How do you stand out in a world where everyone’s inbox is getting overwhelmed with low-quality, high-frequency, AI-sourced drivel. The human touch. We had a nice discussion with Circle Graphics CEO Rod Rackley at the OAAA show earlier this month. Look what arrived today in the mail today. A vinyl […]
Good news if you have a roadside billboard plant. Vehicle miles traveled was up 0.7% for April 2026 and is up 1.2% for the first four months of 2026. The increased was the most pronounced in the North Central states and South Atlantic States. Miles travel declined in the West […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates billboards and kiosks in more than 30 cities in the US. The firm was started in 2004 and has 180 employees. Pete Scantland is CEO. Danielle Williamson is Executive Vice […]
US out of home revenue growth outpaced both inflation and the US economy in the first quarter of 2026 as you can see from the chart below. US out of home revenues grew by 7.1% in the first quarter of 2026 compared to 6% growth in the US nominal GDP […]
The World Out of Home Organization (WOO) today announced the results of the first ever independently aggregated global study of programmatic Digital Out-of-Home (pDOOH) advertising spend, revealing that the channel generated approximately $1.4 billion in revenue globally in 2025 — equivalent to 7% of total DOOH expenditure. The landmark study, […]
Billboard Insider is running an interview series with John Musick who has 50 years experience in out of home. Last week he talked about entering the out of home business. Today he talks about building signs. Tell me about the very first sign that you built on your own. It […]
Laist and Los Angeles Times report that there are dueling initiates which would impact billboards, parking fees and taxes in Inglewood. Inglewood Residents for Stadum Accountability, which is funded by WOW Media and WOW Media CEO Scott Krantz is seeking petition signatures for an initiative to cap SoFi stadium parking […]
New York, NY – June 9, 2026 – Talon, the world’s leading independent Out of Home agency, has appointed Sarah Kim as Managing Director of Talon Canada. Promoted from her role as SVP, Investment & Strategy, Kim has played a central leadership role in the business, helping to shape its […]
Company: OnsiteInsite Markets: Arizona Address: 6200 E. Thomas Road, Suite 201, Scottsdale, AZ 85251 Email: info@azbillboard.com Phone: 480-990-0800 OnsiteInsite is a locally owned and operated company with a plant of 14 by 48 billboards along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and the Price Freeway Loop 101 in […]
Yesterday we published Billboard Insider’s 2026 list of billboard structure painters. While the topic is fresh we are reprinting Jon Odom’s thoughts on the importance of painting your billboard structures. Jon’s comments come from a January 2021 Billboard Insider podcast interview. Jon Odom on the importance of painting a billboard […]
