Rob Schutz, co-founder and CRO for Ro, the healthcare startup, was interviewed last week on the Making Marketing podcast. He likes out of home although Insider thinks he takes too limited a view of out of home’s capabilities. Shutz’s comments are at the 16 minute mark of the 32 minute […]
Formetco is pleased to announce it is doubling the size of its digital production facility, dubbed “Digital Campus,” to accommodate the company’s growing number of projects. Digital Campus is the facility where Formetco, the nation’s leading outdoor advertising manufacturer and supplier, assembles, tests and packages its LED video displays before shipping […]
Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is CEO. Dan Norton is President. Jerry Norton’s grandson Mike is an EVP. […]
Several readers have asked Insider to do a podcast. We listened. Next week we launch the Billboard Insider Podcast. We will do 20-30 minute bi-weekly interviews with key out of home executives. We’d love to hear feedback or interview suggestions. Email us at billboardinsider@gmail.com or use the form below. […]
Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
Adquick, the Alex Ohanian backed automated out of home sales platform made Business Insider’s list of 57 startups that will boom in 2019. Business Insider asked two dozen VC investors to list hot startups. Niki Pezeshki of Felicis Ventures said this about Adquick: What it does: AdQuick offers a marketplace for […]
The Garrett County Republican reports that the Deep Creek, West Virginia Watershed Sign Committee is preparing to suggest changes to the Garrett County planning commission on how to make the sign code Reed v Gilbert compliant and how to deal with digital signs. The committee hopes to complete work in […]
“It comes down to being able to generate revenue to support city services that are not tax dollars” Justine Roj, director of Communication and Special Events, City of Rochester. WHEC and the Rochester Democrat and Chronicle report that Rochester, New York is seeking to raise $250,000 via a 24 month pilot […]
Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
WECT6 has an article on a nonprofit in Southeastern North Carolina which has spent $1,200 to run ads on a Grey Outdoor static and digital billboards criticizing the Chemours Company for releasing contaminants into the environment. Insider’s take: Billboards are a form of speech. A North Carolina non-profit is using […]
