Recent Posts
- Incentives matter. A post-closing performance based payout on an out of home acquisition provides incentive for a seller to artificially boost revenues. That’s the lesson of the Verde
- In the billboard business, cost is always part of the conversation. Steel prices, installation, permitting—it all adds up. So, it’s no surprise that when it comes to structures, many operators
- Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us
- Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact Awards, announced during the IBO conference held last week in New Orleans, recognizing creative work
- Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor
Business
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The Hidden Cost of a Cheap Billboard Structure
April 21, 2026In the billboard business, cost is always part of the conversation. Steel prices, installation, [...] -
Company of the Day – Millenium Outdoor
April 21, 2026Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: [...] -
Charlie MacIntyre on Site Development
April 20, 2026Last week out of home legend Charlie MacIntyre talked about getting into the out of home [...] -
Company of the Day: Micro Outdoor
April 20, 2026Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, [...] -
Billboard Insider Classifieds April 18, 2026
April 18, 2026“We got a big boost in qualified applicants from running our Ad on your site.” Rodney [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
April 18, 2026Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...]
- Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
- Day 2 of the IBO Spring Conference in 4 Quotes
- Company of the Day: McBride Signs
Digital Signs
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Daktronics and New York Yankees Team Up for Display Upgrades, Brighter Visuals at Yankee Stadium
April 10, 2026Significantly enhanced quality to be provided by all-new LED video boards in centerfield and new [...] -
DPAA at POSSIBLE Conference April 27 in Miami
April 10, 2026On April 27 in Miami, DPAA is bringing together some of the most powerful voices in media, [...] -
Branded Cities Adds Caesars Palace Spectacular
April 6, 2026New York, NY– April 2, 2026 – Branded Cities, North America’s premier Out-of-Home and iconic [...] -
US Public OOH Companies Adding 500 New Digital Billboards Annually
March 31, 2026Moorgate Capital just issued its 2025 State of the OOH industry report. This table caught [...] -
OAAA Releases State of Video OOH Guide
March 31, 2026The OAAA has issued a report promoting Video Out of Home (VOOH). In a recent The Drum article, [...] -
VIOOH Brings Orange Barrel Media’s US Urban Inventory to its Global Programmatic Platform
March 27, 202626 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) [...]
- Want to Reduce Risk on Your Next Digital Project?
- Daktronics Refreshing Wrigley Field with Enhanced LED Displays
- SNA and KEVANI unveil largest DOOH display in South Bay
sales
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The Ultimate Out of Home Sales Guide – We Have Books in Stock!
April 18, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
The Art of Cold Calling for Billboard Sales
April 15, 2026By John Mulholland 3, DOT Outdoor, Partner I have been making cold call sales for outdoor advertising for over 30 years. I [...] -
How Occupancy Multiplier Helps Billboard Operators Recover Lost Revenue
April 10, 2026Matt Fowkes comes to the billboard industry through his family’s company, Steel City Billboards. With a background in [...] -
4 Things About Link Media
April 3, 2026Here are four things about Link Media that SignValue learned from reading Boston Omaha’s 2025 10k and 2025 Annual Letter. [...] -
Kevin Gephart on the First Place Clients Look to Cut Your Deal
March 27, 2026I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to [...] -
Kevin Gephart Says Avoid Short Term OOH Campaigns
March 19, 2026Thanks to everyone who submitted their toughest out of home sales questions. Last week I discussed why one location costs more [...]
- Company of the Day: Legacy Outdoor
- Kevin Gephart Answers Two Tough Sales Questions
- Kevin Gephart on How to Compensate Reps for Selling Digital
Creative
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Allison Outdoor uses the seasons to market empty signs
April 21, 2026Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies [...] -
Indie Impact Award to Link Media
April 21, 2026Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact [...] -
Maximizing ROI with Visual Reporting
April 20, 2026Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven [...] -
Rate this Ad by Greg Callaham
April 20, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Bill Durden says stop putting your phone number on empty billboards
April 16, 2026At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent [...] -
Rate this Ad by Greg Callham
April 13, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- “Brevity is the Soul of Wit” or How OOH Has Become Boring
- Up To Somethings’ PitchKit Gives OOH Media Companies a Creative Library Built for Pitching
- Two Days Left For Early Bird OBIE Entries
Finance
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SignValue’s JCDecaux at a Glance – December 2025
April 16, 2026SignValue has prepared this analysis on JCDecaux’s December 2025 financials. If you [...] -
SignValue’s Link Media Outdoor at a Glance – December 2025
April 15, 2026SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 4Q 2025 financials: [...] -
Clear Channel Debt Holders Consent to Sale to Mubadala
April 14, 2026SAN ANTONIO, April 13, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Clear Channel Outdoor Commences Consent Solicitation Relating to its Senior Secured Notes
April 7, 2026SAN ANTONIO, April 6, 2026 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. [...] -
Daktronics to Ring Nasdaq Stock Market Closing Bell on April 8, 2026
April 7, 2026Bell ceremony precedes Daktronics’ 2026 Investor Day on April 9 BROOKINGS, S.D. – Apr. 2, 2026 [...] -
Corporate Documents Matter If You Want An Out of Home Loan
April 6, 2026Has your company opened a bank account or borrowed money recently? If not, you may be in for a [...]
- 4 Things About Link Media
- US Out of Home Stocks Outperform Market in 1Q 2026
- Link Media Revenues up 1.5% in 2025
Legal
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Verde Sues Jed Renfroe for Fraud
April 21, 2026Incentives matter. A post-closing performance based payout on an out of home acquisition provides [...] -
Richard Hamlin on billboard permit vesting and zoning code preemption in California
April 20, 2026Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and [...] -
Rothfelder & Falick on Billboard Law – Available in Softback & Selling Quickly
April 18, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Rothfelder and Falick on Billboard Law
April 17, 2026At this weeks IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging [...] -
Richard Rothfelder On Why You Need A Permit To Take Down A Billboard
April 14, 2026Billboard Insider summarized the case of Clear Channel Outdoor vs Karkif in its April [...] -
Tower Title Specializes in Out of Home Title Issues
April 13, 2026Have any of you struggled when ordering title for a billboard easement or land purchase because the [...]
- Rothfelder on IBO Spring Conference in New Orleans
- In California you may need a permit to take down a billboard
- Billboard Insider Readers Want 60-90 Days to Remove a Billboard
Lists
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Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...]
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
- Billboard Insider’s Updated Contractor List – April 2025
Podcasts
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Lamar’s Hal Kilshaw talks politics and digital billboards
February 6, 2026Ian Dallimore interviewed Hal Kilshaw Lamar’s EVP Government Relations on the Digital and [...] -
Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...]
- Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
