By Regis Maher, OAAA MDMA Chair and President & Co-Founder, do it outdoors During Advertising Week New York, OAAA’s Moving and Dynamic Media Alliance (MDMA) took to the streets of Manhattan, bringing together moving media operators to showcase the reach, creativity and impact of advertising in motion. What began […]
VIOOH partners with JCDecaux in the Baltics to bring programmatic DOOH buying to Estonia, Latvia and Lithuania 3 November 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with JCDecaux in the Baltics, the leading outdoor advertising […]
Last week Las Vegas Billboards won an appeal before the Las Vegas City Council to convert a non-conforming static billboard to a digital billboard. The case is a textbook study in how to win an appeal when the Planning Commission and Staff are against you. Las Vegas billboard made three […]
DENVER – October 2026 – WSA is pleased to announce member Jeff Young, Young Electric Sign Company (YESCO), received the WSA Humanitarian Award during the association’s 79th Annual Meeting, held October 8-10, in Salt Lake City, UT. The Humanitarian Award is the association’s highest recognition honor, “to recognize an exceptional […]
NEW YORK–(BUSINESS WIRE)–Oct. 21, 2026– National CineMedia (NASDAQ:NCMI) (NCM), the leading premium video and digital out-of-home advertising platform in the U.S., today announced two new exhibitor partners, The Cinemas by Blue Fox Entertainment (The Cinemas) and THE LOT, and 10 renewed exhibitor agreements. Together, these agreements reach more than 680 […]
DANVILLE, Ill. – October 21, 2026 – Watchfire today announced the winners of its annual LED Sign Awards. Now in its 12th year, the Watchfire LED Sign Awards celebrate the achievements of dealer partners who excel in creating high-impact sign solutions that incorporate digital message centers. This year’s competition featured […]
On October 15, 2026 the Wheat Ridge Planning Commission recommended approval of an ordinance (ZOA-26-1)to allow 4 of the city’s 15 billboards to be converted to digital displays. The recommendation now goes to the Wheat Ridge City Council. Some details of the ordinance. Only existing billboards can be converted. No […]
Dubai, UAE – 20 October 2026 – Multiply Media Group (MMG), the UAE-headquartered Out-of-Home media powerhouse and a subsidiary of 2PointZero Group PJSC (ADX:2POINTZERO), today announced it is expanding its inventory network into the United States through an agreement with OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL […]
BROOKINGS, S.D., Oct. 14, 2026 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ: DAKT) (“Daktronics” or the “Company”), a recognized industry leader in digital display and control system technology, today announced manufacturing network optimization designed to reduce structural costs, improve factory utilization and manufacturing flexibility, and focus capital and resources on markets […]
From Solomon Partners The Growing Value of Real-World Attention Why Out of Home Media Is More Valuable in the AI Era Out of home (OOH) media, including billboards, transit media, digital displays and place-based advertising, is becoming increasingly valuable as artificial intelligence reshapes how consumers discover products, evaluate brands and […]
