Digital Signs

SignBird’s Location of the Week – Lamar Northern California

Welcome back to SignBird’s Location of the Week! For this project, we worked in Sacramento, CA to shoot the recently acquired billboard assets by the Lamar Northern California office. You can read all about that acquisition and SignBird project in full here. This prominent digital display targets a rapidly growing […]

Media Resources Unveils Cutting-Edge Technologies Showcasing at InfoComm 2023

  Toronto, Canada – Media Resources, a pioneer in LED displays, and end-to-end visual communication solutions, is thrilled to announce its participation in InfoComm 2023, hosted by AVIXA. The highly anticipated event will take place from June 14th to June 16th at the Orange County Convention Center in Orlando, Florida. […]

SignBird’s Location of the Week – Link Media

Welcome back to SignBird’s Location of the Week! For this project, we traveled to Bourbonnais, IL for this new Formetco LED install on a Link Media Digital Billboard location. This 10’6″ x 22’5″ digital billboard is a left-hand read located on N Kinzie Ave. It boasts a weekly impressions rate […]

Adkom, Blip and Broadsign Announce Programmatic Integration

Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]

New Research Reaffirms Billboards as Highly Effective Venue in Programmatic DOOH Advertising

New York, NY – May 10, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard advertising delivered full funnel lifts and results against key industry performance metrics. Vistar conducted an analysis of campaigns that utilized billboards* to determine […]

The Future of AI-Powered DOOH Ads

By Julia Cramer, Adomni Content Specialist Synopsis: Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and increases brand engagement!  There has been significant buzz surrounding AI recently – from the sensationalized ChatGBT, which accrued an unprecedented 100 million sign-ups in just 2 months, to the groundbreaking advancements in natural […]

SignBird’s Location of the Week – 2900 US-33 – Corridor H from WV Outdoor

  Welcome back to SignBird’s Location of the Week! We traveled to Weston, West Virginia for this billboard from WV Outdoor! The team at WV Outdoor told us what makes this location great! “This location is great because it is a right-hand read in Weston, WV strategically located at a […]

Revenue Per Board Increases 11.3% in Blip Marketplace

Orem, UT; May 1, 2023 – Blip Billboards, the country’s largest self-serve out-of-home marketplace, reported that digital billboards saw an 11.3% increase in the average advertising revenue per board versus the same period one year ago.  The year-over-year revenue increase on digital billboards that have been on Blip’s Marketing place […]

Daktronics Jeremy Johnson on the Supply Chain

At last weeks IBO Conference, we were fortunate to have Jeremy Johnson, Global Business Development Manager for Daktronics on a panel discussion we moderated.  Insider asked Jeremy to bring us his thoughts on the supply chain and below is a summation of his comments in what proved to be an […]