Lots of interest in billboard software to judge from the number of responses to our poll. Here are the results. 40% of our respondents use Apparatix, 28% use something else, 14% still use an excel spreadsheet, 10% use Billboard Planet and 9% use SignDash. We’d love to hear more about […]
By SignValue Dallas’ proposed billboard program is unusual for several reasons. The proposal to the city is coming from the City’s Parks, Trails and Environment Committee. In most markets, parks and environmental interests are more often associated with billboard opposition than billboard development. It also reflects a broader macro trend: […]
LONDON AND NEW YORK – August 11 2026 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home media and its growing role in the omnichannel mix, has today announced the launch of a new UK chapter of its Women’s Empowerment in Digital Out of Home […]
A reader asks us what software people use to manage their out of home advertising companies. Some people use an excel spreadsheet. Signdash makes a simple, easy to use system which is popular with smaller billboard companies. Apparatix and Billboard Planet have more complicated systems with more capabilities. What do […]
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which was started in 1974 and operates a plant of billboards and spectaculars in Southern California. In July 2018 Regency sold 35 billboards along the Sunset Strip to […]
“Our business is in a terrific place” was how Lamar Advertising CEO Sean Reilly began Lamar Advertising’s 2Q 2026 earnings call. Here are the results of Lamar’s 2Q 2026 earnings release and earnings call, sponsored and analyzed by SignValue. Revenues increased 6.5% to $617 million for the second quarter of […]
Neil Bell interviewed Matt Schulze on the Bell Board podcast. Here’s what Schulze said about staying safe on a billboard. Let’s talk safety. The vertical fall-arrest cable on ladders — is that required now? Everything over about 25 feet is required to have a ladder safety cable. Your ladder starts […]
Programmatic digital out-of-home (pDOOH) is thriving, bringing digital speed and accountability to a medium built on real-world reach. But as the channel’s capabilities expand and campaigns become more sophisticated, so do the investment strategies behind them. To better understand the trends and shifts defining today’s programmatic OOH marketplace, we analyzed […]
Company: Reagan Advertising Markets: Indiana, Iowa, Minnesota, Nevada, Tennessee, Texas, Utah Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor was started in 1965 and is privately held. Reagan is the 5th largest out of roadside billboard company in the US with 9,300 total faces including 300 digital […]
OUTFRONT had an outstanding second quarter of 2026. Here are the results of the OUTFRONT 2Q 2026 earnings release, earnings presentation and conference call, sponsored and analyzed by SignValue. Revenue increased by 14% to $523 million. Billboard revenue grew 8%. Transit revenue was up 32%. CEO Nick Brien said that […]
