In the world of advertising, brands battle for consumer attention across a myriad of mediums and the competition is fierce. From digital platforms to traditional print media, audio, and video, every channel vies for a slice of the advertising pie. How many advertising sales reps are currently working in your […]
At last week’s IBO Spring 2024 conference, Place Exchange CEO Ari Buchalter talked about the importance of impression measurement and the pending release of out of home measurement standards by the MRC. We’ve excerpted his comments here. Why impressions are important. If we look at the advertising market – almost $400 billion […]
Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County. In addition to billboards, Liberty provides Coroplast […]
Here are the highlights of day 2 of the IBOUSA spring 2024 conference. John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had […]
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]
Here are five things about Link Media Outdoor which Billboard Insider learned from reading the 2023 10k of Boston-Omaha. Scale, Scale, Scale Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items […]
Here is day one of the IBOUSA Spring 2024 conference in five quotes. Chris Cowlbeck says the IBO is still growing. In the last 8 weeks there are 20-30 companies who are knocking on our door who want to be a part of things… Ryan Joyce, Genlogs talks about a […]
Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]
Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments. Wallace started Southeastern Media in 2012 and had 14 digital billboard faces. Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]
OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]
