Author: billboardinsider

A Right of First Refusal Clause

Insider recommends a right of first refusal clause in your leases to prevent Landmark Infrastructure or a competitor from suddenly becoming your landlord.  Here’s a pretty thorough right of first refusal clause which Insider inherited in a billboard lease assigned to his company. Right of First Refusal:  If, during the […]

Pigeons and Billboards

A reader recently asked Insider how to keep pigeons off billboards.  We are reprinting a post we wrote a couple years ago on the subject. Insider has problems with pigeons roosting on his Circle City Outdoor billboards.  Lisa Atkinson of Premium Outdoor tells Insider that giant buzzards have a fondness for her billboards.  Insider […]

Scott Lafoy on Out of Home Acquisitions

Scott LaFoy has learned a thing or two about buying and selling out of home companies in the course of a 34 year out of home career.  He is in charge of Mergers and Acquisitions for Link Media Outdoor.  Prior to that he was a General Manager for Fairway Outdoor […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: Moreland Signs

Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 market Street, Suite 215, Chattanooga, TN  37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant in Alabama, Arkansas, Mississippi and Tennessee.  The company’s President is Al Hoke. [wpforms id=”9787″]   Paid Advertisement

Burr Smith on Fighting T-Rex

Yesterday digital out of home marketing platform provider Broadsign announced that T-Rex Property AB released Broadsign and Broadsign’s clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex.  Insider talked with Broadsign CEO Burr Smith Burr, congrats on the settlement. […]

Huntington Outdoor Seeks GM

Huntington Outdoor has grown from 300 to 550 faces over the next year.  The company is seeking a GM/Sales manager for its Greenville, OH headquarters to take everything to the next level.  Insider talked with Jena Powell, Huntington’s VP of Sales and Marketing and a newly elected member of the Ohio […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns 400 billboard faces, including 12 digital faces in the Denver Metro area and the state of Colorado.  Mile His is also involved in the Pacific […]

T-Rex Settles with Broadsign and Broadsign’s Clients

Insider’s take:  Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink.  Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement.  Insider thinks that it’s more than a coincidence that […]

Digiday Live: “All Direct to Consumer companies have to do subway ads.”

Julie Hansen, CEO-US for Babbel (a language learning app), did a Digiday Live podcast  in which Hansen and the Digiday interviewer said nice things about subway advertising.  Good news for Outfront and its pending installation of 50,000 smartscreens in New York City.  Hansen: In New York all we do is marketing […]