The respected Consumer Reports  has published a post on the use of data.  You may be asked about it.  Insider makes these observations:

• Respect for privacy is important; our use of data is anonymized.
• Our goal is to match messages to audiences while respecting privacy.
• Learn more about privacy and how to talk about it.  Sign up for OAAA’s Dec 3 Seminar What the California Privacy Law means for OOH.  The California law takes effect January 1, 2020.

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