Author: billboardinsider

Ron Camhi on the Inglewood Case

Billboard Insider has written before about the Inglewood legal dispute.  We talked about the case with out of home legal expert Ron Camhi, who is a Partner and head of the Advertising and Digital Media Group at Michelman Robinson Ron, How did you get involved with the out-of-home industry? My […]

Readers talk Out of Home ad escalator clauses

Some reader feedback on yesterdays article where we quoted Jim McLaughlin on ad contract escalators. Hicks Outdoor founder Greg Hicks likes a 4 period minimum with an ability to convert to an annual rate at a slightly lower cost  As a small independent we do a 4 period minimum plus […]

Somo and ember Partner for Video Taxi Advertising in Vegas

  New York, NY – SOMO, a leader in digital taxi top media, today announced a new strategic sales partnership with ember, an in-car TaxiTV advertising platform operating across the Las Vegas taxi market. The partnership gives advertisers access to premium in-vehicle video media that extends SOMO’s media network from […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant with 400 total faces including 12 digital faces in Texas.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around […]

Reader feedback on minimum length ad contracts

On last week’s Bell Board Podcast, out of home sales expert Kevin Gephart said to avoid focusing on short term ad contracts.  Here are the results of our readers poll on the minimum length of ad contract out of home companies will accept.   Jim Mclaughlin says you should also […]

Yes, This is Spam

Billboard Insider reader Ken Wingate of Wingate Outdoor writes.. I have a situation that has me wondering if it is exclusive to me or if it may be an industry wide scam. I get at least one email a day similar to the attached file. They all have the basic […]

JCDecaux connects DOOH inventory to programmatic in Latin America

Paris, 20 July 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its […]

Kevin Gephart on short term versus long term sales contracts

On last week’s Bell Board Podcast out of home sales expert Kevin Gephart said this about selling short term versus long term out of home contracts. I wrote an article about that, and I got an email from someone well-known in the business who said, “Kevin, I agree with you […]

New OAAA PSA Opportunity: Support Heatstroke Prevention Awareness

OAAA is proud to once again partner with the Ad Council to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths Tragically, 12 children had already lost their lives in hot car incidents this year (as of July 10, 2026), highlighting the continued need […]

Company of the Day: Pro Billboards

Company: PRO Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 18 faces including 8 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]