Outfront CFO Donald Shassian spoke at the 26th annual Deutsche Bank Media, Telecom and Business Services conference on Tuesday. Here are the highlights. On driving up out of home rates This has been an issue since Jeremy and I came on board…We’ve been putting an emphasis with our people to […]
This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
Vendor: Formetco Products: Digital Billboards, Billboard Hardware, Billboard Lighting, Safety Equipment Address: 2963 Pleasant Hill Rd., Duluth Georgia 30096 Phone: 1-800-367-6382 Formetco is a privately-held firm which manufactures digital signs and sells billboard products. Jock Gibb is Vice President of Sales. He began his career with Formetco in 1993. Today, […]
OUTFRONT has deployed 250 smart digital screens in Boston’s transit system. The MBTA is thrilled by the $100 million in revenue generated from the screens. Boston Magazine writes there’s a backlash against the screens by the Massachusetts Preservation Alliance and Friends of the Public Garden who say that screens […]
TCTimes reports that Outfront Media is seeking to convert a billboard in Fenton Township, Michigan to digital. The board is located on US 23 at Thompson Road. This would be the only one of Outfront’s six billboards in Fenton Township which can be converted to digital. The other boards are […]
The Gainesville Times is reporting that after three years of negotiations, the City has reached a compromise to allow digital billboards. Fairway Outdoor has the majority of the 70 or so billboards and had submitted 15 applications to convert existing static boards to digital. All the applications were denied by […]
Lohud reports that the White Plains County council has approved a new five year deal with Clear Channel Outdoor. Here are the details: Clear Channel is providing 15 digital displays throught the city’s municipal parking system. for the city since 2009. Lease payments will be the greater of 35% of […]
The transportation leader of the US House of Representatives praised the FBI’s use of digital billboards as an effective partnership that saves taxpayers’ money and enhances safety. On November 29, Congressman Bill Shuster, R-PA, published a statement in the Congressional Record, commending billboard operators for donating space to help law […]
Neil Bell of New South Outdoor talked with Insider recently about the benefits of live sports score streaming on digital billboards. How do you incorporate live streaming of scores into your digital billboards? Currently, we are using RippleFeed to update any dynamic content that we have running on our boards. […]
Lamar has produced a 3 minute video showing how to combine digital billboards and dynamic content: day-parting, weather-related ads, traffic-related content , live scores, trending items, countdowns, and social media content. Nice job Ian. [wpforms id=”9787″] Paid Advertisement
