Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of December 2023. Some observations: No surprise that the cost of debt goes up as leverage goes up. Clear Channel […]
Genlogs rents space on billboards for privacy-enabled sensors to measure the flow of commercial trucks in the US. Blake Balch, Genlog’s Chief of Partnerships shares a success story: I wanted to share a really cool story that never would have happened if you did not run that first article that […]
For Q3 determine if you are on track to make your sales budget. A key to selling more 00H faster is planning for a sufficient prospecting/sales cycle. Don’t waste valuable, limited sales time pursuing new business with too short of a sales cycle. It’s unfortunate that management (for their own […]
The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. How did you get […]
Franklin Outdoor’s Dan Franklin tells Billboard Insider there’s still a place for i-beams in a monopole world: “I saw your article on the Lindmark I-Beam build and it made me think of this build that we just did in Albany Minnesota. The site was very tight with setbacks and we […]
Noah Hilliard is a Real Estate Manager at Legacy Outdoor Advertising. He’s also the third consecutive generation of the Hilliard family to enter the out of home business. Talk about the Hilliard family and out of home… Our family has been in the Out of Home industry for around 60 […]
Company: Lightbox OOH Video Network Markets: Nationwide Address: 292 Madison Avenue, Floor 10, New York, New York. 10017 Email: sales@lightboxooh.com Phone: 646-367-5300 April 16, 2024. Billboard Insider has learned that about a month ago, Lightbox closed its doors and shut down. Most of the assets were assumed by the real estate owners – […]
OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show. Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis […]
