Washington, D.C. – The Afterschool Alliance is joining Clear Channel Outdoor (NYSE: CCO) for a national visibility campaign that celebrates afterschool programs, featuring artwork created by a 15-year-old afterschool student from Usher’s New Look. The student’s “Powered by Afterschool” design will run across nearly 2,000 digital billboards in October as […]
NEW YORK, NY (Sept. 30, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new Fall 2026 campaign for Southern California-based global lifestyle brand UGG® (a division of Deckers Brands NYSE: DECK) that elevates the Born To Feel brand platform and UGG® Season, […]
By Neil Morris At Apparatix’s Unleashed 2026 conference in Orlando, I ran live polls during my session with around two dozen independent billboard owners and managers. I expected to spend the session making the case that creative matters. It turned out the room was already there, and the real story […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The OBIE awards will be held Thursday October 15 at the Museum of Modern Art in New York City. OAAA has released a list of the awards presenters. You can learn more and buy tickets at the OBIE Awards website. To receive a free morning newsletter with each day’s […]
Recently a question was posed: “what is your take on an auto-renewal clause in ad contracts, particularly ones that revert to month-to-month after an initial expiration? As an operator, always put a 30-day auto-renewal clause in your ad contracts as a safety net. Longer auto-renewal terms make it difficult to […]
Re-think your digital OOH screens as a platform for content, not just as a delivery mechanism for ads. 6 years ago, Tik Tok launched its Business Platform and delivered this now famous mantra : > “Don’t Make Ads. Make TikToks” This call to marketers was designed to help them re-think […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
LOS ANGELES, CA – Samsung is taking the launch of its new Galaxy foldable lineup off the screen and onto the streets of Los Angeles with a larger-than-life installation that brings the devices’ defining feature, the fold, into the physical world. Located at Sunset Boulevard and Carol Drive in West […]
By Nick Coston, After 25 plus years in OOH, I’ve seen some awesome billboard copy and plenty of not so awesome (I’m being very polite). I’ve also seen plenty of OOH copy from major agencies that left me mystified cause it was so bad. Conversely, I’ve seen some very eye-catching […]
