NEW YORK, Oct. 30, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a partnership with the Italian National Tourist Board to illuminate the sensational experiences and attractions in Italy to spur first-time and return tourism. With picturesque scenes of nature, historical sites, local culture and more, the campaign […]
Some readers disagreed with Insider’s skeptical post Monday about the Netflix Regency billboard purchase: Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl […]
Digital billboard ads can be designed fast, input fast and changed fast. You need to carefully monitor content, however, to avoid offending community sensibilities. Tommy Teepell, Lamar’s CMO shared this cautionary story at last week’s DailyDOOH Investor conference: “All you have to do is make one mistake and we did […]
Did you know: Throwing snowballs in Buffalo is prohibited by city law, unless within certain designated areas. Buffalo’s Turkey Trot is the longest continually running footrace in America, starting in 1896, inspiring similar races all around the country. This week’s Geopath Market Spotlight focuses on the Buffalo DMA. Infographics for […]
Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was founded by Company President Pat […]
By Steve Richards (president/partner, Mile High Outdoor & Pacific Outdoor) Nancy Fletcher of OAAA spoke to leadership of our affiliated companies (Mile High Outdoor, Pacific Outdoor Advertising, and American Outdoor Advertising today in Phoenix (November 5, 2018). She spoke about the future of independent billboard operators, offering encouragement and recommendations […]
Outfront Media had a solid third quarter of 2018. Outfront CEO Jeremy Male started the call by saying “It was a very satisfying quarter. We grew revenues across the board, Billboard, Transit, Local, Nationala, US Media and other.” Here are the results of the 3Q 2018 earnings release. and earnings call […]
Netflix is a b-to-c company growing 35%/year in an unregulated industry where success is dependent on (1) developing great entertainment content and (2) maintaining a great consumer interface. Why would Netflix want to spend $150 million and dilute management focus by entering a regulated b-to-b industry which is growing 3%/year? […]
Free speech advocates are trying to chip away at transit-ad policies banning messages that could cause trouble. Transit authorities defend ad limits as necessary restraint for safety and well-being of passengers and employees. Here is an update on litigation, showing mixed outcomes: Philadelphia A federal judge, at a hearing on […]
Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies. Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]
