Digital Signs

Digital OOH: A Powerful Marketing Solution for Pandemic-Drive Challenges

A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]

Vistar/MFour Survey finds 88% of consumers like ads on out of home screens.

NEW YORK – November 19, 2020 – Vistar Media, MFour survey finds positive feelings also extend to perceptions of OOH ads, which are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying […]

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months

  WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]

Intersection Launches Interactive Digital Storefronts

New York, NY – November 10, 2020 – Intersection, the leading smart cities media and technology company, today announced the launch of new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season. The expansion of Intersection’s out-of-home (OOH) offerings will enable brands […]

Federal Heath Wins 2020 Watchfire LED Sign Award

DANVILLE, Ill. – (November 10, 2020) – Federal Heath Sign Company, the Euless, TX-based leader in the visual communications industry, was named the Grand Prize winner of the 2020 Watchfire LED Sign Awards for its renovation of the Fremont Street Experience canopy in Las Vegas, Nev. Click to Tweet. The Fremont Street Experience canopy is […]

Big Outdoor Launches Programmatic with Vistar Media

Big Outdoor – a provider of premium, high-impact digital billboards in Australia – today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is […]

MLS Connected Digital Billboards Controlled by Real Estate Brokers Launch in US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]

Mesmerize Grows Pharmacy Footprint with Benasource Partnership

NEW YORK, Oct. 15, 2020 /PRNewswire/ — Mesmerize, a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network through a partnership with Benasource, a group purchasing organization that combines the power of hundreds of independent pharmacies to provide innovative and cost-effective solutions.  […]

Mood Media Appoints Paul Jankauskas to Lead Mood Content Platforms

AUSTIN, Texas–(BUSINESS WIRE)–Today, Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content […]

TAPTAP Teams with Broadsign to Extend Programmatic to Digital Out of Home

MADRID and MONTREAL — October 13, 2020 — TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines […]