Company:  Paper Bag Ads

Markets: Nation-wide.

Address: 251 Bradley Place, Palm Beach, FL  334870

Phone: 561-855-0004

Paper Bag Ads puts ads on grocery bags.  The company has contracts with Food Lion, Kroger, Pathmark, Pick ’n Save, Piggly Wiggly, Safeway, ShopRite, Supervalue, Winn Dixie.  Insider talked with Jim Geiger, the company’s Director of Advertising.

How did the business come about? 

We were planning on putting ads on Pizza boxes, but after thinking it through it would be too time consuming to call on local businesses to sell  ads for local pizza stores. After many months of brainstorming.  This one checked all the boxes:

• Nationwide Presence
• Improve the Environment
• Create a new Exclusive Advertising Channel
• Help major brands feel local & get a green seal of approval from customers

Paper Bag Ads help large brands get their message out to a local community and have the community feel good about the advertiser.

What are the contracts with the grocery stores like? 

We normally secure a multi-year agreement. Some chains, just tell us to secure the advertiser and they are onboard. Don’t forget the bags are free to grocery stores. So it’s not hard to sell free.

What businesses are target advertisers for the ads?

Consumer goods companies, auto manufactures, insurance companies & new foods products.

I hear you’re looking for a sales rep. 

We currently have 18 sales reps around the country, and find that they can’t handle the inquiries that are coming in some days. So we are expanding to 50 by year end.

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