Don’t be shy about asserting your rights if a zoning or planning board doesn’t follow the rules. That’s the lesson of Borough of Castle Shannon vs Steel City Billboards. Insider talked with Steel City Billboards owner Mitchell Fowkes. What was the dispute? Steel City Billboards went to Castle Shannon Borough to […]
LA times published an article on Netflix and billboards. The takeaway: Sunset Strip billboard rents are up 20-35% since Netflix’s purchase. It’s supply and demand. The supply or billboards on the strip has shrunk since Netflix bought 18 boards from Regency. Demand is as high as ever. Seeking Alpha’s […]
Did you know: The Orlando Public Library is the largest public library building in the state of Florida, covering 290,000 square feet. The tallest building in the city of Orlando is the SunTrust Center, standing at 441 feet. This week’s Geopath Market Spotlight focuses on the Orlando DMA. Infographics for […]
Company: Irish Sign Co Market: North Dakota Headquarters: 2302 University Drive S. Fargo, ND 58103 Phone: 701-371-5018 Email: info@IrishSignCo.com Irish Sign Co is owned by Simon and Whitney Irish. They operate a digital billboard in Fargo, North Dakota. Pricing ranges from $325-500/week per slot. [wpforms id=”9787″] Paid Advertisement
By Richard Rothfelder, Rothfelder and Falick With the 2018 Midterm Elections less than a month away, I have received numerous questions from my corporate and individually owned billboard clients regarding political advertising on their billboards: What can be advertised for state and federal elections? What rules apply and how do […]
Clear Channel CMO Dan Levi was interviewed by Patrick McGinnis on the AW360 podcast last week. Here’s Levi talking about how a data-driven approach to out of home can benefit clients: We’re showing great results to our clients. Retailers, QSR clients, consumer packaged goods, automotive. These are the biggest categories […]
The Boston Globe reports that Tom Sullivan (Lumber Liquidators and Cabinents to Go) and RJ Valentine (MBA Umbrella group) are fighting over the right to install a digital billboard on I-93 in Braintree, Massachusetts. There’s a 1,000 foot setback between digital billboards in Boston so there will only be one […]
Ben Billups was interviewed on Zach Hyder’s Dendrocast podcast last week. Here are some of the highlights. On why he entered the out of home business. Creativity. Technology. Real Estate. All three coming together to create an open canvas. On whether out of home can improve its 4% share of […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH 45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana. The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. Jena and Haleigh Powell head up […]
