NEW YORK, Feb. 2, 2026 /PRNewswire/ — OUTFRONT Media, one of the leading out-of-home (OOH) companies in the U.S. and a leader in in-real-life (IRL) media, has been named the Official OOH Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix, as well as the Associate Partner of Change. Accelerated. Live: Miami. This […]
Paris, February 2nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home (pDOOH) media solution. Building on the successful 2024 launch of the first global airport programmatic offer, JCDecaux now extends this powerful offer to […]
Here are the results of Billboard Insider’s reader poll on digital billboard lease up and occupancy. A large majority of Billboard Insider readers said it takes 6 months or more for a new digital billboard to get to full occupancy. 70% was the most popular opinion as to what reasonable […]
Earlier this month Billboard Insider wrote that it takes four months for a new digital billboard to get to full occupancy of 80%. A reader suggested that it may take more than a year to reach full occupancy and that full occupancy of 80% is too high for digital billboards […]
National Harbor, Maryland Would Become Second U.S. Location For Sphere And First To Utilize Smaller-Scale Venue Design Model Project Would Receive Approximately $200 Million In State, Local, And Private Incentives NEW YORK and NATIONAL HARBOR (January 18, 2026) – Sphere Entertainment Co. (NYSE: SPHR), the State of Maryland, Prince George’s County, and Peterson Companies announced today […]
In today’s digital-first landscape, out-of-home advertising continues to play a powerful role by delivering large-scale, real-world visibility that digital channels alone can’t replicate. Billboards cut through the noise by reaching audiences during their daily routines, offering consistent exposure in high-impact environments. From SignBirds perspective, however, even the strongest creative can […]
New signage at The Roxy Theatre and The Rainbow Bar & Grill. (Photo courtesy of Orange Barrel Media) WEST HOLLYWOOD, CALIFORNIA (January 2026) – YESCO and Orange Barrel Media (OBM) announce the completion of two large-scale signage projects for legendary Sunset Strip venues, The Roxy Theatre and The Rainbow Bar […]
SACRAMENTO, CALIFORNIA (January 2026) – YESCO, the 105-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the fabrication and installation of a new illuminated gateway arch marking the entrance to historic downtown Yuba City, California. Commissioned by North Star Construction & Engineering, Inc. in cooperation with the […]
WALNUT CREEK, Calif., Jan. 7, 2026 /PRNewswire/ — Insignia Capital Group announced today a strategic investment in Trooh Media, Inc. (“Trooh”), a leading digital-out-of-home (DOOH) media platform that enables brands to engage Gen Z audiences at scale across U.S. college campuses. The partnership is designed to accelerate Trooh’s next phase of […]
New York and Las Vegas (January 7, 2026) – DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from DIRECTV Remote, making it easier for brands to reach TV audiences on […]
