Insider runs across small out of home companies which still do not have websites. This is a mistake. A website is an easy way to advertise your open locations to potential clients. Today Melody Roberts of Out of Home Creative talks about the process of designing an out of home […]
By Joshua Lawton, CRO and Co-Founder of Abraxas Technology and is a member of the Forbes Technology Council. It should come as no surprise that the real estate industry makes up a large portion of the US economy. Just in market value alone, the total value of real estate in the U.S. […]
Insider asked Kalil and Co investment banker Max Drachman to recap the out of home transactions market. Drachman recently brokered the sale of Boston’s RSA Media. How was the M&A market in 2018? 2018 was a spectacular year for our firm. It looks like it will end up as the […]
Insider is running a series of columns in which out of home leaders give their predictions for 2019. We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese. Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
Earlier this week Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics, wrote about the importance of developing a personal brand to assist your OOH sales efforts. A reader asked the following question: Do you have separate social media profiles for personal vs. business? Yes, I […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
Dick Estus has built and sold hundreds of billboards in the course of a 60 year career in the out of home business. He currently owns 1 digital billboard and 2 static billboards in Savannah Georgia. Estus was recently featured as the 300th independent digital billboard customer of Formetco. Insider […]
