Author: billboardinsider

Out of the Office: Sherilyn McLain

  Tell Sherilyn McLain to take a hike and she will! Sherilyn spent 14 years with CBS Outdoor/Mall Media and is currently VP of Acquisitions for Landmark Dividend. To keep fit and “sane” you will find her on the many trails and mountains in AZ just about every weekend. Tough […]

Fairway Rumors

Here’s what Insider hears about the sale of the remaining Fairway assets.   Reagan Outdoor is leading bidder for Fairway Tennessee, Indianapolis and Minnesota.   Link Media Outdoor is in the lead for the Fairway Texas assets.   Each of the pieces of the transaction is probably big enough that […]

Bird Gel Keeps Birds Off Billboards

Earlier this week Insider wrote about how to keep pigeons off billboards. Lou Heller of Momentum Properties uses Bird-B-Gone’s Bird Gel: I have had success using Bird-B-Gone’s “Bird Gel”– a sticky, transparent caulk applied to surface. First application was about four months ago and, so far, seems to be deterring […]

Rights of First Refusal – Another Point of View

Insider published articles stating the business reasons and legal reasons for inserting right of first refusal clauses in billboard leases.  Insider received this pushback from a landlord/billboard lease holder: I find your article regarding ROFRs to be so landlord unfriendly and completely unnecessary for a billboard company to obtain.  I think […]

Rothfelder on Right of First Refusal in Billboard Leases

By Richard Rothfelder, Rothfelder and Falick. Billboard Insider reported in its January 22nd edition on rights of first refusal (“ROFR”) clauses in billboard leases. The article also provided a suggested ROFR provision, and recommended using such a clause to prevent Landmark Infrastructure or other unanticipated entities from becoming an unfriendly […]

Lamar Advertising Raises $250 million of 5.75% senior notes.

BATON ROUGE, La., Jan. 23, 2019 – Lamar Advertising Company (LAMR) announced today that it is seeking to raise approximately $250 million through an institutional private placement of additional 5 3/4% Senior Notes due 2026 (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp (“Lamar Media”). The Notes are being […]

David Buring Seeks Billboards in Southeast

Billboard Investor David Buring is seeking to buy billboards in the southeast United States.  Buring has 27 years experience in out of home.  Insider talked with Buring last week. David, how did you enter the out of home business? I bought a building a little over 27 years ago. In […]

Clever Weather-Triggered Digital Campaign

Lamar is running a clever ad campaign in Tuscaloosa, AL which combines a sense of humor with weather triggered ads.  Lamar Account Executive John James describes the ad: BankFirst Financial Services will be using their Digital Billboard in Tuscaloosa, AL to take advantage of all this rain we’re having with […]

Adomni and Broadsign Partner to Enhance and Simplify Digital Out of Home Marketing

LAS VEGAS – Adomni, an open online platform to find and buy DOOH advertising, and Broadsign, the leading DOOH marketing platform for media owners, are now working together to make buying, selling and launching DOOH campaigns easier than ever before.  The Broadsign Reach supply-side platform (SSP) which currently has over […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]