Lehigh Valley Live reports that Palmer Township, Pennsylvania is revising digital billboard regulations. The revision follows a November 2015 legal decision to scrap the towns digital billboard ordinance after neighbors complained about billboard lights. The new ordinance will keep digital signs away from residential areas and require that digital billboards […]
By Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]
Here are some excerpts of a talk Lori Sieler gave on Product Management as part of the Daktronics Work Smarter webinar series. Lori is a digital billboard product manager at Daktronics with 20 years’ experience in engineering and product design. What Should You Think About When Purchasing a Digital Billboard? […]
This is the first in a series of profiles of the companies who are trying to automate the out of home sales process. Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) […]
BROOKINGS, S.D., March 13, 2017 (GLOBE NEWSWIRE) — Daktronics (NASDAQ:DAKT) of Brookings, South Dakota, releases the DB-6400, the latest addition to their DB-6000 digital billboard series. This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration […]
When Insider last reported on this case, Scenic America had lost its attempt to overturn federal guidance on digital billboards on appeal and then asked the US Supreme Court to hear the case. Last week, the Supreme Court asked the government and the billboard industry – the defendants — to […]
Virgin Trains is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at UK car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages […]
The Tampa Bay Times reports that the Pasco County Commissioners have agreed unanimously to let out of home advertising companies convert static billboards to digital billboards. The number of digital signs is capped at 37. For each new digital sign the out of home companies must remove six existing signs […]
By Matthew Noll, Marketing Communications Manager, EMC Outdoor Byte, KilobyteMegabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte. (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense […]
At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s […]
