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Stop Talking Yourself Out of A Sale!
21 hours agoHere is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson mostly listening. A general rule of thumb is that the prospect should be talking about 70% of the time. Typically, in most OOH sales meetings the opposite occurs. We […]
Recent Posts
- Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the salesperson mostly listening. A general rule of thumb is that the prospect
- What simple rules of thumb do you use to manage your out of home company? Here are some of Billboard Insider’s favorites. Out of home lease costs should be less than20% of revenues. Lease
- EIGHTY FOUR, Pa. (July 25, 2024) – Transformation Media – a division of 84 Lumber Company – is announcing it has acquired a back-to-back digital billboard strategically positioned in
- Boston Omaha Corporation Announces Adoption of $20 Million Class A Common Stock Repurchase Program 07/25/2024 OMAHA, Neb.–(BUSINESS WIRE)– Boston Omaha Corporation (NYSE: BOC) (the
- Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN 37912 Phone: (865) 357-9077 Email: info@outdoordisplaysinc.com Outdoor Displays owns 47
Business
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Transformation Media Acquires New Digital in Monroeville, PA
July 26, 2024EIGHTY FOUR, Pa. (July 25, 2024) – Transformation Media – a division of 84 Lumber Company – [...] -
Link Media Parent Boston Omaha Announces Stock Repurchase Program
July 26, 2024Boston Omaha Corporation Announces Adoption of $20 Million Class A Common Stock Repurchase Program [...] -
Company of the Day: Outdoor Displays
July 26, 2024Company: Outdoor Displays, Inc. Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN [...] -
Job, Job, Jobs…
July 25, 2024If you had not noticed, Insider recently posted four job opportunities in our classified section: [...] -
Company of the Day – Oliver Outdoor Advertising
July 25, 2024Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St. [...] -
Out of Home and Voting Season: Navigating the Waters
July 24, 2024By Kohei Adams | Operations Manager, BillboardsIn With political advertisers currently dominating [...]
- Company of the Day: Outdoor Signs
- JCDecaux Renews Its Exclusive Ad Contract with Macau Intl Airport
- Company of the Day – Orlando Outdoor
Digital Signs
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Intersection Partners with VIOOH
July 24, 2024July 23, 2024, London / New York – VIOOH, the leading premium global digital out of home [...] -
Global Tech Outage Impacts Time Square Digitals
July 22, 2024The Wall Street Journal called if The Software Patch That Shook The World. Triggered by an errant [...] -
Vistar Media Expands Vistar Verify to Canada
July 16, 2024New program helps advertisers evaluate inventory quality for networks in the programmatic [...] -
Gene Hamm on Using Digital Billboard Live Feeds Effectively
July 15, 2024Today Billboard Insider interviews Gene Hamm, co-founder of Digichief to learn why live feeds are [...] -
Eric Kubischta on why billboard dynamic feeds are underused.
July 11, 2024Eric Kubischta gives Billboard Insider his opinion on why dynamic billboard feeds are underused. I [...] -
David Menk on Running a Successful Dynamic Content Billboard Campaign
July 10, 2024Departure Media’s David Menk gives this advice on how to run a dynamic content billboard [...]
- Ian Dallimore on Why Brands Don’t Use Weather Feeds
- Weather and Sports Top Popular Digital Billboard Content Feeds
- What content feeds do you run with your digital billboards?
sales
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Stop Talking Yourself Out of A Sale!
July 26, 2024Here is a reliable OOH selling principle: During any given sales meeting, the prospect should be mostly talking and the [...] -
Readers Comment on Growing Your Out of Home Company
July 25, 2024Some reader feedback on Gerry Tabio’s How to Grow Your Out of Home Company. Randy Jackson of Venture Outdoor Advertising [...] -
The 4 Keys to Prospecting
July 24, 2024This week out of home sales exec Charlie Callari talks about the 4 keys to prospecting What are the 4-keys to prospecting? We all [...] -
Gerry Tabio On How to Grow Your Out of Home Company – Part 2
July 23, 2024Gerry Tabio has 35 years experience in helping media companies grow revenues. Last week Gerry talked about the 80/25 rule of [...] -
OOH Leadership: Are you investing your time in high yield or passbook savings accounts?
July 19, 2024When working with our OOH owners and leaders, the topic can often center around how they are investing their time. Are they [...] -
Charlie Callari Reflects on a Career Selling Media
July 18, 2024Billboard Insider asked out of home sales exec Charlie Callari about what he’s learned in the course of a 30+ year career [...]
- Gerry Tabio on How to Grow Your Out of Home Company – Part 1
- Ghost Busters, What You Need To Know To Eliminate Ghosting
- Tom Reilly on the Traits of Great OOH Sales Reps
Creative
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18 Months to Bigger, Beefier Contracts
July 25, 2024Yesterday, Todd & Richard at up to something agency announced a new OOH Creative Training [...] -
Together, We Can Mend Our Country’s Divisions
July 23, 2024By Dave Isay, Founder and President, StoryCorps On July 1, I wrote about a new PSA campaign that [...] -
Do It Outdoors Runs Timely Campaign
July 22, 2024do it outdoors has been running a timely campaign in Washington DC over the past month. It is a [...] -
Elephant takes over Grand Central Station
July 16, 2024Elephant, the IPG Creative Company has unveiled a new OOH campaign, “Grand Central Station [...] -
Ballyhoo Media Ad Program Keeps Fire Island Ferry and Water Taxi Costs Down
July 12, 2024[Fire Island, NY] – July 10, 2024 – At the start of this summer, passengers aboard Fire Island [...] -
Tweaking Competitors
July 9, 2024Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy [...]
- Leith El-Hassan on Ordering for the One Small Step Campaign
- The Billboard Industry Can Help Strengthen America
- Visit Annapolis Dominates BWI Airport
Finance
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Rules of Thumb for Out of Home
July 26, 2024What simple rules of thumb do you use to manage your out of home company? Here are some of [...] -
Catalyst Sells Assets
July 15, 2024Remember Catalyst Outdoor, the company headed by Thaddeus Bartkowski. The company’s [...] -
Public OOH Stocks Trail US Market in 2Q 2024
July 2, 2024The public out of home stocks trailed the US market in the second quarter of 2024. The S&P [...] -
Should billboard cashflow include a digital billboard replacement reserve?
June 28, 2024Justin Powell of Huntington Outdoor asked the following question after reading our article on [...] -
What’s Billboard Cashflow?
June 27, 2024A Billboard Insider Reader writes: “I have always struggled when talking to owners about [...] -
SignValue on Daktronics, Inc. Record Fiscal Year
June 27, 2024Here are highlights from Daktronics’ 4th quarter and fiscal year 2024 press release. Fiscal [...]
- Three Benefits from the OUTFRONT Canada Sale by SignValue
- OUTFRONT Closes Sale of Canadian Assets to Bell Media
- Public OOH Companies are Deleveraging as the Cost of Debt Stabilizes
Legal
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Adams Provides Free Wifi in Exchange for Digital Permit
July 17, 2024Adams Outdoor Wisconsin Real Estate Manager Devin Renner has a great story about how creative [...] -
Rothfelder on the Demise of the Chevron Doctrine in Billboard Regulation
July 12, 2024My friend and OAAA Association Counsel Allen Smith wrote an excellent article in the July [...] -
US Supreme Court Decision Potentially Impacts OOH Industry Regulations
July 10, 2024Insiders Note: We had a reader ask us if there was a ruling from the recent slate of cases before [...] -
You don’t have to sign a lease for it to be binding
June 18, 2024A lease may be binding even if both parties haven’t signed it. That’s the surprising [...] -
A recorded memorandum of lease reduces legal disputes.
June 12, 2024The usual out of home industry legal practice is to record a memorandum of lease as opposed to the [...] -
Marnie Cody on what to include in a memorandum of lease
June 11, 2024The usual out of home industry legal practice is to record a memorandum of lease as opposed to the [...]
- Rothfelder on Memorandums of Lease
- Rothfelder on Billboard Access and Prescriptive Easements
- OAAA Cannabis Map: A Valuable Resource to Guide Members
Lists
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Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
June 20, 2024Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and [...] -
Billboard Insider 2024 OOH Contractors List – Version 2.0.
April 25, 2024Here is Billboard Insider’s updated 2024 out of home contractors list sorted by state. Many [...] -
Billboard Insider’s Out of Home Contractors List
April 24, 2024At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to [...] -
Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies
February 22, 2024Here is Billboard Insider’s alphabetical list of North American Out of home companies. [...] -
Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by digital displays.
February 21, 2024Here’s a list of North American bulletin/poster companies ranked by digital faces. [...] -
Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by faces
February 20, 2024Here’s a list of 461 North American bulletin/poster companies, ranked by faces. Some [...]
- Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
- Out of Home Acquisition List for 2023
- Billboard Insider’s 2023 List of Out of Home Equity Investors
Podcasts
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Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...] -
DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
September 22, 2022On today’s Billboard Insider podcast we talk with DJ Jennings and John James about [...]
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
- Jay Johnson on Out of Home and REITs