Author: billboardinsider

AI can pitch ideas but it shouldn’t approve the billboard

Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]

DPAA Launches a Podcast

Barry Frey and the DPAA have started a podcast called the Launchpad of Innovation. NEW YORK – August 27, 2026 –  In a media environment engineered around algorithms, optimization and increasingly predictable advertising, Liquid Death has built one of marketing’s most talked-about brands by following a very different rule: “If […]

Company of the Day: Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties.  The company was started in 1949.  Neil Sapp is President.  Matthew Sapp is an account executive.  Zachary Sapp handles graphic design.  The company’s […]

Huntington Billboards Sells Florida Assets to Lamar

Huntington Billboards (“Huntington”) announced today the sale of its Florida outdoor advertising assets to Lamar Advertising Company (“Lamar”).  Stark Capital represented Huntington Billboards in the transaction. The transaction included 48 existing advertising displays, consisting of 42 static displays and 6 digital displays, along with 8 additional displays currently under development. […]

The Role of Constructive Notice and Inquiry Notice in California Billboard Leases

By Richard Hamlin and Marnie Cody, Hamlin|Cody Law Firm Constructive notice can become important when property subject to a billboard lease is sold, refinanced, or otherwise transferred. The issue is not limited to whether a new owner personally reviewed the lease. It concerns whether the circumstances were sufficient to place […]

Adgile is one of 2026 Inc 5000 fastest growing companies

  Adgile Media Group, the category leader in truck-side advertising and the largest tech-enabled final-mile delivery media network in the U.S., today announced it has been named to the 2026 Inc. 5000 list  of the fastest-growing private companies in America — marking the second year in a row Adgile has […]

Relevant DS introduces new scheduler for theater lobbies.

MINNEAPOLIS, MN, UNITED STATES, August 27, 2026 /EINPresswire.com/ — Relevant DS, the modern SaaS digital signage platform purpose-built for entertainment, today announced the launch of its next-generation RELEVANT DS Dynamic One-Sheet Scheduler™, alongside a strategic alliance with eclipse advertising President and CEO Steve Dubb and award-winning entertainment marketer Dave Doré, […]

Company of the Day: Sandau Bros sign

Company: Sandau Bros Sign Company, Inc. Markets:  Iowa Address: 1627 9th Avenue, Council Bluffs, Iowa. 51501 Email: rog@sandausigncompany.com Phone: 1-712-328-2342 Sandau Bros operates a banner, sign, bus bench and billboard plant in Council Bluffs, Iowa.  The company has 9 billboard faces including 2 digital faces and 57 bus benches.  The […]

This should keep you up at night

What if your business manager kept your OOH company’s financial information in their head? Or on Post-it notes? Or in a notebook they took home every night? You’d be terrified! I continue to be surprised by how many OOH companies allow something similar with one of their most valuable assets: […]