MONTREAL and COPENHAGEN — December 5, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent targeting […]
Author: billboardinsider
Company of the Day: Boardworks
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
Out of Home Trends to Watch in 2020
Insider asked Paul Wright and Carson Frost of Signvalue about out of home trends to watch in 2020 and here’s what they said. What are the out of home stories to watch in 2020? (1) One of the stories that everyone should be watching is the deployment of non-traditional digital […]
New and Noted December 4, 2019
Lamar CFO Jay Johnson was subject of an Executive Spotlight in the Greater Baton Rouge Business report. He worked at a REIT prior to joining Lamar and one of his big roles will be helping more REIT investors to get comfortable with Lamar. Most REIT investors understand land and real […]
Geopath Market Spotlight: Montgomery-Selma
Did you know: Montgomery was home to the first US flight school, established by Orville and Wilbur Wright in 1910 Selma is the second oldest surviving city in the State of Alabama. This week’s Geopath market spotlight focuses on the Montgomery/Selma DMA. Infographics for the top DMAs and much more […]
Scott Wells on Growth, Static Billboards, Digital Sign Pics and Lease Costs
Clear Channel Americas CEO Scott Wells had a wide-ranging interview at the Wells Fargo TMT conference yesterday. Some things Insider learned: On the current market It’s been a good market. If you look at our last twelve months through Q3 we’ve been growing a little less than 8% with the […]
Do It Outdoors Donates Mobile Billboard Advertising to Opioid Epidemic Campaign
(NATIONAL – December 3, 2019) – do it outdoors media joined forces with Truth to raise awareness of America’s opioid epidemic. The company, which is the largest national mobile billboard and field marketing provider, recently donated mobile billboard media space in three of Truth’s target markets. “As a media company, we have a great […]
Company of the Day – Blackjack Media Group
Company: Blackjack Media Group Markets: Florida Address: 8522 State Rd 52, Hudson FL 34667 Phone: 727-857-6069 Blackjack Media Group operates a transit advertising business for the Pasco county Public Transportation system and the Lakeland Area Mass Transit District which operates as the Citrus Connection. In addition the company does vehicle […]
Outdoor Legal: Make Your Relocation Clause Comprehensive
YESCO Outdoor Media General counsel Michael Wardle stated in a November 2019 Billboard Insider post that relocation clauses can make or break a billboard lease. Jarman v Reagan Outdoor Advertising demonstrates this. Here are the facts. In 1982 Reagan Outdoor renewed a lease agreement for two billboard structures on land owned […]
Clear Channel Outdoor Renews Aruba Airport Contract
Oranjestad, Aruba – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) announced today that Aruba Airport Authority N.V. (AAA), operator and manager of Queen Beatrix International Airport (AUA) extended its exclusive media provider contract for another five years, building on a relationship […]
























