Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]
Author: billboardinsider
Lafe Schneider on the Benefits of Blip
Toledo, Ohio based TDO Advertising uses Blip Billboards to manage 14 digital billboards. TDO Outdoor’s General Manager Lafe Schneider shares his experience using Blip: Using Blip has increased our revenue. Blip brings in a new class of advertisers. Current advertisers may look into Blip but will quickly find out it’s […]
Daktronics Displays at Football’s Biggest Game
BROOKINGS, S.D. – Jan. 28, 2019 – When the best football teams from each conference collide in Atlanta, Georgia, for the biggest game of the year, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, will have a hand in creating the atmosphere and experience for everyone in attendance. This year, Mercedes-Benz Stadium will host the New […]
Geopath Market Spotlight: West Palm Beach
Did you know: West Palm Beach has almost fifty miles of shoreline within its area. The National Croquet Center in West Palm Beach is the world’s largest croquet center. This week’s Geopath Market Spotlight focuses on the West Palm Beach DMA. Infographics for the top DMAs and much more are […]
Company of the Day: Myrtle Beach Outdoor
Company: Myrtle Beach Outdoor Advertising Markets: North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC 28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina. The company was started in 1996. Anne Jernigan is the […]
Dusty’s Buys BKP Displays
Dusty’s Outdoor Media, LLC of Effingham, Illinois announced the acquisition of BKP Displays of Energy, Illinois. BKP had 24 faces. The purchase represents the 6th acquisition for Dusty’s since inception. With more than 450 billboard faces across 4 states (Illinois, Kentucky, Tennessee and Indiana), Dusty’s is one of the largest billboard […]
Comments on lease first rights of refusal
Insider received several comments in response to last weeks post from a landlord criticizing first rights of refusal in billboard leases. Insider thanks everyone who responded on this topic. We may not always agree but we learn from others even when we disagree. Mike Fitzgerald, Railroad Outdoor I agree that a […]
Las Vegas Out of Home Market Booming
Commercial News has a feature on Danville, IL headquartered Watchfire signs. From March to September Watchfire will be installing the largest single video in the world at the Fremont Street Experience in Las Vegas. 130,000 square feet of digital signage. That’s equivalent to 193 bulletin faces in case you’re counting. […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day: Munn Outdoor
Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant with 119 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins The company is affiliated with Munn Enterprises which was started in 1986 by Everett Munn. Munn […]























