AMA Raised Questions About Outdoor Lighting . . .Here are the Answers By Bill Ripp, Chairman of the OAAA Digital Billboard Committee. At Lamar Advertising Company Ripp is vice president of digital development Six months ago, the American Medical Association (AMA) generated headlines by issuing health warnings about outdoor lighting, […]
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. It consists of a collection of LEDs purchased in Asia. All LED’s are not created […]
Yesterday the outdoor industry won a victory when the US Court of Appeals unanimously rejected Scenic America’s attempt to invalidate federal guidance on digital signs on the grounds that it violated the Federal Highway Beautification Act. You can read the decision here. Here’s an OAAA-prepared timeline of Federal Government […]
Insider would like to thank Jorg Cieslok, President & Chief Executive Officer at Cieslok Media, for allowing us to print his article. In Dave Meslin’s article “Driven to Distraction” he links the distraction caused by digital billboards to automobile accidents as a leading cause of death; he suggests billboards […]
US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. Based on first-half pacing this year, US DOOH advertising revenues are […]
The San Diego Tribune reports that the Oceanside Planning Commission has unanimously recommended that the city council strike language allowing digital billboards from the city code. This is the first step towards overturning an ordinance which allows up to four digital billboards on city-owned property. BGT Media, one of the […]
