• IBOUSA Creative Challenge Winners

    Here are the top three winning entries to the IBOUSA 1st annual creative challenge.

    1st place.  Schlitterbahan Water Park. 

    Designed by Melody Roberts with Out of Home Creative.  Submitted by Landon Jennings Benchmark Outdoor.

    Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they discussed the creative needed to relate to a water park ride and possibly use one of their campaign slogans, “Hold On.” I found the inner tube on the Yellow water background, which is perfect for OOH because it provides movement, vibrancy and its round shape is ideal for the 3D inflatable. To carry out Schlitterbahn’s Yellow and Blue branding colors, which happened to be the same as the inner tube, I used the Blue for the slogan and a font that makes it feel thrilling.”

    2nd place.  Albanese Gummi. 

    Submitted by Melissa Canuto, Creative Director, View Outdoor.  Canuto tells Insider that View has wanted to feature Gummi Bears on a billboard for some time using a theme similar to Chick-fil-a’s Eat More Chicken.  The Blue Gummi bear or the entire group of Gummi bears is going to be a plastic inflatable to grab attention.

    3rd place.  Texas State Aquarium.  Designs by Melody Roberts with Out of Home Creative.  Submitted by Landon Jennings Benchmark Outdoor.

    Roberts says:  “When Benchmark Outdoor commissioned me to design Texas State Aquarium the idea to use a jellyfish, and the tagline came from Benchmark Outdoor, from there, they gave me creative freedom to run with that idea. After researching the Aquarium, I noticed they used two different logo styles, but I used their wood logo for juxtaposition against the water. Once I found the image of the Jellyfish, I knew the top part being round would work for the 3D inflatable, and the background colors would tie in with the tagline. I knew the visual and logo could stand alone, which is why I used a more delicate font on the tagline.”


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