Tag: digital billboards

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]

2 New Cape Coral Digital Billboards

ABC7 reports that Lamar is installing two new digital billboards in Cape Coral Florida.  One billboard is at Veterans Parkway at Del Prado boulevard and the other is at the foot of the Cape Coral Bridge.  The city agreed to lease the land to Lamar in June 2016.  Lamar is […]

Digital Billboards Survive Hurricane Harvey

Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey.  Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient.  Here’s a […]

Watchfire Announces Partnership With Blip

DANVILLE, Ill. — (August 29, 2017) — In another advancement for digital billboard operators, Watchfire Signs announces an industry-exclusive pre-sale advertising plan available on the next 50 billboard purchases. Click to Tweet. The Watchfire Advertising Plan connects billboard operators with Blip Billboards to deliver pre-sold advertising that dramatically reduces the upfront price of any new […]

New South Uses Blip for Digital out of home sales

Montgomery, AL (8/23/17) – New South Outdoor, LLC (New South) today announced a partnership with Blip, a pay-per-flip digital out of home (DOOH) advertising platform, to eliminate the cost and contract barriers that have historically prohibited smaller organizations from utilizing billboards. Blip’s online marketplace will now enable advertisers who aren’t […]

Watchfire Appoints Ben Barr Director of Sign Sales East Coast

DANVILLE, Ill. – (August 23, 2017) – Watchfire Signs (www.watchfiresigns.com), a manufacturer of digital on-premise and outdoor LED signs, announced that Ben Barr has been promoted to director of sign division sales, East Coast, succeeding John Kunze, who is retiring after 26 years with the company. Barr joined Watchfire Signs […]

Fall River Plans 8 digital billboards on city property

The Herald News reports that Fall River, Massachusetts expects to earn $8-10 million upfront and rental fees of $650,000/year for 20 years in exchange for permitting Boston based out of home company Capital Associates to put digital signs on 8 sites owned by the city. Mayor Jasiel Correia’s comment says […]

Bullhead City OK’s Digital in Highway 95

The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city […]

Lamar Launches Personalized Digital billboard Campaign Using Vehicle Recognition Technology for Transformers: The Last Knight

Baton Rouge, LA – June 6, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, and Paramount Pictures, a global entertainment company, have unveiled a dynamic, technology-led digital out-of-home (OOH) advertising campaign to promote the upcoming film release of Transformers: The Last Knight, […]

Palmer, PA resets digital billboard rules.

Lehigh Valley Live reports that Palmer Township, Pennsylvania is revising digital billboard regulations.  The revision follows a November 2015 legal decision to scrap the towns digital billboard ordinance after neighbors complained about billboard lights.  The new ordinance will keep digital signs away from residential areas and require that digital billboards […]