May 19th , 2025 BIG OUTDOOR, a premier Out-of-Home media company known for iconic, high-impact locations, announces the launch of SunCienega (LA.D500) — a bold new digital display located at the intersection of Sunset Boulevard and La Cienega. This double-sided, full-motion spectacular faces both eastbound and westbound traffic on the Sunset Strip, offering […]
LOS ANGELES, CA — BIG OUTDOOR is proud to announce the launch of the Top Shelf Network, a curated collection of digital advertising kiosks designed specifically for alcohol brands looking to make a statement in one of Los Angeles’ most desirable, but hard-to-reach neighborhoods. This launch comes on the heels […]
BOSTON—SNA Displays retrofitted an LED corner-wrap outside District Hall in Boston with upgraded LED video technology. Orange Barrel Media (OBM), a leader in unique outdoor media, owns and operates the newly upgraded digital-out-of-home (DOOH) platform. District Hall was created as part of a public-private collaboration located in the city’s Innovation […]
By: David Burrick, Chief Strategy Officer at Intersection The strength of the out-of-home (OOH) advertising market lies with Local advertisers. Consider Outfront Media, one of the industry’s largest players. Outfront’s quarterly filings show about 60% revenue last year came from its sales team that sells to Local advertisers, which grew […]
Lamar will utilize its digital billboard network throughout the year to drive awareness of the Imagination Library’s mission to inspire a love of reading in greater numbers of children in the U.S. and around the world BATON ROUGE, La., May 14, 2025 /PRNewswire-PRWeb/ — Lamar Advertising, one of the largest […]
LOS ANGELES—Media company Dream Outdoor recently launched a new digital out-of-home (DOOH) platform along Sunset Blvd. in central Hollywood. Dubbed “The Blade,” this vertically oriented DOOH screen is mounted to the façade of the Wallace on Sunset, an apartment complex owned by real estate investment trust Essex, across the street from […]
Today, we’re excited to introduce the next evolution of our flagship AI. It’s called AdQuick Copilot, and is rebuilt from the ground up to provide a personalized, context-aware OOH expert at your fingertips. Our new AI doesn’t just improve on what we launched before, it transforms how advertisers plan, execute, […]
Autonomous Power has developed a solar powered digital display. Billboard Insider talked with Kevin Conlin about the product. What’s new in solar? Our first solar powered digital display. On Earth Day we introduced a new product called SUN-PAK. Essentially, it’s a totally silent, solar replacement for a gas generator. The […]
The Hidden Challenges Facing OOH Innovators Introduction In the out-of-home (OOH) industry, independence is a badge of honor. It represents freedom—freedom to run your business, choose your partners, and adapt to what’s best for your market. As the $9 billion OOH industry continues to evolve, independents find themselves facing not […]
New Tradition is proud to announce the launch of the most exciting sign Las Vegas Boulevard has ever seen. Standing 87 feet high by 57 feet wide on each side and wrapped with a neon band, this massive, double-sided, full-motion digital spectacular will anchor BLVD, the newest standalone retail and […]
