Adquick, the Alex Ohanian backed automated out of home sales platform made Business Insider’s list of 57 startups that will boom in 2019. Business Insider asked two dozen VC investors to list hot startups. Niki Pezeshki of Felicis Ventures said this about Adquick: What it does: AdQuick offers a marketplace for […]
Author: billboardinsider
Regulatory Roundup February 8, 2018
The Garrett County Republican reports that the Deep Creek, West Virginia Watershed Sign Committee is preparing to suggest changes to the Garrett County planning commission on how to make the sign code Reed v Gilbert compliant and how to deal with digital signs. The committee hopes to complete work in […]
Rochester Seeks Pilot Program to Increase Out of Home Advertising
“It comes down to being able to generate revenue to support city services that are not tax dollars” Justine Roj, director of Communication and Special Events, City of Rochester. WHEC and the Rochester Democrat and Chronicle report that Rochester, New York is seeking to raise $250,000 via a 24 month pilot […]
DJ Jennings on using Smartlink to reduce lighting credits.
Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
Billboards as speech
WECT6 has an article on a nonprofit in Southeastern North Carolina which has spent $1,200 to run ads on a Grey Outdoor static and digital billboards criticizing the Chemours Company for releasing contaminants into the environment. Insider’s take: Billboards are a form of speech. A North Carolina non-profit is using […]
Geopath Market Spotlight: Wilmington
Did you know: There are 19 locations in Wilmington that are listed in the National Register for Historic Places. Woodrow Wilson, 28th President of the United States, was once a resident of Wilmington. This week’s Geopath Market Spotlight focuses on the Wilmington DMA. Infographics for the top DMAs and much […]
Company of the Day: LED Truck Media
Company: LED Truck Media Markets: Nationwide Address: 2000 N Bayshore Drive Miami, FL 33137 Phone: 917-224-3633 Email: sales@ledtruckmedia.com LED Truck media operates a fleet of digital billboard trucks nationwide. The company is owned by Julie de Souza. Insider talked with de Souza last week. How did you enter the out […]
Nancy Fletcher Q & A
OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm. Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]
Steve Miller on Fairway’s EPB Digital Campaign
Yesterday Insider wrote about an ad campaign in which the large public utility district EPB took all the flips on Fairway Outdoor’s 43 Chattanooga digital billboards for a day to run a campaign publicizing high speed internet. Insider talked with Fairway Outdoor Advertising General Manager Steve Miller about the campaign. […]
Amazon Studios Marketing Head Mike Benson to Speak at 2019 OOH Media Conference
February 4, 2019 (Washington, DC) – Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. The annual OOH Media Conference + […]























