Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are interested in a soft cover copy, send an email to info@billboardinsider.com and provide the following information. We will […]
DOOH now represents 39%+ of total U.S. OOH and is exploding at about 9% growth per year!! Consumers are embracing it. Research shows 62% noticed digital advertising, 50% notice “all” or “most” digital ads, and 65% engaged overall. Marshall McLuhan famously said, “The medium is the message.” Consumers love digital […]
Lamar Advertising VP of Digital Growth Ian Dallimore interviewed Rachel Roger, VP of National Sales on the Digital and Dirt Podcast. Some highlights. Rachel almost wasn’t hired by Lamar Shout out to John Miller! So when I interviewed with John, I was in radio sales — fresh out of college, […]
What if your business manager kept your OOH company’s financial information in their head? Or on Post-it notes? Or in a notebook they took home every night? You’d be terrified! I continue to be surprised by how many OOH companies allow something similar with one of their most valuable assets: […]
Some humor for Friday. Two months ago, Billboard Insider complained about people using AI to create low-quality spam email. And that post resulted in, guess what, AI-sourced spam promising to remove low-quality AI-sourced spam! Think carefully before you use AI to produce your marketing emails. Sort of right can go […]
A big “thank you” to the billboard operators who responded to the recent Short-Term vs. Long-Term Contracts survey. One surprising result: more than 85% said they will accept contracts of six months or less. There are very limited times when a short-term contract makes sense. But before agreeing to […]
On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts. Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept. Jim Mclaughlin says you should also […]
On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long term out of home contracts. I wrote an article about that, and I got an email from someone well-known in the business who said, “Kevin, I agree with you […]
Neil Bell, host of The Bell Board Posdcast has a new show out featuring sales consultant extraordinaire Kevin Gephart. You say we’re not selling out-of-home space, we’re selling ideas — but a lot of operators are still running their sales departments like order takers. It’s a pervasive problem. In […]
What if you could grow revenue without chasing new customers? Join us Wednesday, June 24 at 12:00 PM CST for a live webinar with Amplified as they share how out-of-home companies are successfully expanding into digital marketing services while strengthening relationships with the clients they already have. You’ll learn: How […]
