Author: billboardinsider

Andy Goodman on Accessory Uses and Out of Home Leases

In his last column out of home leasing and development expert Andy goodman talked about what to do when you get a condemnation letter.  Today he talks about accessory uses and out of home leases. People want to lease space on billboards for cell phone antennas, weather cameras and data […]

Does Cracker Barrel Advertise on Digital Billboards?

In response to Cracker Barrel and Out of Home, a reader asks… I’m curious to what percentage of those are digitals if any? I think they’re pretty much a static driven marketing plan but interested if they do any digital? Does Cracker Barrel advertise on digital billboards?  Email davewestburg@billboardinsider.com or […]

Company of the Day: Kelso Advertising

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is is a Florida out of home advertising company.Kelso Outdoor Advertising, LLC was founded by Company President Pat Kelso who began his outdoor advertising career as a sign painter for Adams Outdoor […]

Cracker Barrel and Out of Home

Most of you have Cracker Barrel as a tenant on one of your billboards.  Cracker Barrel’s 2023 10k says this: “Outdoor advertising (i.e., billboards and state department of transportation signs) is the largest advertising vehicle we use to reach our traveling and local guests.”  Billboard Insider has prepared an analysis […]

Should Sales Managers Also Be Sales Reps?

Billboard Insider sales columnist Kevin Gephart is running a series of conversations with Chris Lytle who has trained sales professionals for 44 years.  Today Kevin and Chris discuss whether a sales manager should be a sales rep. What’s wrong with having a sales manager carry a book of business? Kevin […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Keenan Media

Company:  Keenan Media Markets: Georgia Address: 1385 Iris Drive SE, Conyers, GA  30013 Email: Info@KeenanMediaLLC.com Phone: 678-806-3473 Brett and Lane Keenan founded Keenan Media to develop out of home locations in Georgia.  The company has 29 total faces including 8 digital faces. Brett Keenan, Co-Owner, Keenan Media Brett & Lane, what prompted you to enter […]

Sean Reilly on How to Grow Out of Home Cashflow Margins

Sean Reilly gave a short course in how to grow your out of home company cashflow margin at an appearance at the JP Morgan Media and Telecom conference this week.  Some of the highlights: How Lamar grows margins… The trick to margin expansion in the Billboard business is really really […]

JCDecaux North American Revenue up 6% in 2023

Billboards are growing very slowly and other sectors are growing fast.  That’s how you can summarize JCDecaux’s 2023 financials.  Here are the results from the JCDecaux 2023 earnings release.  We have translated the financials from euros to dollars using today’s exchange rate of 1 euro to 1.095 dollars. Total revenue […]

Company of the Day: InSite Street Media

Company: InSite Street Media Corporate Office: 15303 Ventura Blvd. Suite 1490, Sherman Oaks, CA 91403 Markets: Nationwide Phone: (310) 559-1600 Email: arockwell@insitesm.com InSite Street Media operates a plant which includes 5,802 transit shelters, 10,345 benches and 215 bus wraps, nationwide. Billboard Insider talked with Keith Thompson the company’s outgoing CEO. Keith, how […]