Business

Billboard Insider Classifieds June 15, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Order Your eBook of Our Guide to Leases, Easements and Real Estate!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

In Their Words – OOH Executives Talk About OOH

  This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies.  The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]

RIP Jerry W McCarver 1939-2024

Jerry W McCarver.  Born December 25, 1939.  Died June 10, 2024 in an Atlanta hospital. Jerry had been in the Outdoor Advertising industry since the mid 1960’s – almost forty years. Jerry began his Outdoor career with Creative Displays in Richmond VA then Birmingham Al.  He followed this up with […]

What Software Runs Your Out of Home Business?

A reader asks: ‘We are in the process of evaluating our software options. We currently use a legacy accounting software we have for the real estate business. It does the job, but it’s not ideal.  What are your thoughts/recommendations on accounting software (invoicing, financial statements, budgeting, etc.?) for small to […]

Adquick Joins the MRC

Billboard Insider thinks the pending MRC standards are much overdue and much needed step to enable out of home to achieve a greater market share.  We are pleased to see Adquick join the MRC board.  Here’s the announcement by Adam Signer, VP Marketing, Adquick: We are thrilled to announce that […]

Company of the Day: Mountain Outdoor

Company:  Mountain Outdoor Markets:  Tennessee Address:  9724 Kingston Pike, Suite 204, Knoxville, TN  37922 Phone: 865-691-4705 Email: jchurch@mountainoutdoor.com Mountain Outdoor operates a billboard company with 83 faces in Knox county and Sevier County in East Tennessee.  Dwight Church is the company’s President. How did Mountain Outdoor get into the billboard business? Mountain Outdoor started […]

DOmedia Launches Programmatic DSP

DOmedia, the leading out-of-home (OOH) platform that currently sees $10B of traditional OOH planning facilitated globally through its software platform, has announced the addition of a fully-transparent programmatic Demand-Side Platform (DSP) to their suite of advanced technology. “Ultimately, we believe that the vast majority of OOH spend should reach the street,” […]

Company of the Day – Mixed Media Group

Company: Mixed Media Group, Inc. Markets: Illinois, Iowa, Michigan Headquarters: 1152 Liberty Avenue, Cary, IL  60013. Phone: 847-462-8433 Email: steve@mixedmediaoutdoor.com Mixed Media Group covers the Chicagoland Area, Eastern Iowa and Detroit. In Chicagoland they offer billboards in the far Northwest Suburbs including all major commuter roads with digital displays, our proprietary back-lighted billboards known […]

Kangaroos and Digital Billboards?

When was the last time you saw kangaroos looking at a billboard – in the US!  Randy Burkett of Burkett Outdoor tells Billboard Insider that a couple of kangaroos escaped from a farm in Amarillo, Texas.  They bounced by one of Burkett Outdoor’s billboards on their getaway.  Does a Kangaroo […]