• Integration Delivers $16,000 on Average to IBOUSA Associates in 2018

    “As we grow our IBO COOP Marketplace which includes multiple Demand Side Platforms (DSPs) and while the world focuses on programmatic and automation, we are using some of these same tools to streamline how things have been done for years,” said Chris Cowlbeck, General Manager of IBOUSA.  “Our goal is for all participants in an RFP process to save millions of keystrokes a day, which will help us grow a bigger piece of the industry ad buy for everyone.”

    Terry Carmody, Integration Media

    “We are impressed with the way our exclusive IBO COOP Representative, Terry Carmody, President of Integration Media Inc. (IMI) in NYC has taken on the gauntlet and embraced our technology to dramatically improve the efficiency of his team who helps the ad agencies find our independent locations,” Cowlbeck continued.  “Over the last 4 plus years, IMI has delivered a significant amount of business to our Associates, and in 2018 the numbers grew to an average of $16,000 per company.”

    “I appreciate the opportunity to bring the depth and strength of the IBO collectively to many the ad agency relationships I have grown over the last 20 plus years,” said Carmody.  “The IBO is at the forefront of some technological advances that will centralize the group’s inventory into one system and will thereby create a national footprint that will rival the publicly traded OOH companies in many markets, all while delivering real time pricing and availability with their interwoven network of operators.  My team can reach the IBO inventory instantly for speedy and accurate proposals. We have become a great resource to many agencies short on time and labor in their search for small local operators in many, many markets across the country.”

    If you are an out-of-home operator who wishes to connect with our network of like-minded network to grow our businesses, please contact Daron Henry via email daron@ibousa.org or call the number below.

    About Integration Media Inc.

    Integration Media, Inc. (IMI) was founded in 2009 by Terry Carmody, a seasoned business development and sales professional with a proven track record in the OOH media arena. IMI is a multi-faceted Outdoor Advertising sales firm that: operates its own advertising locations, acts as an exclusive sales arm for numerous partnerships and acts as a consultant on behalf of clients interested in entering the outdoor advertising world.  IMI’s multi-faceted team brings decades of Out Of Home (OOH) experience and relationships to the table, both on the sales side and the agency side of the business. IMI is well versed in all OOH products, from static to digital, from billboards to buses, from traditional locations to placed based networks. Initially representing inventory in Los Angeles, IMI has quickly grown to operate and/or represent OOH in over 150 markets across the country, both big and small.  From Top 20 markets such as New York, Los Angeles, Atlanta and Miami to smaller markets like Austin, Nashville, Bentonville and Omaha to name a few.

    About IBOUSA

    IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to the OOH Industry.  We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, vendors, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years.  These relationships have evolved to build the IBO COOP Marketplace where the inventory of our operators is combined into a large national footprint that is easy to access.  Learn more by calling 580-226-2234 or visit IBOUSA.org.

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