Lamar CEO Sean Reilly was interesting as ever at Adrian Cotterill’s  DailyDOOH investor Conference.  You need to make this conference part of your Digital Signage Week activities. A selection of Reilly’s comments.

On Anna Bager as the new President of the OAAA

The journey that brought Anna here started a year ago.  We sent out a survey to 150 stakeholders in the industry.  It informed the search…We wanted somebody who could help the industry navigate adtech…a bigger presence among ad buyers…we got over 70 resumes…culled that to 12…interviewed 6 candidates…that pool was outstanding…At the end of the day Anna was our unanimous choice.  It should make you feel really really good that someone steeped in ad tech would choose our industry.

On Privacy

I’ve been contacted by the Wall Street Journal and asked if every one of our data sources is GDPR compliant and California compliant and I said yes.

On Lamar’s digital billboards

This year Lamar will do $1.8 billion in revenue.  $400 million (23%) will be large format digital signs.  We have 186,000 faces.  Only 2.3% are digital.  In our airport division we are 47% digital.  It’s unclear how far we can take it.  We’re going to go as fast as we can…

On environmental, social and governance goals.

We have this thing called an ESG score…E stands for environmental…S stands for social… G stands for governance…We can’t run away from it.  It’s real and it’s not going away…If you are a public company you ignore that score at your peril…Lamar is the largest deployer of distributed array solar in the world…We have digital billboards that could be off the grid if and when we get better batteries.

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