Author: billboardinsider

Three predictions for the US Out of Home Industry

On last week’s Bell Board podcast Billboard Insider’s Dave Westburg made three predictions for the US out of home industry. Clear Channel goes public as a REIT within 5 years Let me make a prediction: Clear Channel Outdoor is going private in the Mubadala Capital transaction, and I predict it […]

Adams Outdoor Advertising Acquires 15 Assets from Encore Outdoor Advertising

Lansing, MI — April 30, 2026 — Adams Outdoor Advertising (“Adams”) today announced the successful acquisition of 15 billboard assets, including 13 static and 2 digital faces, from Encore Outdoor Advertising, a family-owned out-of-home company serving Northeast Pennsylvania. Encore Outdoor Advertising (“Encore”) has built a strong presence across Wayne, Pike […]

Talon Adds New North American Head of Effectiveness

The tightening link between media investment and measurable business outcomes is driving agencies to better demonstrate impactful results for its clients’ out-of-home investments. Talon’s new head of effectiveness role is a story about where OOH is going – toward unified global standards, deeper analytics and a more accountable future for […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates a billboard plant with 1,687 faces including 71 digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The […]

Brian Cone on Getting into the Out-of-Home Advertising Insurance Business

Vendor: The Cone Company Products: Out-of-home insurance (general liability/umbrella, property/inland marine, advertising/media liability, cyber, directors and officers, key exec and buy-sell life products) Address: 4121 Carmichael Rd. Suite 502, Montgomery, AL 36106 Email: bcone@theconeco.com Phone: 334-272-4791 Brian Cone grew up in the insurance business—literally. He spent summers working at his […]

Spotzi Expands Products

AMSTERDAM, the Netherlands – April 29, 2026 – Spotzi, a provider of location intelligence and Out-of-Home (OOH) planning tools, today announced that its real-world audience segments — previously only available in OOH-focused programmatic environments — can now also be activated within leading online DSPs. This expansion enables advertisers to use […]

Using AI in Out of Home

Billboard Insider’s Dave Westburg was a guest on the Bell Board Podcast last week.  Here’s part of the conversation where Bell Board podcast host Neil Bell and Dave discuss how they are using AI in the out of home business: Are you using AI to run your business? I’ve been […]

Company of the Day: Milestone Outdoor

 Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. What’s new in the past year? The past year for Milestone has been all over […]

Charley MacIntyre on Out of Home Sales and Marketing

Billboard Insider is running a series of interviews with out of home legend Charley MacIntyre who recently sold Bullfrog Outdoor to Adams.  Last week Charley talked about site development.  Today he talks about sales and creative. You started in sales. What does selling outdoor mean to you? Make a friend. […]