Recent Posts
- Thanks to the IBO for producing another informative and entertaining two days. Here are the key moments from day two. Wealth Maximization – What Should I be Considering with Gabe Oliverio of
- Adams Outdoor Advertising announced a strategic acquisition, adding significant new inventory to its real estate portfolio and strengthening its position as the premier out-of-home advertising
- New York, NY (Oct. 9, 2025) – GroundTruth, the ad platform trusted by brands and agencies to turn real-world behavior into real business results, today announced the launch of its Digital
- Company: Dynamic Outdoor Media Markets: Texas Address: 419 Main St., Suite 16, Lubbock, TX 79424 Email: tyjones@dynamicoutdoormedia.com Phone: 876-670-6060 Dynamic outdoor media operates a billboard
- A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught our attention. Up To Something on Getting Good Creative Approved Showing good creative early raises
Business
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Day Two Highlights of the IBO Fall Conference
October 10, 2025Thanks to the IBO for producing another informative and entertaining two days. Here are the key [...] -
Adams Outdoor Acquires 132 Billboard Faces From Scotty Outdoor
October 10, 2025Adams Outdoor Advertising announced a strategic acquisition, adding significant new inventory to [...] -
Company of the Day: Dynamic Outdoor Media
October 10, 2025Company: Dynamic Outdoor Media Markets: Texas Address: 419 Main St., Suite 16, Lubbock, TX 79424 [...] -
Stopping Out of Home Check Fraud
October 9, 2025Billboard Insider is running a series series on financial scams and your out of home company. [...] -
Company of the Day – Circuit
October 9, 2025Company: Circuit Primary Office: 1129 Clare Ave, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, [...] -
Steve Passwaiter on Out of Home and Political Advertising
October 8, 2025Billboard Insider talked with Steve Passwaiter about political advertising and out of [...]
- The IBO Conference in Three Words – Hole in One!
- Marc Jacobs CMO talks fashion, luxury and OOH at DPAA Oct 14 DPAA Summit
- Company of the Day: Dusty’s Outdoor Media
Digital Signs
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Ground Truth Partners with Place Exchange for Foot Traffic Attribution
October 10, 2025New York, NY (Oct. 9, 2025) – GroundTruth, the ad platform trusted by brands and agencies to turn [...] -
Screenverse Acquires Perpetual Media
October 9, 2025New York, NY-October 9, 2025 – Today, Screenverse announced the acquisition of key technology [...] -
A Promise Beyond the Warranty: 12 Years of Partnership
October 7, 2025Formetco’s 1-year labor and 10-year parts warranty is just the beginning—our products and [...] -
Cognitiv to Run AI Generated Campaign on Digital Out of Home
October 7, 2025NEW YORK, October 6, 2025 – Cognitiv, the leading advanced performance partner powered by deep [...] -
Want to Clean Your Digital Billboard? How About Using a Drone?
October 6, 2025We recently became aware of Helmski Pressure Washing, that has found a novel way to clean the face [...] -
Smart Outdoor Brings Lucit to the UK
October 1, 2025Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with [...]
- Giant Digital Screen Approved for Granville Entertainment District in Vancouver BC
- Daktronics Announces 2026 Fiscal First Quarter Results
- Strength in Partnership: North Star Media Partners and Formetco Grow Together
sales
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The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
October 4, 2025Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Creating a Culture That Converts Customers into Lifelong Partners
August 26, 2025By Britt McConnell, Digital Sales Director, Formetco In the fast-moving world of Out of Home (OOH), product innovation [...] -
Terry Carmody on the National Out of Home Sales Market
August 13, 2025Terry Carmody spoke about the OOH national sales market on this week’s IBO webinar. Here’s a summary of what he said. [...] -
Place Exchange Programmatic OOH Trends Report is Here!
July 30, 2025The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within [...] -
Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results
July 10, 2025By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly [...] -
How Many OOH Sales Reps Should Your Company Have?
June 26, 2025A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The [...]
- Readers Poll on Out of Home Account Executive Metrics
- Out of Home Account Executive Metrics
- Vector Names Sheri Ham EVP National Sales
Creative
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Day One Highlights of the IBO Fall Conference
October 9, 2025A terrific first day at the IBO Fall Conference in Atlanta. Here are some key moments that caught [...] -
A Peelable Billboard
September 30, 2025In the world of Out of Home (OOH) advertising, creativity and impact go hand-in-hand. Recently, [...] -
Over the Top? What Do You Think?
September 30, 2025We often see the person who buys space on a billboard looking for the perfect mate. This one did [...] -
Rate This Ad by Greg Callaham
September 22, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
AI Startup Shows How OOH Helps on a Very Limited Budget
September 22, 2025This is a unusual billboard ad for an underfunded AI company that turned into an effective [...] -
WWD Partners with OUTFRONT Media for Landmark National Hispanic Heritage Month Campaign
September 18, 2025September 16, 2025 Celebrating Legendary Hispanic Designers in Times Square and Nationwide NEW [...]
- OOH a Powerful Sports Marketing Tool
- Company of the Day: Go Digital America
- JCDecaux study finds quality OOH creative delivers twice the commercial impact
Finance
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3 questions to ask if you want to start an Out of Home company
October 2, 2025By Dave Westburg, Co-Publisher, Billboard Insider. I’ve had a hand in starting two out of [...] -
Clear Channel Outdoor and OUTFRONT Outpace Market in 3Q25
October 1, 2025Clear Channel Outdoor stock has been rising on talk of a company sale. Here’s a summary of [...] -
Adams Acquires TDO Outdoor
September 30, 2025Lansing, MI – October 1, 2025 — Adams Outdoor Advertising (Adams) today announced the [...] -
Lamar Advertising Completes Refinancing, Strengthening Balance Sheet
September 26, 2025BATON ROUGE, La., Sept. 25, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (“Lamar”) [...] -
Does a US asset sale make sense for Clear Channel?
September 24, 2025Clear Channel Outdoor stock has been rising following news that the company’s 6th largest [...] -
Clear Channel Up 7% on News Activist Shareholder is Pushing Sale
September 23, 2025Clear Channel Outdoor stock rose 7% yesterday on news that activist investor Anson Holdings is [...]
- Lamar Announces and Prices a Private Offering of Senior Notes
- Clear Channel Outdoor’s Three Year Plan
- Who’s Spending What on Acquisitions?
Legal
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Rothfelder’s Comments on Lamar vs Broken Arrow Case
September 17, 2025Billboard Insider published in its September 16th edition an interesting article about Lamar [...] -
State of Florida Repeals Sales Tax on Commercial Real Property Rentals
August 29, 2025In the State of Florida, effective October 1, 2025, the state sales tax imposed on rent or license [...] -
OAAA Issues Guidance for Non-Tobacco Nicotine Advertising
August 22, 2025The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco [...] -
Rothfelder on Stop Work Orders
August 13, 2025A Billboard Insider reader recently asked the following about Stop Work Orders: What do you do when [...] -
A Followup on When is an Ordinance not an Ordinance
August 5, 2025Yesterdays ordinance article was well read and also received a comment from California based [...] -
Make Sure Your Billboard Lease Allows Data Collection Devices
August 1, 2025Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to [...]
- Chris Rothfelder Comments on Billboard Relocations
- A Payment for Relocation Doesn’t Prevent You From Seeking Just Compensation.
- Readers Say QR Codes a Bad Idea on Roadside Billboards
Lists
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The 20 Fastest Growing US Roadside Companies in 2025
August 7, 2025Here’s Billboard Insider’s list of the 20 fastest growing US independent roadside [...] -
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...] -
Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
July 3, 2025Here is Billboard Insider’s 2025 list of 467 North American bulletin/poster companies, ranked [...] -
Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
July 2, 2025Here is Billboard Insider’s list of the 20 largest North American bulletin/poster companies, [...] -
Billboard Insider’s Updated Contractor List – April 2025
April 17, 2025Here’s Billboard Insider’s updated list of out of home advertising contractors. [...] -
Billboard Insider’s 2025 List of Out of Home Contractors
March 10, 2025We get quite a few requests for the names of firms which work on billboards. Here’s [...]
- Updated Out of Home Acquisition List for 2024
- Out of Home Acquisition List for 2024
- Final Update on the 2024 Outdoor Associations by State
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
