Recent Posts
- Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 U.S. presidential election has reached record highs, highlighting both
- The IBO is thrilled to announce an exciting new partnership with Spotzi, bringing a powerful AI-driven planning tool to the OOH industry. This innovative solution promises to change the way
- Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – November 5, 2024 – Branded Cities, North America’s purveyor of iconic Out-of-Home assets
- Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market: Baton Rouge, LA Phone: 225.910.0428 Email: sales@southernoutdoorads.com Southern
- OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital and Dirt podcast. She highlighted the importance of the OAAA’s Benchmarketing study. On the
Business
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Unlock New Possibilities in OOH: IBO’s AI-Driven Planning Tool Webinar, Powered by Spotzi
November 6, 2024The IBO is thrilled to announce an exciting new partnership with Spotzi, bringing a powerful [...] -
Company of the Day: Giraffe Advertising
November 6, 2024Company: Giraffe Advertising Headquarters: 9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 [...] -
Anna Bager: Out of Home Helps Brands Double Efficiency for no Extra Input
November 5, 2024OAAA CEO Anna Bager was interviewed last week by Ian Dallimore on Lamar’s October 30 Digital [...] -
WOOH Adds 14 New Members
November 5, 2024The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, [...] -
Company of the Day – Stilliguamish Outdoor
November 5, 2024Company: Stillaguamish Outdoor Media Markets: Snohomish County, Washington Headquarters: 3322 [...] -
Adams Outdoor Expands Footprint with Acquisition of Kegerreis Outdoor Advertising’s Charlotte Market Inventory
November 4, 2024Charlotte, NC – November 1, 2024 – Adams Outdoor Advertising (“Adams”) is thrilled [...]
- Company of the Day: Skyline Outdoor Media
- Billboard Insider Classifieds November 2, 2024
- Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Digital Signs
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Health Company, Haleon, Partners with Vistar Media
November 5, 2024NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has [...] -
DPAA Names November Retail Media Month
October 30, 2024NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth [...] -
An Eight Day Digital Install
October 29, 2024When a last-minute lease opportunity arose, Gordon Outdoor’s team turned to Media [...] -
Digital OOH Company, Starlite Media, Names Brian Dunphy as CCO
October 25, 2024ST. PETERSBURG, Fla., Oct. 22, 2024 /PRNewswire/ — Starlite Media, a leading force in [...] -
DPAA Chair says new capital coming to digital out of home.
October 22, 2024Here are excerpts from a speech by DPAA chair François M. de Gaspé Beaubien at last [...] -
Place Exchange and Best Buy Canada Partner for In-Store
October 22, 2024Toronto, Canada (October 22, 2024) — Place Exchange, the leading independent SSP for programmatic [...]
- Digichief Launches Targeted healthcare Digital OOH Campaigns
- Two OUTFRONT Chicago Digital Billboards Hacked
- Wildstone Announces First Australian Digital Deal
sales
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2024 U.S. Presidential Election Advertising Spending Soars to New Heights
November 6, 2024Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 [...] -
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2
November 4, 2024To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali [...] -
The Ultimate Out of Home Sales Guide – The New Printing is In!
November 2, 2024Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Building a Pipeline of Genuine, Qualified Prospects
November 1, 2024Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is [...] -
Handling the “Call me Back in 2025” Stall
October 30, 2024One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in [...] -
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 1
October 29, 2024To sell more OOH faster we must know what buyers, in this case professional buyers, want from sales reps. I interviewed Ali [...]
- “72 Hours, 110 Billboards, No Sleep!”
- Emerging from the Sales Pit of Despair
- Justin Powell’s 3 Tips for Selling Out of Home
Creative
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Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards
November 6, 2024Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – [...] -
Rate This Ad by Wes Frick
October 28, 2024Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 [...] -
Creative Execs on Hiring an OOH Art Liason Person
October 15, 2024Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his [...] -
Rate this Ad by Greg Callaham
October 14, 2024Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs
October 10, 2024WASHINGTON, Oct. 9, 2024 /PRNewswire/ — Afterschool champions led by the Afterschool [...] -
Lime Uses Billboards to Highlight Drawbacks of Car Ownership
October 4, 2024Lime, the world’s largest shared electric vehicle company, has partnered with creative and [...]
- Rate This Ad by Greg Callaham
- 83rd Annual OBIE Awards Now Open for Submissions
- Two Minutes on Billboard Design
Finance
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Clear Channel US Revenue up 5% in 3Q 2024
November 1, 2024Here is a summary of Clear Channel Outdoor’s third quarter 2024 earnings release, third [...] -
JCDecaux Terminates Clear Channel Purchase Agreement in Spain
October 28, 2024Insider’s Note: Each party in this deal had their own press releases. From JCDecaux JCDecaux [...] -
US Out of Home Companies Outperform Market in 3Q 2024
October 3, 2024All three US out of home companies outperformed the market in the third quarter of 2024. [...] -
New Tradition Buys RSA Media
October 2, 2024Yesterday New Tradition announced the purchase of RSA Media’s out of home assets in Boston. [...] -
JCDecaux Top Media, Publigrafik and IMC Merge in Central America
October 2, 2024Paris, October 1st, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising [...] -
YESCO’s Tony Hull on financing for your Out of Home company projects
October 1, 2024YESCO Financial Solutions provides financing for out of home companies developing new digital [...]
- Most Billboard Insider Readers Use Debt Financing
- Does Your OOH Company Use Debt Financing
- Credit Markets Modestly Tightening.
Legal
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Rothfelder on Constitutional Requirement for Jury Trials in Administrative Penalty Cases
October 23, 2024By Richard Rothfelder, Rothfelder & Falick An all too familiar piece of correspondence received [...] -
Got a Problem This Morning? Make Sure You Have an Attorney That Can Help
October 21, 2024At the fall IBO Conference, Josh Feferman, owner of Primary Media, was on Billboard Insider’s [...] -
Neil Bell on Reading the Legal Tea Leaves
October 17, 2024Neil Bell, owner of New South Outdoor, shared his thoughts on growing a business on a panel [...] -
Lease Disputes and a Drink That Brought Me to the Billboard Industry
October 15, 2024Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General [...] -
Florida OOH Attorney Jennifer Sloane Talks Hurricanes
October 11, 2024Today, as I drove down a Central Florida roadway, I saw evidence of proactive steps taken by [...] -
Rothfelder on IBO Conference in FT. Worth October 8-11
October 4, 2024As usual, Becky Smith, Chris Cowlbeck, Sarah Davis, and the rest of the outstanding crew at IBO [...]
- Wenatchee City Council Says No To Digital Swap Deal
- Reps and Warranties Matter When You Sell Out of Home Assets
- Rothfelder on Puffery Versus Fraud in OOH Contracts
Lists
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Updated (But Not Quite Complete) State OOH Assoc. List
November 4, 2024Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think [...] -
Billboard Insider’s 2024 List of State OOH Associations
October 23, 2024At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum [...] -
Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
June 20, 2024Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and [...] -
Billboard Insider 2024 OOH Contractors List – Version 2.0.
April 25, 2024Here is Billboard Insider’s updated 2024 out of home contractors list sorted by state. Many [...] -
Billboard Insider’s Out of Home Contractors List
April 24, 2024At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to [...] -
Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies
February 22, 2024Here is Billboard Insider’s alphabetical list of North American Out of home companies. [...]
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by digital displays.
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by faces
- Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
Podcasts
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Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...] -
DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
September 22, 2022On today’s Billboard Insider podcast we talk with DJ Jennings and John James about [...]
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
- Jay Johnson on Out of Home and REITs
