Creative

Veridooh Promotes Padel

London: 10 September 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has launched the Veridooh Padel Cup, a new annual three-city international tournament for the OOH industry. The inaugural Veridooh Padel Cup will take place on 30 September in London, the first edition of a series that […]

“HeyEye!”

By Nick Coston I recently a responded to a post on LinkedIn around 5 days ago that my brilliant friend Chris Gadek of AdQuick wrote up, it began with “live look at LinkedIn on the first business day of Q4, everyone posting the same ‘2027 marketing trends’ carousel”, it was […]

JCDecaux wins three OOH awards

Paris, 9 September 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux in France has won three awards at the 2026 Grand Prix des Régies and Grand Prix des Médias, organised by CB News, France’s benchmark magazine for marketing and media communications. […]

72 and Sunny’s Lauren Smith on the future of creativity

In an era of endless scrolling, algorithmic feeds and personalized media, creating work that truly captures attention has never been more difficult. That’s one reason out of home continues to stand apart. It exists in the real world, where brands have just seconds to surprise, delight and leave a lasting […]

A Play on Coyote vs Acme

Signage Expert Brad Getter of MegaGraphics tells Billboard Insider about a great campaign which is playing off the Coyote Vs Acme movie which features Wiley Coyote and a Billboard Attorney. When there’s a movie about a coyote and a billboard attorney and you’re a billboard attorney, shouldn’t a guy try […]

Welcome to the Lamar Grandparents’ Day Billboard Campaign

In honor of Grandparents’ Day, we are celebrating grandparents across the country on our digital billboard network. Simply complete the submission form with your grandparents’ names and photo, and select the city where you would like to have your billboard appear. You will receive an image of your billboard by […]

OAAA Reveals 2026 OBIE Awards Shortlist

September 02, 2026 09:00 ET  | Source: Out of Home Advertising Association of America WASHINGTON, Sept. 02, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home […]

Jellyfish & HOKA Turn New York Running Into a Citywide Competition

  Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social NEW YORK (September 1, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new campaign for HOKA that turns New Yorkers’ everyday runs into a […]

AI can pitch ideas but it shouldn’t approve the billboard

Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]