John Miller, Lamar’s SVP of Sales did a 7 minute interview on the out of home industry at the DPAA Video Everywhere summit a couple weeks ago. On how digital signs are transformative I’ve seen a lot of innovation. But sometimes innovation is confused with novelty…What has been true innovation. […]
Three interesting comments by Lamar CEO Sean Reilly during last week’s third quarter earnings call. On digital sign revenues. Digital continues to be a great story for the company. Our same-board digital performance continues to shine, up 7.2% in Q3. By the end of Q3, we had added an additional […]
Don’t be shy about asserting your rights if a zoning or planning board doesn’t follow the rules. That’s the lesson of Borough of Castle Shannon vs Steel City Billboards. Insider talked with Steel City Billboards owner Mitchell Fowkes. What was the dispute? Steel City Billboards went to Castle Shannon Borough to […]
What’s it like to install your first digital billboard? That’s what Insider asked Brett & Lane Keenan who founded Keenan Media, a Conyers Georgia headquartered company to develop out of home locations in Georgia. Brett & Lane, what prompted you to enter the out of home business. Coming from a […]
Lamar must be prepared to take advantage of industry consolidation and ad agency turmoil. That’s how Lamar CEO Sean Reilly began his remarks to the Goldman Sachs Communicopia Conference last Thursday. Here are the highlights. On changes in the ad agency market There’s great turmoil in the big agency business. Clients […]
By Watchfire Signs Digital signs are a vital resource for the benefit of their communities, and local businesses often running safety-related messages in the face of Hurricane Florence. These messages keep local residents informed when they may not have reliable access to traditional media while on the road. How to prepare […]
LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables their billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. For the first time ever, advertisers can perform searches by location, […]
The Daily Journal reports that San Carlos, California is set to approve a lease at 815 American St with Clear Channel Outdoor to permit construction of a digital billboard. Key terms of the lease include: A 20 year term. An upfront payment of $100,000. Lease payments equal to 30% of […]
The OAAA hosted a webinar July 25 for non-members, to offer a look inside the national trade association. Insider will publish a three-part series with the webinar highlights. The first of three parts features longtime OAAA expert Myron Laible, explaining problem-solving. By Myron Laible I came to OAAA over 30 […]
C&S Outdoors owns 3 billboards in Alabama. C&S saved $30,000 on the upfront cost of a digital sign by using an innovative partnership between Watchfire and Blip. Insider talked with Grant Cox, manager of C&S Outdoors about the plan. Grant tell us a little bit about your digital sign project. […]
