Digital Signs

Rokk3r Acquires AdMobilize and Matrix Labs for $19.5M

Miami-based AdMobilize and its spin-off, Matrix Labs, announced this morning that they are being acquired for $19.5 million. The buyer is Rokk3r, a Miami-based holding company that invests in creating, acquiring and integrating companies. In a letter from Rodolfo Saccoman, AdMobilize CEO & Founder, he provided the following on the new opportunity. “We have BIG […]

Roadrunner Media Secures $62 Million in Financing

Rancho Santa Margarita, CA – February 23, 2021 – Road Runner Media, a Digital Out of Home media company driving the future of road safety and advertising, today announced that the company has partnered with Baseline Growth Capital for up to $62.5 million in financing. The capital will enable Road […]

Matt Leech on Formetco’s Digital Billboard Financing Program

Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs.  Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]

Parents use digital billboards to promote public conversation on resuming school.

Digital billboards provide a voice for citizens to engage in speech on community issues.  Citizens in Sonoma County are running this ad on a Veale Outdoor billboard in Sonoma county to promote a public conversation about the need to resume schooling.  Veale Outdoor’s General Manager Tom Jackson tells Insider this: […]

Captivate and Broadsign Deliver Programmatic to 1,800 Screens

TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]

Vendor Spotlight – PlainView LED

The corporate philosophy of Chattanooga, TN based digital signage provider, PlainView LED, is to strive to offer the best quality, performance and confidence in our products to better serve our Dealers and Out of Home Operators. Billboard Insider sat down with both Todd Plain, CEO, and Daryl Thomson, VP of […]

Daktronics New Digital Billboard Series Receives Future-Proof Upgrades

BROOKINGS, S.D. – Feb. 10, 2021 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. “With technology, the future depends on the choices you make now,” shared Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we […]

Scammers Impersonating Digital Billboard Manufacturers

Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase.   Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]

Blip Executes Gamestop Campaign for Wall Street Bets

The Wall Street Bets group already knew about Blip because Blip has good brand presence across the country among SMBs. On Reddit, they were posting about Blip to make sure they could quickly get their message out across the country. Using Blip for quick and affordable access to billboards almost […]