Digital Signs

Watchfire Names Oggero COO

DANVILLE, Ill. – March 15, 2024 – Watchfire, a manufacturer of outdoor LED signs, indoor displays, digital billboards, and video scoreboards, announces the appointment of Mark Oggero as its Chief Operating Officer. Mark is a seasoned and accomplished strategic leader with extensive management experience across multiple industries, having held executive […]

In Store Digital Signage is Driving Shopper Engagement

In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners RETAIL MEDIA IS PLAYING LARGER ROLE IN THE DIGITAL AD MARKET ▪ Amazon generates substantial majority of the current U.S. market ▪ Keyword search advertising is estimated to represent over half of current […]

Daktronics Has Profitable 3Q FY 2024

Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024).  Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. Revenue declined 8% to $170 million although the company was up […]

Intersection Launches Gen Z Focused InterZ

  NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]

Billboard Insider Readers Have a Clear Preference on Digital Flips

80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards.  Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber […]

Hivestack Launches Programmatic Real Estate Solution in Hong Kong

HONG KONG, MONTREAL, CANADA – February 27, 2024 – Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia.  Midland Realty is a […]

How many Flips on your Digital Billboards?

A reader asks Billboard Insider how many flips a minute you should run on a digital billboard.  There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards.  This is the Lamar approach.  Sometimes less is more.  It also might make sense […]

Broadsign Releases State of Static OOH Report

Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides […]