The creativity coming from independent billboard operators is so explosive, the 2026 Indie Impact Awards was a hard-hat-required zone. Now in its second year, the show handed out six awards on April 16 at the IBO Spring Conference in New Orleans, recognizing OOH media companies constructing the most creative campaigns […]
Last week Billboard Insider covered Bill Durden’s IBO talk encouraging out of home companies to use self-promos to build their brand. Claude Dicks the President of Allison Outdoor tells us that Allison Outdoor incorporates the season into self-promos: We teamed up with Melody Roberts of Out of Home Creative and […]
Link Media Outdoor was named the winner of the Words That Work Award at the Indie Impact Awards, announced during the IBO conference held last week in New Orleans, recognizing creative work that delivers strong results. The award honors Link’s Hatco billboard campaign in Sturgeon Bay, Wisconsin demonstrating how […]
Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven by location data and basic proof-of-performance photos has shifted toward visual storytelling. Today, better visuals don’t just document a billboard, they help sell it. For many advertisers, photography is their first impression of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here’s a summary of his comments together with some of his billboards: “Around 2015 I had a voicemail intro on my cell phone…The voicemail said “I can’t […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
by Nick Coston Whether you call you them billboards, screens, displays, panels, posters, digitals, 3-D or Holograms, the name doesn’t matter. What does matter is that current ad copy has gotten bland. That goes for all these OOH products mentioned. Compared to the 40’s and 50’s, with its bright colors, […]
Most clients walk into a first conversation with an OOH media company with the same idea in their head. Logo. Phone number. Address. Hours. Website. Tagline. Second tagline. Photo of the owner. Photo of the building. Photo of the owner standing in front of the building. List of services. […]
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