Business

The Little Logo Business That Could

We’ve all seen them.  The simple directional logo signs along the side of a freeway highlighting businesses at the next exit.  There’s money in the logo business.  Here’s an analysis of Lamar’s logo business, sponsored and analyzed by SignValue.  Listen to what Lamar Advertising CEO Sean Reilly said about the […]

Burr Smith Talks About Taking on an Out of Home Patent Troll

At the Spring IBO show Billboard Insider’s Dave Westburg had a wide-ranging interview with Burr Smith, Chairman of Broadsign, and Ari Buchalter, Chief Strategy Officer of Broadsign.  We will run excerpts from the interview.  Today Burr Smith talks about taking on an out of home patent troll. The entire out […]

Company of the Day – NewView Outdoor

Company: NewView Outdoor Headquarters: 162 W Main St, Suite 101 Cartersville, GA 30120 Market: Northeast & Eastern Alabama Phone: 205-202-0495 Email: Sales@NewViewOutdoor.com NewView Outdoor specializes in hi-definition billboards in the Northeast and Eastern regions of Alabama. Their signs are strategically located and offer both hi-definition digital signs and traditional longer […]

Billboard Insider Classifieds May 23, 2026

“We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.”  Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.”  Karla Steele, K Steele Solutions […]

Charlie MacIntyre on Bootstrapping and Meeting Artie Moreno

Billboard Insider has been running a series with out of home legend Charlie MacIntyre who recently sold his out of home plant to Adams Outdoor.  Charlie has talked about getting started in out of home, sales and marketing and managing through the great recession.  Today he talks about bootstrapping growth […]

Grey Vick on the Bell Board Podcast

Grey Vick (right) the founder of Grey Outdoor was interviewed by Neil Bell (left) on the Bell Board Podcast. Grey Outdoor operates 772 faces including 50 digital faces, in North Carolina, South Carolina and Florida. Some excerpts. Grey Vick on Getting started I started in 2007. My first company was […]

Company of the Day: Nick Signs

Company: Nick Signs Markets:  Minnesota Address: 3735 Hwy 73, Hibbing, MN  55746 Email:  nick@nicksigns.com Phone: 218-263-3044 Nick Signs operates a billboard plant in North Central Minnesota with 5 total faces, including 3 digital faces.    In addition the company provides business signs, wraps and logo design.  The company is over 20 […]

Meet Ross Reilly

At the 2026 OOH Mediacon OAAA CEO Anna Bager conducted a wide-ranging interview with Ross Reilly, the newly appointed President of Lamar Advertising’s Outdoor Division.   Here are some excerpts, sponsored and analyzed by SignValue.  We hear that 8 of the 14 direct reports of Sean Reilly now report directly […]

My Favorite Conference?

by Nick Coston CES, Advertising Week, OOH NYC, which this year includes the DPAA Global Summit and OAAA’s OBIE Awards, POSSIBLE, IBO (twice), Cannes Lion Festival of Creativity, ANA Masters, Programmatic I/O, World Out of Home World Congress, OAAA OOH Media Con, Discover OAAA Regional Events, AdClub NYC ANDY Awards, […]

Company of the Day – New Tradition Media

Company: New Tradition Media Offices:  New York –200 Park Ave S, New York, NY 10003 Los Angeles – 1617 Broadway, Santa Monica, CA 90404 Markets:         Email: contact@newtradition.com Founded in 2010, New Tradition develops, owns and operates premium digital and static signage for leading national brands and […]