Here are some excerpts from out of home broker Marty Williamson’s speech at last week’s IBOUSA show. Getting into out of home I’m President and CEO of Williamson & Associates Mergers and Acquisitions. This year marks my 40th anniversary in the OOH industry. My start was in 1983, after my […]
Kelly Gray has more than 35 years experience selling out of home. He is currently a Senior Account Manager for Pacific Outdoor in Seattle. Billboard Insider talked with Kelly about trends in the Seattle out of home market. What trends do you see in the national out of home sales […]
SAN JUAN, Puerto Rico – Out of Home Media, LLC (“OOHM” or the “Company”), the 2nd largest out-of-home advertising operator in Puerto Rico, announced that the Company has been acquired by Hello Media, LLC (“Hello Media”). OOHM’s operations included 94 advertising displays, including 70 digital displays, predominantly located in the […]
Vendor: SkyDragon Designs Products: Digital billboard scheduling and management, billboard ad design, billboard invoicing and billing Phone: 706-207-1730 Email: Leslie@skydragondesigns.com Skydragon Designs schedules and manages digital billboards and provides creative design services for independent billboard operators. Billboard Insider talked with Leslie Morris, the company’s founder. What’s new since we talked […]
Todd Turner and Richard Molinaro of Up to Something gave an entertaining short course on out of home creative at the IBO conference. You can access their talk at http://uptosomething.agency/ibo-talk-2024 . Billboard Insider’s favorite slide is this one which reminds us that we need to be memorable, as well as clear. To […]
NEW YORK – April 9, 2024 – Captivate, North America’s largest on-the-go news & entertainment network, is excited to announce our next chapter of growth by welcoming Leigh Lowery as the company’s first female Chief Revenue Officer, alongside the unveiling of a refreshed brand identity. Lowery rejoins the team as […]
Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 10 static faces including 4 digital faces in Central Louisiana. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]
In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
At last week’s IBO Spring 2024 conference, Place Exchange CEO Ari Buchalter talked about the importance of impression measurement and the pending release of out of home measurement standards by the MRC. We’ve excerpted his comments here. Why impressions are important. If we look at the advertising market – almost $400 billion […]
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty provides Coroplast […]
