Recent Posts
- Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising industry. Here are some charts from Moorgate’s 2Q 2026 report which caught our eye. The weighted average cost of debt was stable for the public
- New RADAR integrations bring OOH into the measurement systems marketers already use to make media investment decisions NEW YORK, Sept. 24, 2026 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO) today announced the expansion of its Clear
- Upgraded billboard keeps a long-standing advertising location running with greater efficiency and today’s digital capabilities BROOKINGS, S.D. – Sept. 24, 2026 – Lamar Advertising, in collaboration with Daktronics (NASDAQ: DAKT), a
- Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded. Verticals, DSP & Transaction Analysis · Full Year 2025
- Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern Outdoor Advertising dba Giraffe Advertising provides
Business
-
Company of the Day: Giraffe Outdoor
September 25, 2026Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 [...] -
Out of Home Industry Strengths and Risks
September 24, 2026Family offices and investors often ask Billboard Insider to identify the strengths and risks of the [...] -
Built To Last!
September 24, 2026What We’ve Learned From Seeing Our Vinyls in the Field One of the unique things about Lindmark [...] -
Company of the Day- Spotlight Outdoor Ads
September 24, 2026Company: Spotlight Outdoor Ads Headquarters: 4245 S. Grand Canyon Dr. Ste #208, Las Vegas, Nevada [...] -
Real Estate Purchases and Lease Agreements – How to Protect Your Business
September 23, 2026Any OOH operator knows that life is so much easier when you do your homework before entering into [...] -
VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study
September 23, 2026New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for [...]
- Company of the Day: SignAd
- Company of the Day – Solstreet
- COASTAL OUTDOOR USES ITS PLATFORM TO SUPPORT PROJECT LIFESAVER
Digital Signs
-
Clear Channel Announces RADAR® Expansion
September 25, 2026New RADAR integrations bring OOH into the measurement systems marketers already use to make media [...] -
Lamar Brings New Life to an 18-Year Sioux Falls Landmark with Daktronics Digital Technology
September 25, 2026Upgraded billboard keeps a long-standing advertising location running with greater [...] -
Global Programmatic Still Traded on Relationships, Not Open auction.
September 25, 2026Second report reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — [...] -
Out of Home Amplifies Social, Mobile and Your Media Investment
September 24, 2026In the weeks leading into the DPAA Global Video Everywhere Summit, taking place October 13 at Pier [...] -
Statements Media Launches First-Ever Digital Displays in Toronto’s Green P Parking Facilities
September 22, 2026TORONTO–(BUSINESS WIRE)–Statements Media announced today it has launched a network of [...] -
Global Programmatic DOOH Market was $1.3 billion in 2025
September 15, 2026Geography & Country Rankings · Full Year 2025 London · 14 September 2026 · For immediate [...]
- Adgile Media Named one of Adweek’s 2026 Fastest Growing Agencies
- Daktronics Announces Fiscal 2027 First Quarter Results
- SEC looking into Kawhi Leonard’s endorsement deal with Daktronics
sales
-
Automated AI Marketing Isn’t Marketing. It’s Spam
September 16, 2026AI is being misused for automated marketing. Look at this email Billboard Insider received. The personalization in the email [...] -
Building A Unique and Competitive DOOH Sales Strategy at Unleashed 26
September 8, 2026DOOH now represents 39%+ of total U.S. OOH and is exploding at about 9% growth per year!! Consumers are embracing it. Research [...] -
Rachel Rogers and Ian Dallimore on Getting in the Room
September 8, 2026Lamar Advertising VP of Digital Growth Ian Dallimore interviewed Rachel Roger, VP of National Sales on the Digital and Dirt [...] -
This should keep you up at night
August 27, 2026What if your business manager kept your OOH company’s financial information in their head? Or on Post-it notes? Or in a [...] -
You write a post complaining about AI spam and get…..AI spam
August 21, 2026Some humor for Friday. Two months ago, Billboard Insider complained about people using AI to create low-quality spam email. [...] -
Kevin Gephart on Selling Short-Term vs Long-Term Contracts
July 29, 2026A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. [...]
- Reader feedback on minimum length ad contracts
- Kevin Gephart on short term versus long term sales contracts
- Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart
Creative
-
When In Doubt, Hire an Artist
September 24, 2026By Nick Coston, After 25 plus years in OOH, I’ve seen some awesome billboard copy and plenty of [...] -
Alliance Media Joins Global Essays for Peace Initiative
September 23, 2026Alliance Media will join out-of-home media companies around the world in supporting Essays for [...] -
Indiana Takes Its Tax-Credit Pitch to the Interstate With Billboard Aimed at Illinois Drivers
September 22, 2026An Indianapolis scholarship group is using OOH to recruit donors across the state line, and the [...] -
The weather doesn’t matter – the attention does
September 18, 2026Why dynamic creatives increase attention and improve results. By Eric Kubischta, Co-Founder and [...] -
Rate this ad by Greg Callaham
September 18, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Las Vegas Runs Suicide Prevention Campaign
September 17, 2026Landmarks across Las Vegas illuminated in turquoise and purple in recognition of National [...]
- OAAA announces 2026 Media Plan Awards Jury
- Link Media Outdoor Marks 25th Anniversary of September 11 with Digital Billboard Tribute
- Veridooh Promotes Padel
Finance
-
Leverage Down and Debt Costs Stable for Public OOH Companies in 2Q 2026
September 25, 2026Moorgate Capital Partners produces an outstanding quarterly report on the out of home advertising [...] -
Lamar’s Sean Reilly Opens Nasdaq
September 23, 2026Lamar Advertising CEO Sean Reilly rang the NASDAQ opening bell yesterday. He was surrounded by [...] -
Lender Profile: Stark Capital Solutions
September 22, 2026Billboard Insider is continuing its series on out of home lenders. Today’s profile is based [...] -
Vastino Ventures Buys New England OOH Assets from Carlise Capital Corporation
September 21, 2026Out of home exec Dominick Vastino has been on the sidelines since selling Premier Outdoor Media to [...] -
Out of Home Trading Multiples – September 2026
September 17, 2026Billboard Insider always enjoys reading Solomon Partners Media monthly. The September 2026 [...] -
OUTFRONT Sharpens the Pencil
September 16, 2026OUTFRONT CFO Matt Siegel has changed the company’s focus from revenue to cashflow. [...]
- OUTFRONT’s Siegel says acquisitions will increase
- OOH Lender: Verde Outdoor Capital
- Five days from the phone call to funding…a out of home private lending success story
Legal
-
OAAA Legal Seminar Nov 11-12
September 22, 2026To receive a free morning newsletter with each day’s Billboard insider articles [...] -
Rothfelder on the Fall 2026 IBO Conference
September 15, 2026They’ve done it again! Chris Cowlbeck and the rest of the crew at IBO have planned a fun and [...] -
The Role of Constructive Notice and Inquiry Notice in California Billboard Leases
August 28, 2026By Richard Hamlin and Marnie Cody, Hamlin|Cody Law Firm Constructive notice can become important [...] -
Dallas Looks to Parks for its Next Billboard Opportunity
August 11, 2026By SignValue Dallas’ proposed billboard program is unusual for several reasons. The proposal to [...] -
Winning the Condemnation Game
July 23, 2026If you’ve been in out of home long enough you’ll get a condemnation notice when a [...] -
Ron Camhi on the Inglewood Case
July 22, 2026Billboard Insider has written before about the Inglewood legal dispute. We talked about the case [...]
- You can recover legal fees if your lease says so
- Update on Yesterday’s Inglewood Legal Article
- Inglewood Wins Legal Victory Under World Cup spotlight
Lists
-
Billboard Insider’s 2026 List of Billboard Structure Painting Contractors
June 8, 2026“Which contractors paint billboard structures?” is a question Billboard Insider [...] -
Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...]
- Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
Podcasts
-
Hal and Diana Stevenson on Grace and Persistence
September 9, 2026Neil Bell just interviewed Grace Outdoor owners Hal and Diana Stevenson on the Bell Board Podcast. [...] -
Rachel Rogers and Ian Dallimore on Getting in the Room
September 8, 2026Lamar Advertising VP of Digital Growth Ian Dallimore interviewed Rachel Roger, VP of National Sales [...] -
John Murrow on having an equity fund for a partner
August 14, 2026On this week’s Bell Board Podcast Trailhead Media CEO John Murrow talks about the pros and [...] -
John Murrow on converting statics to digital billboards
August 13, 2026On this week’s Bell Board podcast Trailhead CEO John Murrow talked about digital billboards. [...] -
John Murrow on managing lease costs
August 12, 2026Neil Bell of the Bell Board Podcast released a podcast interview with Trailhead CEO John Murrow [...] -
The Walgreens Rule for Sign Development
June 17, 2026Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some [...]
- Street Furniture Product Update: What OOH Media Owners Should Know
- Using AI in Out of Home
- Four Errors Out of Home Companies Make
