Recent Posts
- At a November 12, 2024 meeting the New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The
- 20 November 2024, Sydney: Australian adtech company Veridooh has today announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated European OOH market. In a
- Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 Phone: 877-820-3002 Markets: California, New York Summit Media was founded in 1998 and operates a plant of
- CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard company based in Clearwater, Minnesota has announced today they have acquired the billboard assets of
- Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new growth phase focused on improving performance across the Group. UK CEO Phil Hall has been given
Business
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Veridooh Expands to Europe
November 20, 202420 November 2024, Sydney: Australian adtech company Veridooh has today announced a partnership [...] -
Company of the Day: Summit Media
November 20, 2024Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 [...] -
Franklin Outdoor Buys 38 Static Houck Outdoor Faces
November 19, 2024CLEARWATER MINNESOTA: Franklin Outdoor Advertising, a third generation, family-owned billboard [...] -
Ocean Outdoor Restructures Senior Leadership Team
November 19, 2024Ocean Outdoor has restructured its senior leadership team as the company looks to move into a new [...] -
Company of the Day – Street Level Media
November 19, 2024Company: StreetLevel Media Headquarters: P.O. Box 15329, Wilmington, NC 28408 Market: North [...] -
Company of the Day: Street Smart Outdoor
November 18, 2024Company: Street Smart Outdoor Markets: New Jersey Address: 345 Highway 9 South, Suite 388, [...]
- Billboard Insider Classifieds November 16, 2024
- Order Your eBook of Our Guide to Leases, Easements and Real Estate!
- In Their Words – OOH Executives Talk About OOH
Digital Signs
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Win, Win, Win in New Braunfels
November 20, 2024At a November 12, 2024 meeting the New Braunfels, Texas City Council approved the conversion of [...] -
Spotlight Partners with MGM Resorts for 17 Vegas Spectaculars
November 15, 2024LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on [...] -
Sean Reilly Talks Digital Billboard Economics
November 12, 2024On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a [...] -
WOW Unveils “The Gateway” in LA’s Sports & Entertainment District
November 11, 2024WOW Unveils “The Gateway” – An Iconic New Landmark at the Entrance to LA’s [...] -
Health Company, Haleon, Partners with Vistar Media
November 5, 2024NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has [...] -
DPAA Names November Retail Media Month
October 30, 2024NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth [...]
- An Eight Day Digital Install
- Digital OOH Company, Starlite Media, Names Brian Dunphy as CCO
- DPAA Chair says new capital coming to digital out of home.
sales
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The Ultimate Out of Home Sales Guide – The New Printing is In!
November 16, 2024Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Your Money “Head Trash” is Hurting Your Sales
November 15, 2024With the election just behind us, I’ve been reminded of some age-old truisms around sensitive topics: Money. Politics. Sex. [...] -
2024 U.S. Presidential Election Advertising Spending Soars to New Heights
November 6, 2024Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 [...] -
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2
November 4, 2024To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali [...] -
Building a Pipeline of Genuine, Qualified Prospects
November 1, 2024Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is [...] -
Handling the “Call me Back in 2025” Stall
October 30, 2024One of the toughest responses a billboard salesperson can receive around this time of year is the classic “Call me back in [...]
- What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 1
- “72 Hours, 110 Billboards, No Sleep!”
- Emerging from the Sales Pit of Despair
Creative
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Durden Outdoor Billboards Promotes Peanut Festival Beauty Pageant
November 19, 2024In our home town of Dothan Alabama, we are known as the peanut capital of the world. We have a [...] -
Rate This Ad by Greg Callaham
November 18, 2024Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Lamar Running Free Thank You Ads From Nov 18 to Dec 1
November 7, 2024Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations [...] -
Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards
November 6, 2024Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – [...] -
Rate This Ad by Wes Frick
October 28, 2024Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 [...] -
Creative Execs on Hiring an OOH Art Liason Person
October 15, 2024Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his [...]
- Rate this Ad by Greg Callaham
- USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs
- Lime Uses Billboards to Highlight Drawbacks of Car Ownership
Finance
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The reps and warranties an out of home lender wants to see.
November 18, 2024Following up on the recent articles in Billboard Insider, I thought it would be beneficial to talk [...] -
Link Media Revenues Up 5.6% in 3Q 2024
November 14, 2024Boston Omaha released third quarter 2024 financials yesterday. Here are the financials for Boston [...] -
OUTFRONT Revenue Up 5% in 3Q 2024
November 13, 2024“Our U.S. business grew revenues over 5% driven by an acceleration in our billboard growth [...] -
Adams Outdoors Hires New CFO, Louise Lopez
November 13, 2024Exciting Leadership News at Adams Outdoor Advertising! We’re proud to welcome Louise Lopez as [...] -
Lamar Revenue Up 4% in 3Q 2024
November 11, 2024“Trends continue to be encouraging as we near year end,” was how Lamar CEO Sean Reilly [...] -
Daktronics Intends to Convert $25 Million Convertible Note to Equity
November 11, 2024BROOKINGS, S.D., Nov. 08, 2024 (GLOBE NEWSWIRE) — Daktronics, Inc. (“Daktronics” or the [...]
- Clear Channel US Revenue up 5% in 3Q 2024
- JCDecaux Terminates Clear Channel Purchase Agreement in Spain
- US Out of Home Companies Outperform Market in 3Q 2024
Legal
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Chris Rothfelder on the Importance of Reps and Warranties
November 8, 2024Out of Home attorney Chris Rothfelder writes this in response to our article yesterday on Asset [...] -
Asset Sale Reps and Warranties – How Much is Enough?
November 7, 2024When you sell out of home assets, you make reps and warranties to the buyer. There are two [...] -
Rothfelder on Constitutional Requirement for Jury Trials in Administrative Penalty Cases
October 23, 2024By Richard Rothfelder, Rothfelder & Falick An all too familiar piece of correspondence received [...] -
Got a Problem This Morning? Make Sure You Have an Attorney That Can Help
October 21, 2024At the fall IBO Conference, Josh Feferman, owner of Primary Media, was on Billboard Insider’s [...] -
Neil Bell on Reading the Legal Tea Leaves
October 17, 2024Neil Bell, owner of New South Outdoor, shared his thoughts on growing a business on a panel [...] -
Lease Disputes and a Drink That Brought Me to the Billboard Industry
October 15, 2024Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General [...]
- Florida OOH Attorney Jennifer Sloane Talks Hurricanes
- Rothfelder on IBO Conference in FT. Worth October 8-11
- Wenatchee City Council Says No To Digital Swap Deal
Lists
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Updated (But Not Quite Complete) State OOH Assoc. List
November 4, 2024Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think [...] -
Billboard Insider’s 2024 List of State OOH Associations
October 23, 2024At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum [...] -
Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
June 20, 2024Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and [...] -
Billboard Insider 2024 OOH Contractors List – Version 2.0.
April 25, 2024Here is Billboard Insider’s updated 2024 out of home contractors list sorted by state. Many [...] -
Billboard Insider’s Out of Home Contractors List
April 24, 2024At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to [...] -
Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies
February 22, 2024Here is Billboard Insider’s alphabetical list of North American Out of home companies. [...]
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by digital displays.
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by faces
- Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
