Author: billboardinsider

Solar Billboard Picture Tutorial

Earlier this week solar powered billboard expert Kevin Conlin discussed the state of the art in solar powered billboards.  Today Kevin continues his discussion using pictures to illustrate his points. Areas of the country with cloudy winters require a larger solar array to compensate, such at this 3160W array in […]

RIP Aretha Franklin

Out of home companies are commemorating Aretha Franklin’s remarkable life.  Lamar is running creative on 500 units across the US. Here are Aretha Tributes by Outfront Media, Joyce Outdoor and Marquee Media.   Here’s a free Aretha Franklin billboard design which you can obtain from the Daktronics website. [wpforms id=”9787″] […]

Company of the Day: Fluhman Outdoor

Company: Fluhman Outdoor Media LLC Markets: West Texas, Southeastern New Mexico Headquarters:  505 South Arthur Street, Amarillo, TX  79102 Phone: 806-678-7778 Email: bruce@fluhmanoutdoor.net Fluhman Outdoor Media (FOM) began in the summer of 2013, and in just five years has grown to over 400 billboards in West Texas and Southeastern New Mexico. […]

Another Locality Accepts Digital Billboards

Darlington County (South Carolina) changed its sign ordinance to allow digital billboards; the new ordinance was approved August 13. Those advocating updates to local controls to keep pace with technology will find model components in the Darlington County. Here’s how the county changed its ordinance: The county added a definition […]

Huntington Outdoor builds 400th billboard face.

Huntington Outdoor just celebrated the construction of its 400 billboard face.  Insider is impressed by what Justin Powell has accomplished and also by how Huntington used the announcement to generate additional advertising business.  Are you celebrating your accomplishments?  Here’s Huntington’s press release.   We are very excited to announce that we […]

New and Noted August 16, 2018

Last week Insider talked about non-profits as a revenue source. Wisconsin non-profit “Be Amazing” has purchased 5 Lamar billboards in Wausau, Wisconsin to spread the word about the group. Out of home executive Arthur Donaldson, Sr. died earlier this month.  Donaldson entered the out of home business in 1956.  He founded […]

Kevin Conlin on Solar Powered Billboards

Reader Sharrod Delia of Delia Outdoor Advertising asked Insider for an update on the state of the art for solar powered billboards.  To get an update Insider interviewed Kevin Conlin, a consultant who specializes in solar powered billboards. Kevin, what parts of the country have the best sun for solar […]

Watchfire Wins $30 million Las Vegas Renovation

DANVILLE, Ill. — (August 13, 2018) — The largest single video screen in the world is getting a next-generation reboot, and Watchfire Signs of Danville, Ill. has been selected to imagine and manufacture it. Watchfire was selected from among 15 digital screen manufacturers from around the world to completely rebuild the canopy that is part […]

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of the locations located in […]

Who’s controlling expenses at the Big Three

A good out of home management team grows revenues faster than expenses.  An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant.  You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]