Bloomberg has confirmed that Lamar is nearing a deal to buy Fairway Outdoor Advertising Billboards in North and south Carolina, North Georgia and Wisconsin. Bloomberg reports a purchase price of $416.5 million, slightly less than the $425 million which Insider reported earlier today. Fairway Equity Investor GTCR gets liquidity on […]
Insider hears from reliable sources that Lamar is buying the Fairway assets in 6 markets including north Georgia,North Carolina,South Carolina and Wisconsin today. The purchase price is approximately $425 million. The remaining Fairway Markets, including Indiana, Texas and Tennessee, will be be sold on a piecemeal basis in the future. […]
Here are three out of home stories Insider is watching in 2019. Clear Channel Outdoor Set Free. Insider expects Clear Channel Outdoor will cut ties with iHeart Media and leave bankruptcy during 2019. The reorganization plan has been approved by creditors and is waiting final Court approval. This will be […]
Donations from every corner of the billboard industry met an ambitious GoFundMe goal to help employees of Stott Outdoor Advertising who lost homes to wildfire. Insider thanks its readers for supporting this worthy cause. After wildfire burned homes of seven Stott employees November 8, General Manager Jim Moravec created a […]
Tallahassee, FL – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE: CCO), and an indirect subsidiary of iHeartMedia Inc., today announced it was awarded a five-year contract expansion with Tallahassee International Airport (TLH). The new partnership began December 1, 2018 and media upgrades begin […]
Independently owned and operated Pacific Outdoor Advertising is pleased to announce the acquisition of Total Outdoor’s inventory in the Seattle market. Pacific Outdoor offers comprehensive out-of-home advertising coverage throughout the Portland Metro with over 1,000 advertising displays, including Bulletins, Posters, Digital Billboards and Wallscapes. With the Seattle acquisition, Pacific will […]
Did you know: The Mall of America, located just outside the Twin Cities of Minneapolis and st Paul, is the largest mall in the United States 17 Fortune 500 companies reside in the Minneapolis-St Paul region. This week’s Geopath Market Spotlight focuses on the Minneapolis DMA. Infographics for the top […]
Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates over 500 billboard […]
Edith Gagne, VP Sales for Campsite Canada’s largest digital out of home exchange, has three predictions for out of home in 2019: More pressure to standardize impression metrics As DOOH buys start to blend with online & mobile, buyer expectations around measurement have already been shifting and will continue to be […]
The OOH:Now 2018 sessions are on Vimeo. Insider’s favorite is brand keynote address by Caty Burgess, SVP Marketing and Media Strategies, CW. Burgess gives a fast-paced, witty overview of how a television and programming network uses out of home. Many of the examples in Burgess’s talk feature ads on Ace Outdoor […]
