Ike Wingate, founder and President of Wingate Media reminds us what’s important: When it comes to something I pursue outside of the office, it really comes down to trying to be the best husband and dad I can be. This picture pretty much sums up literally and figuratively what I […]
You can protect your billboard leases from being extinguished by a non-governmental foreclosure by recording your leases or easements. Government foreclosure for unpaid taxes is another matter. Read this risk disclosure on page 7 of the rating documents for the $505 million Adams Outdoor debt issue: “If the fee simple […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did […]
The bond rating document for the Adams $505 million debt issue tells you four things about Adams and Fairway’s operations. The billboards which are pledged as collateral for the debt issue do not constitute all of Adams and Fairways billboards but are a large enough sample to provide insights into […]
Cincinnati’s City Council voted to repeal its recent, significant increase in billboard fees. The unanimous vote to scrap the fee increase occurred October 10 in open session of the council that was live-streamed on the city’s website. Norton Outdoor and Lamar Advertising had challenged the fee increase in court, along […]
Magna has issued an updated advertising forecast for 2019 and 2020. The good news: Magna has revised projected OOH growth upward by 0.5% in 2019. OOH is the only form of traditional media which is growing. Magna projects out of home revenue growth of 2.4% in 2019 and 2.5% in […]
Did you know: The Milwaukee Wave, the city’s professional indoor soccer team, is the oldest soccer club in the country, operating in the city continuously since 1984. The US Bank Center in downtown Milwaukee is the tallest building in the state, standing 601 feet. This week’s Geopath Market Spotlight focuses […]
Company: Iconic Sign Group Market: Texas Headquarters: 1826 SPID, Suite B, Corpus Christi, TX 78416 Phone: 361-883-7446 Email: info@iconicsg.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. In addition the company operates […]
You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards. Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
