Recent Posts
- Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. Steel prices are up 42% over the past year. In February 2026 the US Supreme Court struck down broad country-specific tariffs but Trump’s
- Lamar Advertising and Link Media offer an interesting look at the economics of suburban and rural billboard portfolios. Lamar is the much larger operator, while Link is even more concentrated in smaller rural markets in the Midwest. Their Q2
- Moving Walls recently clinched the Silver Award for “Best Programmatic DOOH Audience Measurement Tool” at the Programmatic Asia Awards 2026 organized by Agency Reporter. This recognition highlights our commitment to driving
- Company: Rue Outdoor Advertising Headquarters: 503 Kensington Dr. Lafayette, LA 70508 Market: Lafayette, LA Phone: 337-654-2591 Email: brennanbilleaud@gmail.com Rue Outdoor Advertising LLC is a billboard advertising display company located in
- Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently
Business
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Trump Tariffs Increase Billboard Costs
August 25, 2026Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. [...] -
Moving Walls sets the Gold Standard for DOOH Measurement
August 25, 2026Moving Walls recently clinched the Silver Award for “Best Programmatic DOOH Audience [...] -
Company of the Day – Rue Outdoor Advertising
August 25, 2026Company: Rue Outdoor Advertising Headquarters: 503 Kensington Dr. Lafayette, LA 70508 Market: [...] -
Company of the Day: San Diego Outdoor
August 24, 2026Company: San Diego Outdoor Advertising Markets: California Address: 632 S Hope Avenue, [...] -
Billboard Insider Classifieds August 22, 2026
August 22, 2026“We got a big boost in qualified applicants from running our Ad on your site.” Rodney [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
August 22, 2026Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...]
- Sons in the Shadow: Surviving The Family Business As A Son Of The Boss
- Company of the Day: Saben Outdoor
- Out of Home revenues grow faster than economy in 2Q 2026
Digital Signs
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Orange Barrel Media, YESCO Complete Major Signage Project for the Comedy Store in West Hollywood
August 21, 2026WEST HOLLYWOOD, Ca. (August 2026) – Orange Barrel Media (OBM) and YESCO announce the completion [...] -
DPAA announces Video Everywhere Summit speaker lineup
August 20, 2026NEW YORK – August 18, 2026 – DPAA, the global trade marketing association driving the growth [...] -
How Formetco’s Panel-Free Design Redefines Hurricane Resistance
August 18, 2026As hurricane season approaches, it’s crucial to secure your assets and the areas they’re placed [...] -
A note on north versus south facing digital billboards
August 14, 2026Yesterday we quoted Trailhead Media CEO John Murrow as saying “I never understood that a [...] -
John Murrow on converting statics to digital billboards
August 13, 2026On this week’s Bell Board podcast Trailhead CEO John Murrow talked about digital billboards. [...] -
Daktronics Pulled Into NBA Salary Cap Scandal
August 10, 2026Daktronics has landed in the middle of an escalating NBA investigation after reports surfaced that [...]
- Broadsign Issues 2026 Programmatic Report
- The Backpackster and Quividi Bring Verified Attention to Mobile DOOH at the World Cup
- AdQuick Featured on Bloomberg Advancements TV
sales
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The Ultimate Out of Home Sales Guide – We Have Books in Stock!
August 22, 2026Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
You write a post complaining about AI spam and get…..AI spam
August 21, 2026Some humor for Friday. Two months ago, Billboard Insider complained about people using AI to create low-quality spam email. [...] -
Kevin Gephart on Selling Short-Term vs Long-Term Contracts
July 29, 2026A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. [...] -
Reader feedback on minimum length ad contracts
July 21, 2026On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad [...] -
Kevin Gephart on short term versus long term sales contracts
July 20, 2026On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long [...] -
Stop Selling Billboards. Start Selling Ideas. | Kevin Gephart
July 15, 2026Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You [...]
- More Revenue, Same Clients. How OOH Companies Are Winning Digital Budgets With Amplified
- The Drawbacks of Automated Marketing
- The Human Touch in Out of Home Marketing
Creative
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Rate this Ad by Greg Callaham
August 24, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Out of Home campaign asks, What’s in Tequila?
August 21, 2026HAMILTON, Bermuda, Aug. 12, 2026 /PRNewswire/ — PATRÓN® Tequila, the world’s number [...] -
Mary Ellen Pap – Self Promo
August 20, 2026We’ve been running some examples of creative self-promo billboards. Gila River [...] -
What do corporate swag and billboards have in common? Turns out—a lot.
August 20, 2026They both have the reputation of being ignorable. An afterthought. Easily discarded. This campaign [...] -
Tyler Media Kinda Chic Self Promo
August 18, 2026Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new [...] -
Rate this Ad by Greg Callaham
August 17, 2026Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...]
- “Hey, Let’s Add in a Billboard and See What Happens”.
- Keep Your Eyes on the Prize
- Rate This Ad by Greg Callaham
Finance
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Lamar vs Link: What Q2 Says About Rural Billboard Economics
August 25, 2026Lamar Advertising and Link Media offer an interesting look at the economics of suburban and [...] -
More on the Mark Walter Story…
August 19, 2026Yesterday Billboard Insider reported that the DOJ is investigating certain transactions involving [...] -
Keep an Eye on the Mark Walter Story..
August 18, 2026Billionaire investor Mark Walter is under DOJ investigation for not disclosing certain loans his [...] -
Link Media Outdoor Revenues up 3% in 2Q 2026
August 17, 2026Here are the financial results for Link Media Outdoor for the second quarter of 2026 sponsored [...] -
John Murrow on having an equity fund for a partner
August 14, 2026On this week’s Bell Board Podcast Trailhead Media CEO John Murrow talks about the pros and [...] -
US Out of Home stocks paying 4% dividends
August 12, 2026Here’s a breakdown of billboard public stock dividend yields, sponsored and analyzed by [...]
- Lamar Revenue up 7% in 2Q 2026
- OUTFRONT Revenue Up 14% in 2Q 2026
- Clear Channel Outdoor Revenue up 8.7% in 2Q 2026
Legal
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Rothfelder & Falick on Billboard Law – Available in Softback
August 22, 2026Rothfelder & Falick set out to provide the industry with one source for all aspects of [...] -
Dallas Looks to Parks for its Next Billboard Opportunity
August 11, 2026By SignValue Dallas’ proposed billboard program is unusual for several reasons. The proposal to [...] -
Winning the Condemnation Game
July 23, 2026If you’ve been in out of home long enough you’ll get a condemnation notice when a [...] -
Ron Camhi on the Inglewood Case
July 22, 2026Billboard Insider has written before about the Inglewood legal dispute. We talked about the case [...] -
You can recover legal fees if your lease says so
July 9, 2026You can recover legal fees to defend your lease rights if your lease says so. That’s the [...] -
Update on Yesterday’s Inglewood Legal Article
July 1, 2026After publishing our article in the Inglewood lawsuit, we heard back from Richard Hamlin with some [...]
- Inglewood Wins Legal Victory Under World Cup spotlight
- What Constitutes Constructive Notice?
- An Update on AI Legal and Regulatory Issues
Lists
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Billboard Insider’s 2026 List of Billboard Structure Painting Contractors
June 8, 2026“Which contractors paint billboard structures?” is a question Billboard Insider [...] -
Billboard Insider’s Updated Contractor List March 2026
March 4, 2026We’ve added several more names to our list of our of home contractors. This updated list [...] -
Billboard Insider’s Updated Contractor List 2026
February 25, 2026We get frequent requests from readers for contractor and installation referrals. Here’s a [...] -
Updated Out of Home Acquisition List for 2025
January 15, 2026We did well this year getting data together, but like always there are a few deals that slip [...] -
Out of Home Acquisition List for 2025
January 12, 2026Billboard Insider has compiled our list of out of home transactions for 2025. If we’ve written [...] -
The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...]
- Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
- Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
- Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
Podcasts
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John Murrow on having an equity fund for a partner
August 14, 2026On this week’s Bell Board Podcast Trailhead Media CEO John Murrow talks about the pros and [...] -
John Murrow on converting statics to digital billboards
August 13, 2026On this week’s Bell Board podcast Trailhead CEO John Murrow talked about digital billboards. [...] -
John Murrow on managing lease costs
August 12, 2026Neil Bell of the Bell Board Podcast released a podcast interview with Trailhead CEO John Murrow [...] -
The Walgreens Rule for Sign Development
June 17, 2026Justin Booher of Vital Outdoor appeared this week on Neil Bell’s Bell Board Podcast. Some [...] -
Street Furniture Product Update: What OOH Media Owners Should Know
June 11, 2026Street furniture continues to be a flexible and valuable format in out of home advertising. In the [...] -
Using AI in Out of Home
April 29, 2026Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week. [...]
- Four Errors Out of Home Companies Make
- Lamar’s Hal Kilshaw talks politics and digital billboards
- Adquick’s Ty Tinker on an Out of Home Success Story
