The Human Touch in Out of Home Marketing

How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel.  The human touch.  We had a nice discussion with Circle Graphics CEO Rod Rackley at the OAAA show earlier this month.  Look what arrived today in the mail today.  A vinyl bag with Billboard Insider’s logo, a framed picture of Rod Rackley (left) with Billboard Insider co-publisher Dave Westburg (right) and a handwritten note.  Small surprise that CircleGraphics is the industry leader in vinyl printing.  Well played Rod.

 

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