On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
One of the great things about the automated out of home sales platforms is that they provide you with outstanding data on pricing. AdQuick, found that billboard prices for the month of April on the 10 freeway on the way to the Coachella music fesival, shot up a whopping 31%. […]
M+D Properties is installing two mega displays at The Source OC in Orange County, California. The displays will be 160″ by 40′. Here’s a link to the press release. Insider talked with Shawn Choi, Communications Manager of MD Properties for more details. Are you going to sell advertising on […]
Lamar has moved fast to respond to draconian legislation impacting billboards in Louisiana with a Freedom to Advertise website, a fact sheet which counters the myths used by the legislation’s sponsors, a media statement and a letter from Sean Reilly to the legislature. Lamar shows us how to respond to […]
This week’s podcast guest is Geopath President Kym Frank. She talks about the mistakes which other media channels have made, new features of Geopath’s Insights Suite, autonomous cars, privacy, the death (or not) of ad agencies, hyper-targeting and Dr Zizmore… Some highlights. Features of the new Geopath system When we […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Phone: 251-978-2462 Rivera Billboards a digital billboard and static billboards in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Avoid lease inflators in excess of 1-2%/year or your cashflow margin will erode. That’s the lesson of the chart below which compares US annual inflation with US out of home advertising growth since 2000. Inflation and out of home revenues increased 1.6%/year and 1.2%/year, respectively since 2008. Inflation and out […]
Yesterday, Insider excerpted the security sections from the Digital Out of Home Primer. The primer reiterates the importance of physically securing your digital billboards. DJ Jennings of Smartlink reminds Insider that Smartlink has developed systems to keep your digital billboards safe: At Smartlink we have been helping to provide ways […]
The second most popular post on the Billboard Insider website is Hacking Digital Billboards. There are people out there who would love to hack your digital signs. The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]
Two Louisiana Legislators are on the warpath against billboards. Rep Jack McFarland has introduced House Concurrent Resolution 4 in the Louisiana legislature to: Limit the number of billboards to 7,000 in the state Prohibit the conversion of any static billboards to digital billboards. Increase billboard licensing fees from $25/year to […]
