Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with Porlier this week. Brent, what’s […]
Author: billboardinsider
Out of Home Sales Commissions
Insider has received a couple requests for information on out of home sales commissions. Here’s what he knows. Insider sees commissions of 10-20% of collections at independent out of home companies. Commissions are paid on collections, not booked revenues in order to minimize bad debts. Insider hears that commissions are […]
Alcohol Marketing and Out of Home Media
Reprinted with permission of Emily Fritz, Marketing Manager, do it outdoors media. Alcohol is part of our everyday lives. But as an alcohol brand marketer, you know alcohol marketing is not as simple as that. Sure, I like to sip on rose wine when I’m unwinding after a long day. […]
5 Things About Boston Omaha
Here are five things Insider learned after reading Boston-Omaha’s 10k and Annual Letter. The annual letter is a model for how to communicate clearly with investors without hiding behind legalese. Boston-Omaha is the parent of Link Media Outdoor. The investment thesis: barriers to entry and attractive investment opportunities. The 10-k […]
Nancy Fletcher on Why You Should Attend the OOH Conference 2019
OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast. Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing. It’s at the Aria Resort in Las Vegas. It’s equal parts celebration, […]
Geopath Market Spotlight: Springfield, MO
Did you know: Springfield National Cemetery is the only cemetery in the nation where soldiers from both sides of the Civil War are buried side by side. The Battle of Wilson’s Creek which occurred close to Springfield, was a major confrontation between North and south forces during the Civil War. […]
Company of the Day: Premier Signs
Company: Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota 56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota. The firm also has a signboard and banner business. The firm […]
Times Square to get new 46 story digital billboard.
CNBC writes that a 46 story billboard is going up at the corner of 47th street at Broadway and 7th Avenue. The billboard will be incorporated into a building which replaces the soon to be demolished Double Tree Hilton Hotel. The digital billboards are part of a $2.5 billion redevelopment […]
Daily Billboard’s 3 of a Kind: Bathtubs
After a hard day at work, or in the garden, there’s nothing like a hot soak in the tub to relax and ease your muscles, maybe even to escape with a good read or glass of wine to unwind. And we’re not the only ones to think that either, as […]
Billboard Legal: A Leasing Standoff
What happens when a landlord asks for a 25 times increase in the rent and then doesn’t bother to evict a billboard company tenant for 10 years? Cecil v Viacom answers that question. Here are the facts: On September 15, 1991, Viacom entered into a three year ground lease with […]























