Author: billboardinsider

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Company of the Day: Media Outdoor Displays

Company:  Media Outdoor Displays Markets:  Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas  78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties.  Most of the billboards are 12 by 24 or 14 by 48. [wpforms id=”9787″]   […]

Gabe Oliverio’s Predictions for 2019

Today out of home investment banker Gabe Oliverio of Johnsen Fretty makes 5 predictions for 2019. 2018 saw the rise of mid-size, but well-capitalized, outdoor companies which we expect to continue in 2019. We also anticipate new groups entering the space in 2019, providing additional inertia to a strong acquisitions […]

Billboard Legal: Easements aren’t Leases.

Sometimes billboard companies put a clause in leases prohibiting a landlord from leasing the ground to another billboard company for a certain period of time following expiry of a billboard lease.  To be effective this clause needs to include billboard easements as well as leases.  That’s the lesson of Reagan […]

Formetco Celebrates 50 Years of Business With Customer Appreciation Event

DULUTH, Ga. (December 27, 2018) On Dec. 6, Formetco celebrated its 50th anniversary by inviting its customers to a special appreciation event to celebrate. The milestone event included a 5-piece band with two singers, a magician, performances by Elvis Presley and Dolly Parton impersonators, an 18-ft. bar with an aerialist […]

Company of the day: Media South

Company:  Media South Outdoor Advertising Headquarters:  Jackson, Tennessee. Markets:  Tennessee, Mississippi. Phone: 866.945.0243 Media South was started in 2007 by Norm Isbell.  The company has 28 faces placed strategically in Tennessee and Mississippi.  Most of the faces are 10.5′ by 36′.   Prior to starting Media South, Isbell was a division manager for […]

McLaughlin on Link Media’s Acquisitions and Culture

Link Media Outdoor has grown rapidly over the past year with $138 million  in acquisitions including Waitt Outdoor, Key Outdoor and Tammy Lynn Outdoor.  Link’s parent company has $117 million in cash and access to public debt and equity markets so you can expect Link to keep growing.  Insider talked with […]

Lamar Ratings Unchanged by Moody’s

New York, December 21, 2018 — Moody’s Investors Service (Moody’s) said Lamar Advertising Company’s ratings are unchanged following the acquisition of billboards in five markets located in North Carolina, South Carolina, Georgia and Wisconsin from Fairway Outdoor Advertising for $418.5 million. Pro forma leverage is expected to increase to 4.0x […]

Geopath Market Spotlight: New Orleans

Did you know: New Orleans was founded in 1718. New Orleans was once the capital of French territory in America. New Orleans has more miles of canals than Venice, Italy. This week’s Geopath Market Spotlight focuses on the New Orleans DMA. Infographics for the top DMAs and much more are […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 500 display faces in Central, South and East Texas,  and a few digital billboard faces in the Chicago DMA. The company was started in 1997 and is […]