Recent Posts
- The Trump administration is implementing a 25% tariff on imports from Canada and Mexico and a 10% additional tariff on imports from China. Billboard Insider asked some out of home industry
- For over 50 years, Formetco has been a driving force in outdoor advertising and digital scoreboard technology. As a leader in the industry, they provide cutting-edge LED billboards and
- Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the appointment
- Company: Zoom Media Corp. US Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdom Phone: New York (212) 685-7981 Email: us@zoommedia.com Zoom Media Corp.
- Readers comment on yesterday’s Creating Value by Building Static Billboards. Kennedy Outdoor founder Richard Kennedy is all-in on static billboards. I loved the article this morning on static
Business
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Tariffs Mean Higher Costs for Out of Home Companies
February 20, 2025The Trump administration is implementing a 25% tariff on imports from Canada and Mexico and a 10% [...] -
OAAA Appoints Dolan COO
February 20, 2025Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier [...] -
Company of the Day – Zoom Media
February 20, 2025Company: Zoom Media Corp. US Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: [...] -
Reader Feedback on Building Static Billboards
February 19, 2025Readers comment on yesterday’s Creating Value by Building Static Billboards. Kennedy Outdoor [...] -
Stein Sign Display is Expanding to Sioux Falls – Opening Spring 2025!
February 19, 2025By Stuart Stein, President, Stein Sign Display Bringing High-Quality Signage & a New Digital [...] -
Company of the Day: Wolverine Sign Works
February 19, 2025Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley [...]
- Creating Value by Building Static Billboards
- Ocean Outdoor Extends its Piccadilly Lights Partnership with Landsec
- Company of the Day – Your Local Network
Digital Signs
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Formetco + SignBird, a Strong Partnership
February 20, 2025For over 50 years, Formetco has been a driving force in outdoor advertising and digital [...] -
Screen TV Has Strong 2nd Half of 2024, Ties Digital Billboard
February 19, 2025Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following [...] -
Wildstone Buys 13 Digitals in London
February 18, 2025Wildstone, one of the world’s largest billboard companies, has struck a landmark £80 million [...] -
Reader Feedback on Digital Billboard Conversions
February 17, 2025We received some excellent reader comments on creating value with digital billboard conversions. [...] -
Creating Value with Digital Billboard Conversions
February 14, 2025One in five Billboard Insider readers converted a static billboard to digital during the past year [...] -
Daktronics Unveils their Latest Digital Billboard Technology
February 13, 2025Increasing operational efficiency with lifetime image quality BROOKINGS, S.D. – Feb. 12, 2025 [...]
- Vistar Media to Power NextGrad’s Digital Out-of-Home Advertising Network Across North America
- DPAA Organizes CES Experience
- Robert Moore and the 17 year old digital billboard
sales
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The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
February 15, 2025Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Metrics That Don’t Actually Measure Sales Effectiveness
February 7, 2025It’s good to set sales goals. They help to motivate us as OOH salespeople to achieve more, and they establish expectations and [...] -
A Reader Wishes Sales Comp was Based on Revenues and Collections
February 7, 2025A former out of home sales executive had this comment on Kevin Gephart’s How Out of Home Companies Pay Sales Employees. As [...] -
How Out of Home Companies Pay Sales Employees
February 4, 2025Thank you to all OOH owners/managers who contributed their collective wisdom to our compensation survey. It was one of the [...] -
Still time to answer the Out of Home Compensation Poll
January 28, 2025Everyone is interested in out of home sales compensation to judge from the high number of responses we are getting to our poll. [...] -
How Do You Pay OOH Sales Reps?
January 27, 2025No OOH company wants to be ambushed by a sales rep resignation. Given that 87% of sales reps are money motivated (according to [...]
- OOH Sales: Slow Down and You Can Close Faster
- Robert Moore’s Local Approach to Out of Home Sales
- More on the T-Mobile Purchase
Creative
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Extra Credit Projects Inflatable Illuminated Reptile Billboard for Gerald R Ford International Airport
February 18, 2025GRAND RAPIDS, MICH — In the cold, snowy winter months, you can bet that Michigan residents are [...] -
Reagan Outdoor Billboards are Tracking Great Salt Lake Water Levels
February 12, 2025Fox 13 in Salt Lake City writes about a terrific campaign, on a Reagan Outdoor digital, providing [...] -
OUTFRONT Media Spotlights Black Creativity with Renewed Ad Age Collaboration
February 4, 2025NEW YORK, Feb. 3, 2025 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out [...] -
Dino Burbidge joins WOO as Creative in Residence
January 28, 2025Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual [...] -
Rate this Ad by Greg Callaham
January 27, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
It’s Snowing and Freezing in Florida, What Should I Do?
January 23, 2025Insider received the following note and pictures from Joe Watson, owner of Freedom Media in [...]
- Coors Goes Viral Through OOH
- Clear Channel Partners with Big Brothers Sisters
- LA Wildfire PSA Campaign
Finance
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Creating Value with Digital Billboard Conversions
February 14, 2025One in five Billboard Insider readers converted a static billboard to digital during the past year [...] -
Creating Value with Billboard Easements
February 13, 2025One in four Billboard Insider readers bought a billboard easement in the past year and one in four [...] -
Creating Value When Buying Billboards
February 12, 2025One in four Billboard Insider readers have acquired billboards in the past year year and one in [...] -
Billboard Insider Readers Love to Build Signs
February 11, 2025Yesterday Billboard Insider suggested four ways to create value in the out of home industry. Buy a [...] -
The Four Ways to Make Money in Out of Home
February 10, 2025On page 24 of the River Oaks Capital H2 2024 report, portfolio manager Whit Huguley says there are [...] -
Out of Home banker Ken Altena says know what you’ve pledged
February 6, 2025At Billboard Loans, we get a lot of inquiries for secured loans. Most out of home companies [...]
- Largest German OOH Company Ströer Considering Sale
- Breaking down the Clear Channel Europe North Sale
- Clear Channel Outdoor Sells Europe North for $625 million
Legal
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OOH and Tariffs: What’s Next
February 12, 2025By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of [...] -
Sam Stokely on protecting your rights during a condemnation
February 5, 2025Stokely Outdoor’s Sam Stokely is a busy man. He and two other employees run a billboard [...] -
Fifth Time the Charm?
February 3, 2025Sen. John Marty, (DFL-Roseville), is proposing a billboard moratorium. It would allow no new [...] -
LA Proposes New Penalties for illegal Signs
January 31, 2025Editors note. Our article about the Los Angeles Sign Ordinance included a picture of signs along [...] -
What to do when you get a condemnation letter
January 30, 2025Out of home appraiser Paul Wright estimates that there are 200-400 billboard condemnations in the [...] -
Don’t let the best become the enemy of the good…
January 29, 2025Billboard Insider recently watched a November 19, 2024 Lexington County Zoning Appeals board [...]
- Chris Rothfelder on the Importance of Reviewing Title
- Feedback on Glorycrest vs Adams
- 97 Year Old Right of Way Agreement Invalidates a Billboard Lease
Lists
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Updated Out of Home Acquisition List for 2024
January 22, 2025Insider gathered additional information after our January 6th posting of our annual Out of Home [...] -
Out of Home Acquisition List for 2024
January 6, 2025Billboard Insider has compiled our list of out of home transactions for 2024. If we’ve written [...] -
Final Update on the 2024 Outdoor Associations by State
December 20, 2024A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a [...] -
3 more contractors added to the Billboard Insider List.
December 9, 2024Earlier this year Billboard Insider published a list of out of home advertising contractors. [...] -
Updated (But Not Quite Complete) State OOH Assoc. List
November 4, 2024Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think [...] -
Billboard Insider’s 2024 List of State OOH Associations
October 23, 2024At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum [...]
- Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
- Billboard Insider 2024 OOH Contractors List – Version 2.0.
- Billboard Insider’s Out of Home Contractors List
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
