Creative

An Ode to the Wall Dogs

The Hoxton (@thehoxtonhotels) interviews Colossal Media President, Kelly Peppers, and Expert Painters, Tom Hemmerick and Janine Taylor, about murals, Williamsburg, and hand-painted outdoor advertising. The Hoxton: “Meet our Williamsburg neighbor, Colossal Media — the world’s largest hand-painted outdoor ad company. For over 20 years, they’ve been keeping the art of […]

New UNITY PSA Available

  The Foundation for a Better Life and PassItOn.com is thrilled to announce a timely digital PSA campaign proudly celebrating America and her first 250 years! Digital layouts in both full motion and static formats have been prepared in the most common OOH bulletin, poster and shelter sizes, additional sizes […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

The Human Element: Why Including People or Traffic Can Enhance Billboard Photos

Billboard photography is about more than documenting a structure. It is about showing how an advertisement exists in the real world. While a clean, unobstructed image is important, including people, vehicles, and surrounding activity can make a billboard photo more informative and engaging. These elements provide context that helps advertisers […]

Lamar Celebrates America’s 250th Anniversary

As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]

OBIE Awards Jury Announced

WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]

The Washington Commanders Are Raising Hail with D.C. Metro Advertising

Over the past six years, the NFL’s Washington Commanders have undergone a visible transformation. Through multiple name changes, new ownership, and an evolving visual identity, the fanbase has stuck with the team across long Sundays and longer seasons. But this year, the Commanders gave them something to roar about. Diehard fans have […]

Digital Billboards Assist Escapees Search

  One of the valuable uses of digital billboards is that they can be used for public announcements.  TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]

OBIE Awards Entry Deadline Extended

A quick update from the OAAA. The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more […]

Don’t Throw Away That Shot

By Nick Coston I don’t know about you, but I just noticed I have over 41,000 photos hanging around my iCloud. That’s just since 2001 and doesn’t include all the prints, negatives, pre-digital tech, scattered around both my office and on our third floor where we never go save for […]