Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and whether local zoning codes can be pre-empted by a state code. California out of home attorney Richard Hamlin of Hamlin|Cody says California approaches these issues differently… Count on California to approach these subjects differently. Vesting: Filing […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]
Here’s a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don’t sell people something that won’t work The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of […]
Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia. The company was founded in 1937. In addition to Billboards McBride designs, manufacturers and […]
Bill Durden on how to market empty billboards Stop putting up phone numbers on billboards. Start building your brand…If we can’t make ourselves famous how do we make our clients famous. Northrim Bank’s Steve Haggard on entering the out of home lending business We are looking at loans of $5-15 […]
At yesterday’s Spring 2026 IBO show Bill Durden of Durden Outdoor encouraged independent billboard companies to use empty billboards to build their brands. Here’s a summary of his comments together with some of his billboards: “Around 2015 I had a voicemail intro on my cell phone…The voicemail said “I can’t […]
SignValue has prepared this analysis on JCDecaux’s December 2025 financials. If you have questions, contact one of SignValue’s experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in […]
SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 4Q 2025 financials: If you have questions, contact one of SignValue’s experienced analyst for a free and confidential consultation at info@signvalue.com or call 480–657–8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
