Author: billboardinsider

Out of Home Magical for Daniel Chan

Bay Area magician Daniel Chan is a fan of billboards.   He’s used them to effectively promote his business.  Chan is currently running an ad on a 15′ x 27′ double-sided, digital billboard located in Hayward, CA. Visible to traffic traveling to and from Hayward, San Leandro and Union City. SF […]

Decaux to keynote 60th FEPE Congress

International Out of Home association FEPE International’s 60th anniversary Congress is now open for registrations. Congress, with the theme The Fame Game, will be held at the Intercontinental Hotel in Dubai from May 1 to 3 2019. The Keynote Speaker is Jean-Charles Decaux. Jean-Charles alternates with his brother Jean-Francois Decaux […]

Hamlin on CA 3168

Richard Hamlin, a California out of home attorney sent Insider this notice of a recently enacted law which impacts California out of home companies.  If you have questions about the law contact Richard at 310-216-2165 or rhamlin@hamlinlaw.com From time to time we spot a new case or statute that we […]

State Outdoor Advertising Regulators

Need to contact a state’s outdoor advertising manager but don’t know who to call.  Here’s a most recent list of State Outdoor Advertising managers compiled by the National Association of Highway Beautification Agencies. ALABAMA Mark T. Waits Assistant State Maintenance Bureau Chief Alabama Department of Transportation 1409 Coliseum Boulevard Montgomery, […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Leonard and Company

Company: Leonard and Co. Inc. Markets:  California Headquarters: 5199 E Pacific Coast Highway, Suite 305, Long Beach, CA  90804 Phone: 562-597-0001 Leonard and Company owns and operates billboards and wallscapes in California.  The company was founded in 1962.  The company’s billboards are concentrated in the following areas of Los Angeles: […]

Daktronics sales and net profit up in 2Q fiscal 2019.

Digital billboard maker Daktronics reported increased revenues and profits in the second quarter of fiscal 2019 (3 mos ended October 27, 2018).  Here are the results of the earnings release and earnings call transcript. Revenues increased 2.4% to $173 million during 2Q fiscal 2019 (3 months ended October 27, 2018).  […]

By Roads, Rail and Air: High Volumes of Holiday Travel

The phrase “Get Out of Home” especially applies to the Thanksgiving holiday.  Here is a snapshot of high-volume travel: Air A record 30.6 million passengers are expected to fly between November 16 and 27, said Airlines for America.  Sunday, November 25 was projected as the busiest day during that period.  […]

Thank You

Insider is taking the day off tomorrow for Thanksgiving.  Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]

Geopath Market Spotlight: Macon

Did you know: There are more Cherry Blossom trees in Macon than there are in Japan. A large tropical storm in 1994 brought so much rain and flooding that Macon temporarily became an island! This week’s Geopath Market Spotlight focuses on the Macon DMA. Infographics for the top DMAs and […]