September 02, 2026 09:00 ET | Source: Out of Home Advertising Association of America WASHINGTON, Sept. 02, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home […]
Creative
Jellyfish & HOKA Turn New York Running Into a Citywide Competition
Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social NEW YORK (September 1, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new campaign for HOKA that turns New Yorkers’ everyday runs into a […]
AI can pitch ideas but it shouldn’t approve the billboard
Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Parker Outdoor uses a self-promo picture.
We have been running examples self-promo billboards. Mel Pap of Gila River uses a drawing of herself. Parker Outdoor owner Brad Sourbeer uses a self-promo picture: “This has been very successful with cold calls in person. People recognize me when I stop in their business, so they already know the […]
Dolly Parton Tribute in London
Ocean Outdoor ran a 10 minute Dolly Parton tribute on Landsec’s Piccdilly Lights large format screen in Leicester Square, London yesterday at 4pm. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell […]
Get Your Kicks on Route 66
By Nick Coston When you think of billboard towns, it’s easy to conjure up New York, Chicago and Los Angeles. Philadelphia is awesome too especially when driving north on I-95 through the heart of the city. Billboard heaven on both sides of the road, nice and low so you can […]
Pass It On Dolly
Insider thought this image was appropriate for the sad news we all received today. Rest in Jesus’ arms Dolly. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber […]
Rate this Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Out of Home campaign asks, What’s in Tequila?
HAMILTON, Bermuda, Aug. 12, 2026 /PRNewswire/ — PATRÓN® Tequila, the world’s number one super-premium tequila*, today unveiled a bold new campaign inviting drinkers to ask a simple question: what’s actually in your tequila? For PATRÓN, the answer has always been the same: 100% Weber Blue Agave, water, and yeast. No […]
























