Insider wrote yesterday that right hand reads ought to be priced at a premium because they get 31% more impressions. Here’s a selection of responses we received from readers. Andrea Messimer-Henley, Director of New Business Development and Marketing, Circle Graphics: Price them 35% higher. ?♀️ makes sense to me. Brad Gettner, […]
By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]
Outfront Media’s CEO Jeremy Male rang the closing bell at the NYSE stock exchange on March 29. He was asked about the future of the ad industry and said this: “There’s actually huge room for one to many…if we think about today with Lyft, the big story with their IPO […]
Did you know: Little Rock was at one point in the 1800’s briefly names “Arkropolis” during a land dispute. With 1,575 acres of land, Burns Park located in North Little Rock, is one of the largest municipal parks in the country. This week’s Geopath Market Spotlight focuses on the Little […]
Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT 84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years. The company was started in 1965 by William Reagan. The company is privately held and has a billboard plant […]
Outfront and Lamar outperformed the market during the first quarter of 2019. Outfront was up 29% during the three months ended March 31, 2019 versus a 13% rise in the S&P 500. Investors were pleased with Outfront’s 12% annualized revenue growth during the last quarter of 2019.. Lamar was up […]
We know intuitively that right hand reads get more impressions than left hand reads because the billboard is closer to the road. Insider recently joined Geopath. He reviewed the Geopath impressions data for his plant and discovered that his right hand had 31% more impressions than his left hand reads. […]
The nation’s 200 largest out of home companies have formed a lending fund to provide working capital advances to ad agencies. Any US-headquartered ad agency will be eligible for a working capital advance of up to $250,000 from the Lending Enterprise Empowering Corporate Heuristics Fund (the “LEECH Fund”). “It’s clear […]
In June 2016 Transport of London banned junk food ads in transit and subway stations. Yesterday it went a step farther and banned all food ads. “There’s an indisputable link between food and obesity,” said Ida Raddish, London Transport’s Head of Ad Acceptability. “We should not encourage people to become […]
When he’s not scouting locations or selling advertisements, Railroad Outdoor co-founder Kelly Shaw likes to fish. Kelly tells Insider: “Growing up my father, an avid fisherman, would take us down to the Bvi’s where we’d sail out of the moorings to different islands. Each day of sailing would be spent […]
