Insider wishes you a Merry Christmas and a happy New Year. Here’s how people in the out of home business are celebrating. [wpforms id=”9787″] Paid Advertisement
Author: billboardinsider
Sean Reilly on Fairway: We got exactly what we wanted.
Here’s a summary of Sean Reilly’s comments from last Friday’s conference call announcing the $418.5 acquisition of 8,500 Fairway outdoor faces in North Carolina, South Carolina, Georgia, and Wisconsin. On how the transaction came together “We had looked at this property about 4 years ago and we were outbid by […]
Provenzano says programmatic OOH is $80 million going to $150 million in 2019.
Vistar Media’s CEO Michael Provenzano appeared on the Dec 4 Ad Exchanger Talks podcast to talk about programmatic out of home. Vistar’s been on a tear with revenues in excess of $20 million and 65% year over year growth. Here are the highlights. On the digital sign market You’ve got […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Football + Billboards = Touchdown
Rutgers is using billboards to kick off the 150th anniversary of the first college game (Rutgers versus Princeton on November 6, 1869). To generate buzz about college football — and Rutgers — these “Birthplace of College Football” billboards appear in markets hosting college bowl games: Dallas (Cotton Bowl) Miami (Orange […]
Lamar Announces Fairway Acquisition
December 21, 2018 — Baton Rouge, LA – Lamar Advertising Company (Nasdaq: LAMR), a leading owner of outdoor advertising and logo sign displays, today announced that it has acquired Fairway Outdoor Advertising’s billboard operations in five U.S. markets from GTCR, LLC for a purchase price of $418.5 million. “We are […]
Hall of Famer George Merovich to Retire
Just out of the Navy, George Merovich started in the winter of 1972 with Penn Advertising in York, PA — as a bill poster. Forty-seven years later, at Lamar’s regional office in York, PA, Merovich is responsible for development in 18 markets, from Providence to parts of Ohio. He also […]
Almost…Almost is Never Enough
By Haleigh Powell, Huntington Outdoor Have you ever seen the movie “The Greatest Showman?” The entire movie is about a boy striving to become better and more in life. Throughout the movie, you watch as he gives up everything in life to achieve “success.” At the end of the movie, […]
New and Noted December 21, 2018
The New York Times did a nice feature this week called Digital Data Gives Billbaord Owners More Reason to Love a Good Traffic Jam. It quotes Lamar’s John Miller, Clear Channel Outdoor’s Dan Levi, Outfront Media’s Jeremy Male and iHeart’s Robert Pittman on how they use data to target commuters […]
Company of the Day: Logan Outdoor Advertising
Company: Logan Outdoor Advertising Markets: Florida Headquarters: 1716 W. Lemon Street, Tampa, Florida 33606 Phone: 813-253-3367 Email: info@loganoutdoor.com Logan Outdoor operates a billboard plant in Central Florida. The company’s markets include: Tampa, St Petersburg, Clearwater and the surrounding counties.
