The San Antonio Express News says that Clear Channel Outdoor and the city of San Antonio have reached an agreement under which Clear Channel will take down nearly 300 static billboard faces is exchange for approval to convert up to a dozen static billboards to digital. The agreement requires Clear […]
On last week’s Billboard Insider podcast Insider had this exchange with John Weller, co-publisher of Billboard Insider and a partner in Billboard Loans, LLC. What’s one thing borrowers don’t think about that they should? Let me give a couple of basics…Keep good records. If you want to deal with the […]
By Jennifer Hurley, Clear Channel Outdoor Not everyone looks forward to their birthday (especially when phrases like “Pushing 40” and “Reaching 50” are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and […]
Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards the Las Vegas and Southern California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the […]
By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]
Mindshare’s Shane O’Leary has written a linkedin article talking about the strategy direct to consumer (“D2C”) companies like Glossier, Warby Parker and Casper are using to drive growth. A great read for anyone trying to sell advertising to D2C companies. The D2CF companies are souring on digital advertising due to fraud, […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates high profile advertising displays and smart city kiosks in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati. The firm was started in 2003. Pete Scantland […]
Sales guru Jeffrey Gitomer thinks the biggest corporate failure in America is ineptitude in communicating with customers with anything other than a sales message (The Little Red Book of Sales Answers, page 98). This email newsletter from Kegerreis Outdoor Advertising shows how to communicate with clients and prospects. It informs […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
Insider received a press release from Stokely Outdoor announcing 36 new billboards which have 144 faces across Oklahoma. Insider talked with Sam Stokely about the company’s growth. Did your growth come via new build and/or acquisitions? These are all new builds signs. Solid steel structures with hurricane frames for faces […]
