Revolutionary omnichannel campaign achieves “Breakout” status on Google Trends with a 5,000%+ increase in search for Athena Club, Fly By Jing, Wild, ThirdLove, Menē, and Caraway Home. NEW CITY, N.Y., April 24, 2025 (Newswire.com) – Nickelytics, in partnership with Branded Cities and Ivee, has launched a geo-targeted advertising initiative in Times Square and select […]
Digital Signs
Daktronics Selected as Tennessee Titans Digital Partner
BROOKINGS, S.D., April 21, 2025 (GLOBE NEWSWIRE) — Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has been selected as the official large display partner of the Tennessee Titans and will manufacture and install 37 displays totaling more than 77,000 square feet at the team’s newly constructed Nissan Stadium set to open in 2027. […]
Rockbridge sells GSTV to MidOcean Partners
DETROIT, April 21, 2025 /PRNewswire/ — Rockbridge Growth Equity (“Rockbridge”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, announced today that it has sold GSTV (or “the Company”) to MidOcean Partners. Rockbridge will retain a minority stake in GSTV, a video network […]
Orage Barrel Media Retrofits Charlotte Queen City Location with SNA Displays
CHARLOTTE, NC—Orange Barrel Media (OBM) retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North Carolina. As a leader in unique outdoor media, OBM owns and operates this newly upgraded digital-out-of-home (DOOH) platform. The digital upgrade was part of a major renovation and revitalization project to […]
Jeff Rushton Talks Digital Billboards
Media Resources CEO Jeff Rushton gave a talk on digital billboards at last week’s IBO show. Billboard Insider interviewed Rushton after the conference. You’ve implemented several initiatives in the past year. Can you elaborate? Well that is a short question and a longer answer. To name a few: 3x expansion […]
A Digital Sign Update on the Most Current Tariff Situation
Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]
Trailhead Partners with Formetco to Install 300th Digital Face
Trailhead Media, a leader in out-of-home advertising, is proud to announce its successful partnership with Formetco, a leading manufacturer of digital display technology, in the completion of its 300th digital advertising face. This significant achievement marks a new milestone for both companies, underscoring their shared commitment to advancing innovation in […]
Captivate and VIOOH Expand Digital OOH Office and Residential Network
8 April 2025, London – Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Place Exchange Expands Guaranteed Programmatic Offerings
New York, NY – April 8, 2025 – Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home (DOOH), today announced the expansion of its Programmatic Guaranteed offering supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct […]
Programmatic Advertising Comes to the Cinema
Dublin, Ireland (March 30, 2025) – Unique X, a global leader in cinema solutions, proudly announces a groundbreaking partnership with Place Exchange, a leading supply side platform (SSP) in programmatic out-of-home advertising. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising […]