Author: billboardinsider

Federal Appeals Court Strikes Sugar Warning

San Francisco’s required warning labels on ads for sugary drinks violates First Amendment free speech protection, a federal appeals court has ruled. The ruling was a victory for out of home advertisers, the beverage industry, and retailers. On January 31, the full US Ninth Circuit Court of Appeals (11 judges) […]

Company of the Day: New South Outdoor

Company: New South Outdoor Markets:  Alabama Address:  2135 Interstate Drive #123, Opelika, AL  36801 Phone:  334-625-0345 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in east Alabama with a concentration in Opelika and Auburn.  The company has innovative tiger tail billboards which play up loyalty for the Auburn Tigers in […]

Vendor Profile: Hennessee Graphics

Company: Hennessee Graphics Phone: 423-693-5155 Email: Joe@hennesseegraphics.com Joe Hennessee of Hennessee Graphics is an independent graphic artist with 30 years experience designing out of home ads in addition to managing out of home plants in Florida and Texas.  Insider talked to Hennessee last week How did you get involved with […]

New and Noted February 2, 2019

Media Village has a piece titled: Year of the woman: In Congress, IN hollywood and In OOH.  The article cites prominent female OOH leaders – Nancy Flether, Kym Frank and Jodi Senese – and mentions the Billboard Insider list of 362 women OOH executives. Huntington Outdoor’s Jena Powell made the […]

Appeals Court Hears Important Billboard Case

A federal appeals court heard oral arguments on January 30 on the constitutional (free speech) challenge to billboard law. Each side was allotted 15 minutes before a three-judge panel of the US Sixth Circuit Court of Appeals in Cincinnati, OH. The case (Thomas v. Schroer) eventually could be appealed to […]

Lighting Credits

Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]

Lafe Schneider on the Benefits of Blip

Toledo, Ohio based TDO Advertising uses Blip Billboards to manage 14 digital billboards.  TDO Outdoor’s General Manager Lafe Schneider shares his experience using Blip: Using Blip has increased our revenue.  Blip brings in a new class of advertisers. Current advertisers may look into Blip but will quickly find out it’s […]

Daktronics Displays at Football’s Biggest Game

BROOKINGS, S.D. – Jan. 28, 2019 – When the best football teams from each conference collide in Atlanta, Georgia, for the biggest game of the year, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will have a hand in creating the atmosphere and experience for everyone in attendance. This year, Mercedes-Benz Stadium will host the New […]

Geopath Market Spotlight: West Palm Beach

Did you know: West Palm Beach has almost fifty miles of shoreline within its area. The National Croquet Center in West Palm Beach is the world’s largest croquet center. This week’s Geopath Market Spotlight focuses on the West Palm Beach DMA. Infographics for the top DMAs and much more are […]

Company of the Day: Myrtle Beach Outdoor

Company:  Myrtle Beach Outdoor Advertising Markets:  North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC  28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina.  The company was started in 1996.  Anne Jernigan is the […]