, 2026by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, [...] -
Up To Somethings’ PitchKit Gives OOH Media Companies a Creative Library Built for Pitching
April 8, 2026Most clients walk into a first conversation with an OOH media company with the same idea in [...] -
Two Days Left For Early Bird OBIE Entries
April 2, 2026To receive a free morning newsletter with each day’s Billboard insider articles [...] -
Rate This Ad by Greg Callaham
March 30, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- Rate This Ad by Greg Callaham
- Rate This Ad with Greg Calliham
- Visit Las Vegas Announces the Launch of “Code Match” The First Live, Mobile Instant-Win Game on Sphere’s Exosphere
Finance
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SignValue’s JCDecaux at a Glance – December 2025
April 16, 2026SignValue has prepared this analysis on JCDecaux’s December 2025 financials. If you [...] -
SignValue’s Link Media Outdoor at a Glance – December 2025
April 15, 2026SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 4Q 2025 financials: [...] -
Clear Channel Debt Holders Consent to Sale to Mubadala
April 14, 2026SAN ANTONIO, April 13, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Clear Channel Outdoor Commences Consent Solicitation Relating to its Senior Secured Notes
April 7, 2026SAN ANTONIO, April 6, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026
April 7, 2026Bell ceremony precedes Daktronics’ 2026 Investor Day on April 9 BROOKINGS, S.D. – Apr. 2, 2026 [...] -
Corporate Documents Matter If You Want An Out of Home Loan
April 6, 2026Has your company opened a bank account or borrowed money recently? If not, you may be in for a [...]
- 4 Things About Link Media
- US Out of Home Stocks Outperform Market in 1Q 2026
- Link Media Revenues up 1.5% in 2025
Legal
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Richard Rothfelder On Why You Need A Permit To Take Down A Billboard
April 14, 2026Billboard Insider summarized the case of Clear Channel Outdoor vs Karkif in its April [...] -
Tower Title Specializes in Out of Home Title Issues
April 13, 2026Have any of you struggled when ordering title for a billboard easement or land purchase because the [...] -
Rothfelder & Falick on Billboard Law – Available in Softback & Selling Quickly
April 11, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Rothfelder on IBO Spring Conference in New Orleans
April 9, 2026Laissez les bons temps rouler! For those of you that don’t speak Louisiana Cajun French, that [...] -
In California you may need a permit to take down a billboard
April 8, 2026Yesterday Billboard Insider noted that some states and municipalities require you to get a permit [...] -
Billboard Insider Readers Want 60-90 Days to Remove a Billboard
April 8, 2026Yesterday we asked our readers how much time they want to remove a billboard after a billboard [...]
- You can’t prohibit a sign from being removed and then claim its yours because it hasn’t been removed
- How long do you give yourself to remove a billboard when a lease is terminated?
- Rothfelder Opines on the New Billboard Law Book
Lists
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Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...]
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
- Billboard Insider’s Updated Contractor List – April 2025
Podcasts
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Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...]
- Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
