Did you know: Oklahoma City is the largest city in the State of Oklahoma, boasting a metro population of more than 1.3 million people. The state capitol building in Oklahoma City is the only capitol in the nation with a working oil well on its grounds. This week’s Geopath Market […]
Author: billboardinsider
Billboards and Other Businesses
The vast majority of the 525 out of home companies in Insider’s database are independently owned and operated. When does it make sense for an out of home company to be part of another business? Here are Insider’s thoughts. A sign company owns billboards (excellent business case) Examples: Astro Signs, […]
Company of the Day: Millenium Outdoor
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@milleniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas. John Walton founded the company in 1991. Walton died in 2016. [wpforms id=”9787″] Paid Advertisement
iHeart’s Bob Pittman on benefits of splitting radio and out of home.
iHeart’s CEO Bob Pittman has newfound skepticism about the synergies of owning radio and out of home. Here’s a snippet of Pittman’s 5 minute Bloomberg Markets interview. He had these comments: “…splitting the outdoor company from the iHeart Media segment, which is primarily audio, allows us to align the company’s […]
Daily Billboard 3 of a Kind – Hitting the Bullseye
Happy New Year! For this January edition of Daily Billboard Blog’s ‘3 of a kind’ we have three examples of billboard creatives hitting the bullseye quite literally. The first example is a special installation for the debut season of The CW’s Arrow show spied above the Sunset Strip’s Whisky A Go-Go […]
Kinetic and Posterscope CEO’s to speak at FEPE
Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress be be held at the Intercontinental Hotel Dubai Festival City on May 1-3 2019. FEPE is the global association for Out of Home media owners, national […]
Leslie Outdoor Sells Digital Signs to Outfront
Outfront Media has acquired select I-20 digital billboards in Atlanta Outdoor from Leslie Outdoor. Outfront enhances digital coverage along a growing section of interstate highway. The sale allows Leslie Outdoor to focus better on its primary market in the middle Georgia area. Williamson and Associates brokered the sale. Leslie Outdoor’s […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Company of the Day: Micro Outdoor
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia […]
Billboards and Other Businesses
RocketVII Interactive announced the sale of its out of home assets in Ohio this week. Kalil and Co was the broker. Rockett VII’s owner also owned a a movie theater in Gallipolis, Ohio. The transaction caught Insider’s eye because Rocket’s owner had investments in a non-out-of-home company. This is more common than […]
























