Creative

Central London Digital Billboard Runs Brain Injury Art

A Hackney-based artist, whose art made at a local art studio for people living with brain injury featured in a 5* exhibition at the Barbican, is to be exhibited on Old Street’s Digital Canvas, an iconic outdoor advertising site opposite Old Street Roundabout. Since 2016 Eastender Jason Ferry, who suffered from […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

EARTHDAY.ORG Partners With OAAA

Partnership Bring Awareness To The Dangers Of Plastics To Human Health  WASHINGTON, April 18, 2024 /PRNewswire/ — EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry,  for the sixth year in a […]

Lamar Partners with Boys & Girls Clubs

Baton Rouge, LA – April 16, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out […]

No AI Imagery

We appreciate it when we hear from our readers.  Wes Frick has been contemplating an issue and as he moves forward he sent us this note explaining his concerns. BillboardDesign.com & Wes Frick Design is no longer using AI imagery in advertising campaigns. Even though it can make highly detailed […]

Rate This Ad by Rich Molinaro

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Up to Something on the Three P’s of OOH Design

Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference.  You can access their talk at  http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear.   To […]

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

A Speed Limit Can Determine Design

Distance and legibility matter most when it comes to billboards. They’re mostly experienced by the drivers that are passing by it. As a billboard designer, I’m constantly watching the billboards and really trying to experience them as if I’ve never seen them before. I think it would be very important […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]