Recent Posts
- After reading Tom Giesken on Knowing When to Litigate, a Billboard Insider reader asks: I would love to hear some stories of when operators regret suing, Is it both an economic question AND a right
- We’re excited to share our brand-new website—built to make creating custom banners easier (and more fun!) than ever. Got a big event coming up? A sale to promote? Or maybe you just want to
- Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the
- Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark Outdoor operates static
- A billboard insider reader had this comment on Billboard Insider’s Easements provide more protection than leases against tax foreclosure: Great article on tax foreclosures. What about bank
Business
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Company of the Day – Benchmark Outdoor
June 3, 2025Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, [...] -
AI Used for OOH Sales Research and Legal/Business Documents
June 2, 2025Here are the results of Billboard Insider’s reader poll on the use AI. We expect to see [...] -
Company of the Day: Big Outdoor
June 2, 2025Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 [...] -
Billboard Insider Classifieds May 31, 2025
May 31, 2025“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
May 31, 2025Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...] -
In Their Words – OOH Executives Talk About OOH
May 31, 2025This 147 page guide contains interviews with 173 out of home executives at 150 out of home [...]
- Tom Giesken on Knowing When to Litigate
- Company of the Day: Astral/Bell Media
- DOmedia Introduces New Free Out of Home Media Buying Tool
Digital Signs
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FLO Advertising, HYPERVSN, and FIREFLY Unveil the World’s First 3D Holographic Experience Truck
May 29, 2025Las Vegas, NV – 5/27/25 – FLO Advertising, the leader in mobile digital billboard innovation, [...] -
Vistar Media Announces Global Data Partnership with Spotzi
May 21, 2025Partnership with Spotzi empowers brands to activate stronger global media strategies powered [...] -
Big Outdoor Unveils SunCienega, Expanding Its Sunset Strip Presence
May 20, 2025May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, [...] -
BIG OUTDOOR Launches “Top Shelf Network” in Santa Monica’s Newly Approved Outdoor Entertainment Zone
May 16, 2025LOS ANGELES, CA — BIG OUTDOOR is proud to announce the launch of the Top Shelf Network, a curated [...] -
SNA and Orange Barrel Media Upgrade Boston Sign
May 16, 2025BOSTON—SNA Displays retrofitted an LED corner-wrap outside District Hall in Boston with upgraded [...] -
The Street-Level Advantage: Why OOH Is Built for Hyperlocal Success
May 15, 2025By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) [...]
- Lamar Advertising and Dolly Parton’s Imagination Library Enter Yearlong Pro Bono DOOH Partnership
- SNA Displays and Dream Outdoor Add Digital on Sunset Blvd
- Announcing AdQuick Copilot: the only comprehensive OOH AI
sales
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The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
May 31, 2025Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is [...] -
IBO Webinar: Selling More, Faster in Uncertain Times
May 9, 2025IBO Webinar: Selling More, Faster in Uncertain Times May 21, 2025 | 12:00 CST What if you could hit “pause” on your [...] -
OOH Sales: “Pre-Call Panic” The Silent Pipeline Killer
May 2, 2025Let’s talk about something we’ve all felt but rarely name: The Pre-Call Panic. It’s that gut-punch feeling of hesitation [...] -
9 in 10 Consumers are Interested in OOH Ads for Restaurants
April 28, 2025Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant [...] -
Gerry Tabio on 3 Disciplines to Grow Your OOH Revenues
April 23, 2025This is an abridged version of a talk Creative Resources President Gerry Tabio gave at the recent IBO conference. To learn more [...] -
Andy Rebuck On Two Sales Wins
April 22, 2025We’ve been running a series with Andy Rebuck who recently retired after a 40 year career in out of home. See Andy [...]
- 5 Mistakes When Breaking News of an Increase at Renewal Time
- OAAA Releases 2024 Megabrands and OOH Ad Facts and Figures Reports
- Andy Rebuck Talks Sales
Creative
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Introducing the All-New Lindmark Banners Website
June 3, 2025We’re excited to share our brand-new website—built to make creating custom banners easier (and [...] -
Rate this Ad by Greg Callaham
June 3, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Hovis OOH Ad Gets Emotional Response
May 30, 202529th May 2025: Hovis’s new OOH-inspired ‘Strength Baked In’ ad has scored exceptionally [...] -
Clear Channel Outdoor launches, digital billboard campaign across Texas to find missing children
May 28, 2025May 27, 2025. Houston, TX – Clear Channel Outdoor (NYSE: CCO), Texas Center for the Missing [...] -
Rate this Ad by Greg Callaham
May 27, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Plainview Outdoor Honors 98 Fallen Heroes
May 23, 2025Chattanooga, Tenn. — Over Memorial Day weekend, Plainview Outdoor will use their digital [...]
- Billboards in Massachusetts and New Hampshire Urge Campers: Keep Maine Beautiful?
- Greg Callaham Named Finalist for Better Bureau Ethics Award
- Out of Home Takes Over Vegas
Finance
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Jeff Seddon on Private Equity and Out of Home
May 27, 2025Moorgate Partners recently advised Premier Outdoor Media on the sale of 200 billboard faces, [...] -
Arte Moreno is Still Purchasing Clear Channel Shares
May 20, 2025Arturo (Arte) R. Moreno filed an updated Schedule 13 last week with the Securities and Exchange [...] -
OUTFRONT Emphasizing Cash Flow and Digital Billboard Conversions
May 16, 2025OUTFRONT interim CEO, Nick Brien and CFO Matt Siegel appeared at the JP Morgan conference this [...] -
Link Media Revenue up 1% in 1Q 2025
May 16, 2025Boston Omaha released first quarter 2025 financials, including results for Link Media Outdoor. [...] -
Sean Reilly Says Lamar is Back in M&A and Easement Markets
May 14, 2025Here’s a summary of Sean Reilly’s comments at yesterday’s JP Morgan Investor [...] -
Max Drachman’s Post-Conference M&A Update – 2025
May 13, 2025Drachman M&A Co. and their CEO, Max Drachman always have a good sense of the deal market for [...]
- Lamar Revenue up 1.5% in 1Q 25
- OUTFRONT Organic Revenues up 0.2% in 1Q 25
- From the YMCA to Billboards: How Tom Giesken Found His Calling in Out of Home
Legal
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When Do I Initiate a Lawsuit?
June 3, 2025After reading Tom Giesken on Knowing When to Litigate, a Billboard Insider reader asks: I would [...] -
Richard Rothfelder on Bank Foreclosure and Out of Home Leases
June 2, 2025A billboard insider reader had this comment on Billboard Insider’s Easements provide more [...] -
Hamlin|Cody on Tax Foreclosures and Easements
May 29, 2025Richard Hamlin and Marnie Cody of the Hamlin|Cody Law Firm gave Billboard Insider excellent [...] -
Easements provide more protection than leases against tax foreclosure
May 28, 2025A judicial tax foreclosure may extinguish an out of home lease but can’t extinguish an out of [...] -
AI in Legal, Not Ready for Prime Time
May 27, 2025By Richard Hamlin, Hamlin|Cody Let’s talk about AI in the legal field. We rely on it one area [...] -
Parties to an Out of Home Lease Must Act in Good Faith
May 21, 2025Out of home leases have an implied duty of good faith and fair dealing. That’s the lesson of [...]
- Rothfelder on Oakland’s Regulation of Gun Advertising
- Rothfelder on the IBO Conference and Billboard Law
- Michael Galasso’s 10 Best Practices for OOH Permitting
Lists
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Billboard Insider’s Updated Contractor List – April 2025
April 17, 2025Here’s Billboard Insider’s updated list of out of home advertising contractors. [...] -
Billboard Insider’s 2025 List of Out of Home Contractors
March 10, 2025We get quite a few requests for the names of firms which work on billboards. Here’s [...] -
Updated Out of Home Acquisition List for 2024
January 22, 2025Insider gathered additional information after our January 6th posting of our annual Out of Home [...] -
Out of Home Acquisition List for 2024
January 6, 2025Billboard Insider has compiled our list of out of home transactions for 2024. If we’ve written [...] -
Final Update on the 2024 Outdoor Associations by State
December 20, 2024A big shout out to Andy McDonald of the OAAA, who put significant energy into getting us a [...] -
3 more contractors added to the Billboard Insider List.
December 9, 2024Earlier this year Billboard Insider published a list of out of home advertising contractors. [...]
- Updated (But Not Quite Complete) State OOH Assoc. List
- Billboard Insider’s 2024 List of State OOH Associations
- Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
