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Lease Disputes and a Drink That Brought Me to the Billboard Industry
15 hours agoBillboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the OOH industry, working from the inside of a larger regional billboard company. Kerry shared about his work background I began […]
Recent Posts
- Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the
- Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient. We asked some out of home ad designers what they they thought and they
- By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a
- Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA 30458 Phone: 912-764-5649 Email: matthewsapp26@gmail.com Sapp Outdoor has display locations in 10
- Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling out of home. Keep your sales force focused. Our company is working to
Business
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Using OOH to Advertise to Gen Z
October 15, 2024By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to [...] -
Company of the Day – Sapp Outdoor
October 15, 2024Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA [...] -
Place Exchange Expands PerView Measurement Solution to Canada
October 14, 2024PerView unlocks up-to-date reach, frequency, and hourly impression measurement across Out of Home [...] -
Company of the Day: Scadron Outdoor
October 14, 2024Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, [...] -
Billboard Insider Classifieds October 12, 2024
October 12, 2024“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
October 12, 2024Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...]
- In Their Words – OOH Executives Talk About OOH
- Day Two of the IBO Fall Conference in Five Moments
- Lamar Donating Billboard Vinyl to Georgia Residents Impacted by Hurricane Helene
Digital Signs
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Vistar Media’s Ad Server & CMS to Power JOLT’s Digital OOH Advertising Network
October 10, 2024Toronto, Canada – October 9, 2024 – Vistar Media, the leading global provider of [...] -
Duo Lipa Runs Digital Out of Home Window Campaign
September 27, 2024Global pop sensation Dua Lipa, in collaboration with Live Nation and Visual Feeder, is pushing the [...] -
OAAA Launches Campaign to Educate Buyers on Benefits of Programmatic OOH
September 26, 2024New York, NY – The Out of Home Advertising Association of America (OAAA) today announced the [...] -
DPAA Adds October Summit Speakers
September 24, 2024NEW YORK – September 23, 2024 – DPAA, the global trade marketing association, driving the [...] -
Captivate Partners with Adelaide
September 18, 2024NEW YORK – September 17, 2024 – Captivate, North America’s leading digital video network [...] -
VIOOH Releases Annual Programmatic Report
September 18, 2024NYC, US, 17 September 2024 – Today, VIOOH, the leading premium global digital out of home [...]
- Vistar Media and PMG Innovate on Best Western’s OOH Campaign
- Incite Digital Displays Next Generation LED
- The 7 Stars Runs Multi-Channel Campaign for FREENOW
sales
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Justin Powell’s 3 Tips for Selling Out of Home
October 14, 2024Huntington Outdoor’s CEO Justin Powell gave a great talk at last week’s IBO show. Here are his thoughts on selling [...] -
The Ultimate Out of Home Sales Guide – The New Printing is In!
October 12, 2024Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
A TV Ad You Can’t Imagine!
October 9, 2024Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern [...] -
Don’t Just Be Another Sales Pitch, Be The Expert
October 4, 2024Selling OOH advertising has always been a challenge. But in today’s world, with the pace of change and the overload of [...] -
Why Urban OOH is the Secret Sauce for Quick Serve Restaurant Success
October 3, 2024By David Burrick, Chief Strategy Officer, Intersection Co. The quick serve restaurant (QSR) category is a staple of the [...] -
Tailor Your Holiday Messages to Seasonal Trends
October 1, 2024As an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their [...]
- “NO” for now…Now what?
- Making Yourself the Obvious Choice Among Competitors
- 4 Tips to Identify and Target Businesses in Q4 2024
Creative
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Creative Execs on Hiring an OOH Art Liason Person
October 15, 2024Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his [...] -
Rate this Ad by Greg Callaham
October 14, 2024Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs
October 10, 2024WASHINGTON, Oct. 9, 2024 /PRNewswire/ — Afterschool champions led by the Afterschool [...] -
Lime Uses Billboards to Highlight Drawbacks of Car Ownership
October 4, 2024Lime, the world’s largest shared electric vehicle company, has partnered with creative and [...] -
Rate This Ad by Greg Callaham
September 30, 2024Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
83rd Annual OBIE Awards Now Open for Submissions
September 23, 2024The Out of Home Advertising Association of America (OAAA) is excited to announce that [...]
- Two Minutes on Billboard Design
- Clear Channel Celebrates Hispanic Heritage Month
- Link Media Hires New Creative Art Director
Finance
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US Out of Home Companies Outperform Market in 3Q 2024
October 3, 2024All three US out of home companies outperformed the market in the third quarter of 2024. [...] -
New Tradition Buys RSA Media
October 2, 2024Yesterday New Tradition announced the purchase of RSA Media’s out of home assets in Boston. [...] -
JCDecaux Top Media, Publigrafik and IMC Merge in Central America
October 2, 2024Paris, October 1st, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising [...] -
YESCO’s Tony Hull on financing for your Out of Home company projects
October 1, 2024YESCO Financial Solutions provides financing for out of home companies developing new digital [...] -
Most Billboard Insider Readers Use Debt Financing
September 30, 2024Last Friday’s Billboard Insider readers poll shows that a large majority of out of home [...] -
Does Your OOH Company Use Debt Financing
September 27, 2024Yesterday Billboard Insider ran an article which discusses trends in the lending markets. The [...]
- Credit Markets Modestly Tightening.
- Dynamic Outdoor Media Acquires Pink Popsicle
- Who’s Paying What Out of Home Dividends
Legal
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Lease Disputes and a Drink That Brought Me to the Billboard Industry
October 15, 2024Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General [...] -
Florida OOH Attorney Jennifer Sloane Talks Hurricanes
October 11, 2024Today, as I drove down a Central Florida roadway, I saw evidence of proactive steps taken by [...] -
Rothfelder on IBO Conference in FT. Worth October 8-11
October 4, 2024As usual, Becky Smith, Chris Cowlbeck, Sarah Davis, and the rest of the outstanding crew at IBO [...] -
Wenatchee City Council Says No To Digital Swap Deal
September 30, 2024It has been about five years since we last visited the town of Wenatchee, Washington which brought [...] -
Reps and Warranties Matter When You Sell Out of Home Assets
September 25, 2024Reps and warranties matter when you sell out of home assets. That’s the lesson of Landmark [...] -
Rothfelder on Puffery Versus Fraud in OOH Contracts
September 25, 2024Last week, Billboard Insider reported on the required grounds to cancel an outdoor advertising [...]
- Be Careful When You Make Collection Threats
- Big Brother wants to know more about your private out of home company.
- Andy Goodman on Right Sizing an Out of Home Easement
Lists
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Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
June 20, 2024Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and [...] -
Billboard Insider 2024 OOH Contractors List – Version 2.0.
April 25, 2024Here is Billboard Insider’s updated 2024 out of home contractors list sorted by state. Many [...] -
Billboard Insider’s Out of Home Contractors List
April 24, 2024At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to [...] -
Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies
February 22, 2024Here is Billboard Insider’s alphabetical list of North American Out of home companies. [...] -
Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by digital displays.
February 21, 2024Here’s a list of North American bulletin/poster companies ranked by digital faces. [...] -
Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by faces
February 20, 2024Here’s a list of 461 North American bulletin/poster companies, ranked by faces. Some [...]
- Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
- Out of Home Acquisition List for 2023
- Billboard Insider’s 2023 List of Out of Home Equity Investors
Podcasts
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Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...] -
DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
September 22, 2022On today’s Billboard Insider podcast we talk with DJ Jennings and John James about [...]
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
- Jay Johnson on Out of Home and REITs