Tag: digital billboards

Company of the Day: Orlando Outdoor

Company:  Orlando Outdoor LLC Markets: Florida Address: 2019 Meeting Place, Orlando, FL  32814 Phone: 877-314-4567 Email: ryan@orlandooutdoor.com Orlando Outdoor operates an out of home plant with 31 digital billboard locations around Orlando.  In addition the company operates a taxi top advertising business.  Ryan Deming is the firm’s President. [wpforms id=”9787″] […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Clear Channel To Trade Statics for Digitals in San Antonio

The San Antonio Express News says that Clear Channel Outdoor and the city of San Antonio have reached an agreement under which Clear Channel will take down nearly 300 static billboard faces is exchange for approval to convert up to a dozen static billboards to digital.  The agreement requires Clear […]

Indianapolis rejects digital billboards.

Indianapolis has four digital billboards and that’s not going to change soon.  The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards.  Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]

Adomni and Broadsign Partner to Enhance and Simplify Digital Out of Home Marketing

LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before.  The Broadsign Reach supply-side platform (SSP) which currently has over […]

Privacy and Digital Billboards

Digital billboard opponents used to base all their arguments on safety.  It’s harder to make those claims in the wake of federal government studies which have found that digital billboards do not distract drivers.  Insider is starting to see digital billboard opponents raise privacy as an issue.  Here’s a quote […]

Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked.   We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]

Provenzano says programmatic OOH is $80 million going to $150 million in 2019.

Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home.  Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth.  Here are the highlights. On the digital sign market You’ve got […]

John Miller: “There will always be a place for 1 to many”

John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation.  But sometimes innovation is confused with novelty…What has been true innovation.  […]

Sean Reilly on Digital Billboards and M&A

Three interesting comments by Lamar CEO Sean Reilly during last week’s third quarter earnings call. On digital sign revenues. Digital continues to be a great story for the company. Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional […]