Business

Brian Cone on Billboard Property Coverage

Brian Cone of The Cone Company has been running a series in Billboard Insider on insurance.  In his last column he talked about why general liability coverage is important for an out of home advertising company.  Today he talks about property coverage. Let’s talk property coverage. What is it, and […]

One Billboard Failure Doesn’t Define An Industry

Recently, All Steel Structures was tasked with the removal of a billboard structure that came down during a severe storm.  Photos like these are dramatic. A collapsed billboard structure immediately raises questions about safety, engineering, and the integrity of billboard construction. While any structural failure is serious and deserves a […]

What Winning the WOO Global Sustainability Award Actually Means

By DJ Jennings, CEO, Outdoorlink Earlier this month in London, Outdoorlink was awarded the WOO Global Sustainability Award. I’ve had some time to sit with it, and I wanted to share a bit more about what it actually means, because I think the story behind it matters more than the […]

Company of the Day: Outdoor Impact

Company:  Outdoor Impact Address:  4442 Oakton St, Sko0kie, IL. 60076 Phone: 847-674-6500 Outdoor impact is an Independent Outdoor outdoor Advertising company based in Chicago.  Joel Byron is the company’s President.         To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]

The Company that Spends $5 Million a Year on Billboards

Christian Aid Ministries (“CAM”) is a US non-profit which spent approximately $5 million to purchase ads on 1,700 billboards in 2025.  Billboard Insider spoke with Jay Stotzfus and Jeff Nisly about the program. Give an overview of CAM CAM is an Ohio-headquartered, non-profit which raised $171 million last year to […]

Ecoliteco’s Mike Gutowski on Solar Billboards

Ecoliteco President Mike Gutowski has more feedback on solar powered billboards Using solar plus battery to power any sized billboard lighting solution is 100% possible in any geographic location. To achieve this, it helps to have years of industry and product knowledge with good mathematics discipline. Using this as the […]

Did You Make the List?

by Nick Coston By now, unless you lost your internet, you’ve been overwhelmed by OOH industry peeps showing all of us they are flying to the upcoming Cannes Lion Festival in France. Why not, if I were going I too would be plastering my LinkedIn page with photos of me […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of […]

Reader Feedback on Solar Powered Billboards

Yesterday Billboard Insider asked readers if their company’s out of home plant had solar powered billboards.  Here are the results. Many readers shared their opinions. Mike Brown of Brownhouse Outdoor had a bad experience with solar. I’m in California. I built a double 14×48 billboard in 2022. There was no […]

Company of the Day: Outdoor Signs

Company: Outdoor Signs Headquarters: PO Box 600477, Dallas, TX. 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 4 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the IBOUSA. […]